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Clear green sphere cradled by two pearl-white sculptural forms - Healthcare & Wellness Meta ads research by Madgicx Labs

Madgicx Research & Labs

Healthcare & Wellness

Median account AOV: $62.34 USD.

Ad cost & click-through benchmarks ↗
MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$62.34

Average order value

Median account AOV · USD

$27.15 to $146.44Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-09-22Scope & method

Enter your average order value to see where it sits.

On your device
Sourced brand signal
Dexcom logo - Diabetes care brand example in Madgicx Labs Meta ads research

Dexcom

+16%annual revenue growth
FY2025 · DexCom consolidated company

Public research · Separate from AOV

Within Healthcare & Wellness

Explore subcategories. 10

Questions, answered.AOV, context & using this research17 answers

In this industry

What does healthcare AOV tell me if my ads generate appointment inquiries?

The $62.34 benchmark describes account-level purchase order value in Healthcare & Wellness. It does not measure appointment inquiries or their acquisition cost, so it is not a comparison figure for a lead-generation campaign's CPL.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Is healthcare AOV the same as patient lifetime value?

No. This account-level purchase aggregate is not a patient-level measure and does not estimate future treatment or repeat-visit revenue. It should not be described as patient lifetime value.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Does this benchmark give separate figures for clinics and wellness products?

The page reports one Healthcare & Wellness aggregate across the industry root and its subcategories. The $27.15–$146.44 range is the middle 50% of account AOVs in that scope, not separate clinic and wellness-product benchmarks.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Read the benchmark

What is the average order value benchmark for Healthcare & Wellness?

The median account AOV for Healthcare & Wellness is $62.34 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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What is the typical AOV range in Healthcare & Wellness?

The middle 50% of account AOVs runs from $27.15 to $146.44 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $27.15 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $146.44 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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What dates does this AOV benchmark cover?

The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Which industry or subcategory does this benchmark cover?

This benchmark covers Healthcare & Wellness classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Use this research

Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

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Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

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How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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Independent public research

Explore brands

Public brand examples · Independently selected

DirectoryBrandSegmentEvidence
Consumer geneticsSource
Healthcare companySource
Health servicesSource
Dental technologySource
Healthcare companySource
Virtual careSource
Healthcare companySource
NutritionSource
Medical technologySource
Healthcare companySource
Medical technologySource
Mental healthSource
Healthcare companySource
Health servicesSource
Medical devicesSource
Health servicesSource
Mental wellbeingSource
Primary careSource
Healthcare companySource
Healthcare companySource
Health servicesSource
Health servicesSource
Fitness marketplaceSource
Health servicesSource
Women's healthSource
Health screeningSource
Health servicesSource
Health servicesSource
Diabetes careSource
Medical technologySource
Sleep wellnessSource
Health servicesSource
Cancer screeningSource
Health trackingSource
Women's healthSource
Health testingSource
Health trackingSource
Health technologySource
Healthcare companySource
Supplements retailSource
Prescription savingsSource
Healthcare companySource
Cancer screeningSource
Mental wellbeingSource
Healthcare companySource
Wellness retailSource
Women's health technologySource
Health servicesSource
GenomicsSource
Surgical technologySource
Dental careSource
Health servicesSource
Healthcare companySource
Health servicesSource
DiagnosticsSource
At-home testingSource
Health servicesSource
Healthcare companySource
Healthcare companySource
Medical devicesSource
Healthcare companySource
Wellness softwareSource
Mental healthSource
Healthcare companySource
Health servicesSource
Health servicesSource
Nutrition trackingSource
VitaminsSource
Health servicesSource
Healthcare companySource
Healthcare companySource
Chronic careSource
Primary careSource
Oral careSource
Health trackingSource
Infant healthSource
Connected fitnessSource
Healthcare companySource
DiagnosticsSource
Healthcare companySource
Sleep healthSource
PharmacySource
Healthcare companySource
Healthcare companySource
Healthcare companySource
Health technologySource
Dental careSource
Fitness trackingSource
Healthcare companySource
Virtual careSource
Life sciencesSource
SupplementsSource
Health servicesSource
Health testingSource
PharmacySource
Weight managementSource
Fitness trackingSource
Public healthSource
Medical devicesSource
Care discoverySource

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Benchmark snapshot read 22 September 2026.

Equal-weight account aggregate · Reporting period not supplied

Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.

Growth and heat evidence

Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.

Brand research and industry taxonomy

Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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