No publishable AOV benchmark
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Healthcare & Wellness156 / 552
Madgicx Research & Labs
Primary Care Clinics
Primary care access. Membership and visit choices.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Healthcare & Wellness
More in this industry. 9
Questions, answered.AOV, context & using this research7 answers
In this category
Does a primary-care membership include every scheduled visit?
One Medical describes a membership-based practice and separately bills scheduled office and video visits to the patient or insurance, with applicable cost sharing. A membership ad should clarify that distinction. Recurring membership payments, visit bookings and visit charges are different measures; this edition does not publish a primary-care AOV benchmark.
What should a local clinic's first booking step clarify?
The official indexed MinuteClinic page shows service selection, location entry and an in-person visit route. Direct retrieval was blocked, so the current flow remains unverified. These observed fields support a service-and-location landing-page brief; they do not prove available slots or an appointment completed by a visitor.
Does a virtual primary-care visit complete ordered lab work?
PlushCare says a clinician may order lab work and that the patient then visits a laboratory location for testing. That is a separate service step, without any guaranteed order or outcome. Keep consultation bookings and lab collection activity distinct in reporting; neither establishes a completed collection or payment.
How should online primary care describe its service boundary?
PlushCare describes virtual primary-care appointments and notes that a clinician may refer a patient for in-person specialist care after evaluation. Present the virtual consultation as the advertised format, without implying every need is resolved online. Appointment interest and completion are different events; no clinical outcome or account AOV is established by this description.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.