Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $62.34 USD.
Ad cost & click-through benchmarks ↗Median account AOV · USD
Enter your average order value to see where it sits.
Public research · Separate from AOV
Within Healthcare & Wellness










The $62.34 benchmark describes account-level purchase order value in Healthcare & Wellness. It does not measure appointment inquiries or their acquisition cost, so it is not a comparison figure for a lead-generation campaign's CPL.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
No. This account-level purchase aggregate is not a patient-level measure and does not estimate future treatment or repeat-visit revenue. It should not be described as patient lifetime value.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The page reports one Healthcare & Wellness aggregate across the industry root and its subcategories. The $27.15–$146.44 range is the middle 50% of account AOVs in that scope, not separate clinic and wellness-product benchmarks.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The median account AOV for Healthcare & Wellness is $62.34 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The middle 50% of account AOVs runs from $27.15 to $146.44 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The 25th-percentile account AOV is $27.15 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The 75th-percentile account AOV is $146.44 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
This benchmark covers Healthcare & Wellness classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Public brand examples · Independently selected
| Directory | Brand | Segment | Evidence |
|---|---|---|---|
| Consumer genetics | Source | ||
| Healthcare company | Source | ||
| Health services | Source | ||
| Dental technology | Source | ||
| Healthcare company | Source | ||
| Virtual care | Source | ||
| Healthcare company | Source | ||
| Nutrition | Source | ||
| Medical technology | Source | ||
| Healthcare company | Source | ||
| Medical technology | Source | ||
| Mental health | Source | ||
| Healthcare company | Source | ||
| Health services | Source | ||
| Medical devices | Source | ||
| Health services | Source | ||
| Mental wellbeing | Source | ||
| Primary care | Source | ||
| Healthcare company | Source | ||
| Healthcare company | Source | ||
| Health services | Source | ||
| Health services | Source | ||
| Fitness marketplace | Source | ||
| Health services | Source | ||
| Women's health | Source | ||
| Health screening | Source | ||
| Health services | Source | ||
| Health services | Source | ||
| Diabetes care | Source | ||
| Medical technology | Source | ||
| Sleep wellness | Source | ||
| Health services | Source | ||
| Cancer screening | Source | ||
| Health tracking | Source | ||
| Women's health | Source | ||
| Health testing | Source | ||
| Health tracking | Source | ||
| Health technology | Source | ||
| Healthcare company | Source | ||
| Supplements retail | Source | ||
| Prescription savings | Source | ||
| Healthcare company | Source | ||
| Cancer screening | Source | ||
| Mental wellbeing | Source | ||
| Healthcare company | Source | ||
| Wellness retail | Source | ||
| Women's health technology | Source | ||
| Health services | Source | ||
| Genomics | Source | ||
| Surgical technology | Source | ||
| Dental care | Source | ||
| Health services | Source | ||
| Healthcare company | Source | ||
| Health services | Source | ||
| Diagnostics | Source | ||
| At-home testing | Source | ||
| Health services | Source | ||
| Healthcare company | Source | ||
| Healthcare company | Source | ||
| Medical devices | Source | ||
| Healthcare company | Source | ||
| Wellness software | Source | ||
| Mental health | Source | ||
| Healthcare company | Source | ||
| Health services | Source | ||
| Health services | Source | ||
| Nutrition tracking | Source | ||
| Vitamins | Source | ||
| Health services | Source | ||
| Healthcare company | Source | ||
| Healthcare company | Source | ||
| Chronic care | Source | ||
| Primary care | Source | ||
| Oral care | Source | ||
| Health tracking | Source | ||
| Infant health | Source | ||
| Connected fitness | Source | ||
| Healthcare company | Source | ||
| Diagnostics | Source | ||
| Healthcare company | Source | ||
| Sleep health | Source | ||
| Pharmacy | Source | ||
| Healthcare company | Source | ||
| Healthcare company | Source | ||
| Healthcare company | Source | ||
| Health technology | Source | ||
| Dental care | Source | ||
| Fitness tracking | Source | ||
| Healthcare company | Source | ||
| Virtual care | Source | ||
| Life sciences | Source | ||
| Supplements | Source | ||
| Health services | Source | ||
| Health testing | Source | ||
| Pharmacy | Source | ||
| Weight management | Source | ||
| Fitness tracking | Source | ||
| Public health | Source | ||
| Medical devices | Source | ||
| Care discovery | Source |
No brands in this segment.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
Behind the numbers
Benchmark snapshot read 22 September 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.
Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-10-10
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22

Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22
Not available. The industry benchmark does not describe this brand.
Independent public research · No benchmark participation implied · Checked 2026-09-22