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Upholstered arch, travertine slab and bent wood arranged as furniture forms - Home Goods & Furnishings Meta ads research by Madgicx Labs

Madgicx Research & Labs

Home Goods & Furnishings

Median account AOV: $130.02 USD.

Ad cost & click-through benchmarks ↗
MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$130.02

Average order value

Median account AOV · USD

$50.94 to $341.30Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-09-22Scope & method

Enter your average order value to see where it sits.

On your device
Sourced brand signal
Wayfair logo - Home retail brand example in Madgicx Labs Meta ads research

Wayfair

+5.1%annual revenue growth
FY2025 · Wayfair consolidated company

Public research · Separate from AOV

Within Home Goods & Furnishings

Explore subcategories. 6

Questions, answered.AOV, context & using this research17 answers

In this industry

How should a furniture retailer read this home-goods benchmark?

The $130.02 median and $50.94–$341.30 middle range describe Home Goods & Furnishings at account level. This is a broader category reference, not a furniture-only or sofa-only price range.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Is the home-goods AOV the average selling price of one furniture item?

No. The unit of this benchmark is an account's average order value. It does not identify individual products or the number of items in each order, so it cannot supply a per-item furniture price.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Can the listed furniture brands' revenue growth explain this AOV?

Named brand-growth figures come from independent public disclosures and have their own periods and business scopes. They are separate from the account AOV aggregate; no relationship between a listed company's growth and this benchmark is measured here.

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Read the benchmark

What is the average order value benchmark for Home Goods & Furnishings?

The median account AOV for Home Goods & Furnishings is $130.02 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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What is the typical AOV range in Home Goods & Furnishings?

The middle 50% of account AOVs runs from $50.94 to $341.30 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $50.94 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $341.30 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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What dates does this AOV benchmark cover?

The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Which industry or subcategory does this benchmark cover?

This benchmark covers Home Goods & Furnishings classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Use this research

Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

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Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

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How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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Independent public research

Explore brands

Public brand examples · Independently selected

DirectoryBrandSegmentEvidence
CookwareSource
Smart home securitySource
FurnitureSource
FurnitureSource
Home furnishingsSource
PaintSource
PaintSource
Furniture retailSource
Bedding and homeSource
Home appliancesSource
Home audioSource
FurnitureSource
Storage and organizationSource
MattressesSource
Designer furnitureSource
PaintSource
Bedding and homeSource
Home furnishingsSource
Home appliancesSource
Kitchen and bathSource
Designer furnitureSource
Home technologySource
Home appliancesSource
Storage and organizationSource
FurnitureSource
Kitchen productsSource
FlooringSource
Kitchen and bathSource
Kitchen and bathSource
Office furnitureSource
FurnitureSource
FurnitureSource
Smart homeSource
Home retailSource
Office furnitureSource
Home furnishingsSource
FurnitureSource
Home technologySource
FurnitureSource
Designer furnitureSource
FurnitureSource
Kitchen and bathSource
FurnitureSource
LightingSource
CookwareSource
MattressesSource
Home electronicsSource
Smart lightingSource
Designer furnitureSource
Furniture retailSource
CookwareSource
RugsSource
Home retailSource
CookwareSource
FurnitureSource
Home appliancesSource
Kitchen and bathSource
Home furnishingsSource
FurnitureSource
Kitchen appliancesSource
CookwareSource
Home electronicsSource
Smart homeSource
Home furnishingsSource
PaintSource
Home furnishingsSource
Smart home securitySource
Designer furnitureSource
Home entertainmentSource
FurnitureSource
Furniture retailSource
RugsSource
Home electronicsSource
Home appliancesSource
FlooringSource
MattressesSource
Smart homeSource
Kitchen appliancesSource
Outdoor livingSource
Home audioSource
CookwareSource
Office furnitureSource
CookwareSource
MattressesSource
Storage and organizationSource
Home retailSource
RugsSource
Kitchen and bathSource
Smart homeSource
MattressesSource
Kitchen appliancesSource
Designer furnitureSource
Home retailSource
Outdoor cookingSource
FurnitureSource
Kitchen and homeSource
Home retailSource
Smart homeSource
Home securitySource
Outdoor home productsSource

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Benchmark snapshot read 22 September 2026.

Equal-weight account aggregate · Reporting period not supplied

Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.

Growth and heat evidence

Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.

Brand research and industry taxonomy

Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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