Meta Ads
Benchmarks.
The cost of a click. The price of attention.
A sharper view of Meta advertising performance.
Cost per click (all) · USD.
One platform. Different markets.
Selected industries · CPC (all) · USD
Find your frame of reference.
13 industries. Five performance metrics.
Choose a metric, then explore an industry.
Select an industry for its benchmark and range.
| Apparel & Fashion | $0.26Middle 50%: $0.04–$0.61 | $11.24Middle 50%: $1.74–$19.18 | 3.96%Middle 50%: 2.47%–5.75% | $0.45Middle 50%: $0.10–$0.97 | 2.00%Middle 50%: 1.22%–3.16% |
| Beauty & Personal Care | $0.45Middle 50%: $0.08–$1.40 | $10.42Middle 50%: $2.46–$50.20 | 3.24%Middle 50%: 1.72%–5.60% | $0.71Middle 50%: $0.16–$2.08 | 2.16%Middle 50%: 1.08%–4.72% |
| Event & Entertainment Services | $0.37Middle 50%: $0.04–$0.99 | $11.87Middle 50%: $3.71–$21.36 | 2.70%Middle 50%: 1.74%–4.75% | $0.89Middle 50%: $0.08–$1.62 | 1.16%Middle 50%: 0.92%–1.90% |
| Food & Beverage Products | $0.09Middle 50%: $0.04–$0.18 | $0.93Middle 50%: $0.29–$7.49 | 1.23%Middle 50%: 0.53%–3.61% | $0.29Middle 50%: $0.11–$0.61 | 0.68%Middle 50%: 0.19%–2.28% |
| Health Supplements & Nutrition | $0.13Middle 50%: $0.05–$0.67 | $3.11Middle 50%: $1.14–$20.56 | 2.93%Middle 50%: 1.52%–4.95% | $0.23Middle 50%: $0.11–$1.45 | 1.45%Middle 50%: 0.63%–3.31% |
| Healthcare & Wellness | $0.42Middle 50%: $0.07–$0.87 | $12.08Middle 50%: $2.13–$33.95 | 2.79%Middle 50%: 2.17%–4.41% | $0.75Middle 50%: $0.16–$1.49 | 1.41%Middle 50%: 0.70%–2.22% |
| Home & Local Services | $1.71Middle 50%: $0.79–$2.92 | $33.15Middle 50%: $13.17–$59.86 | 1.88%Middle 50%: 1.38%–2.69% | $3.55Middle 50%: $1.47–$5.00 | 1.11%Middle 50%: 0.78%–1.57% |
| Home Goods & Furnishings | $0.05Middle 50%: $0.02–$0.89 | $1.91Middle 50%: $0.87–$22.67 | 4.26%Middle 50%: 2.31%–5.17% | $0.12Middle 50%: $0.04–$1.16 | 2.37%Middle 50%: 0.98%–3.07% |
| K-12 Education Institutions | $0.40Middle 50%: $0.25–$0.65 | $13.81Middle 50%: $10.51–$18.73 | 3.51%Middle 50%: 2.68%–4.59% | $0.98Middle 50%: $0.59–$1.74 | 1.38%Middle 50%: 0.97%–1.89% |
| Personal Coaching & Development | $0.62Middle 50%: $0.36–$0.75 | $15.64Middle 50%: $4.27–$26.60 | 2.97%Middle 50%: 1.22%–5.00% | $0.85Middle 50%: $0.47–$1.30 | 1.84%Middle 50%: 0.99%–3.12% |
| Restaurant & Food Services | $0.07Middle 50%: $0.04–$0.19 | $2.26Middle 50%: $0.90–$3.19 | 2.81%Middle 50%: 1.80%–4.64% | $0.23Middle 50%: $0.09–$0.42 | 1.32%Middle 50%: 0.59%–2.20% |
| Software & Technology Platforms | $0.38Middle 50%: $0.08–$1.04 | $11.78Middle 50%: $1.19–$38.11 | 2.81%Middle 50%: 1.65%–5.54% | $0.42Middle 50%: $0.09–$1.89 | 2.56%Middle 50%: 1.14%–3.82% |
| Vehicle Sales & Transportation Products | $0.09Middle 50%: $0.07–$0.15 | $1.59Middle 50%: $1.00–$2.01 | 2.13%Middle 50%: 1.38%–2.83% | $0.34Middle 50%: $0.21–$0.55 | 0.48%Middle 50%: 0.30%–1.42% |
No industries match this search.
Link clicks and all clicks are different measures. Figures show medians and the middle 50%. See definitions ↗
Three findings. A closer look.
Home services:
the highest CPC.
Home & Local Services had the highest median CPC (all) among the 13 published industries. Home Goods & Furnishings had the lowest at $0.05.
Food & beverage:
the lowest CPM.
Food & Beverage Products had the lowest median CPM among the 13 published industries. Home & Local Services had the highest at $33.15.
Home goods leads
the CTR table.
Home Goods & Furnishings had the highest median CTR (all) among the 13 published industries. Its middle 50% ranged from 2.31% to 5.17%.
Real activity.
Clear definitions.
This edition covers $3.17 million in ad spend and 948 million impressions.
Measurement period
September 1–30, 2026
Period and currency
Measurements cover September 1–30, 2026. Costs are shown in USD.
Click metrics
CPC is cost per click; CPM is cost per 1,000 impressions; CTR is clicks as a percentage of impressions. Link-click and all-click figures use different click definitions.
Medians and ranges
The median is the middle value. The middle 50% is the range from the 25th to the 75th percentile.
Link-click highlights
One platform. Very different click costs.
Home & Local Services had a median link CPC of $3.55. Apparel & Fashion came in at $0.45. Industry context changes the comparison.
Software leads the link-CTR table.
Software & Technology Platforms had the highest median link click-through rate among the 13 industries in this edition.
Home goods has the lowest link CPC.
Home Goods & Furnishings recorded the lowest median cost per link click in the published industry table. Its middle 50% ranged from $0.04 to $1.16.
How much do Meta ads cost in 2026?
The October 2026 edition reports an overall median CPC (all) of $0.29 and CPM of $9.72, in USD. Based on September 1–30, 2026 activity.