The 10 Most Powerful Facebook Ad Tools You Should Know

In previous articles, we've covered ad tools for analytics and alternatives to Facebook's retired Audience Insights tool. These articles were so popular that we decided to create another piece for the best all-around Facebook ad tools.

Today, we will look at the best Facebook ad tools (or Meta ad tools) for creation, management, and analytics. We'll also cover some additional tools that will help you create better ads and experiences for your target audience.

Without further ado, let's dive in!

The 10 best Facebook advertising tools in 2023

In order to give each of these ad tools a fair judgment, we'll be covering:

• The top tools and features of each platform
• Pros and cons
• Pricing
• Reviews from their customers on G2

In the end, we'll also cover some additional tools you can use to help research your competitor's ads and create better campaigns.

1. Facebook Ads Manager

Facebook Ads Manager (AKA Meta Ads Manager) could satisfy those who have very few advertising needs and a spend of $200 or less a month. It’s the most basic of tools on this list as of course it’s the original platform. Every tool on this list is built on top of the Facebook API.

Features

• Native integration with Mailchimp, allowing you to sync leads from your Lead Generation campaigns to Mailchimp
• Access to all of the metrics available to advertisers
• There is no cost to use Facebook Ad Manager

2. Madgicx

Madgicx is an AI-powered digital marketing platform that optimizes and automates your Facebook ad campaigns. It combines optimization, analytics, and creative tools into one powerful super app. 

Let’s look at a couple of Madgicx’s most notable tools:

The AI Ads Workflow helps you create high-converting Meta ads on repeat. It’s your one-stop ad creation solution, guiding you from the first spark of an idea to the final campaign launch:

🔹 Want to build an ad around your product image? Upload it, and Madgicx’s AI Ad Generator will design stunning ad variations tailored to your product.
🔹 Already have a winning ad? The AI Ad Generator can instantly recreate its success with fresh, high-performing versions. 

🔹 Starting from zero and needing some direction? No problem. Browse top industry ads in Madgicx’s Ad Library, pick one you love, and let our AI craft equally captivating options for your brand.

And if you want to tweak the AI ads, the built-in AI Editor lets you customize elements and add text for a personal touch. Once you’re happy, launch your ads directly via Madgicx. 

AI Marketer serves as a vigilant auditor for your ad account, offering 24/7 monitoring. It provides a list of recommendations for improved results, and swift action can be taken with a single click on the “Launch” button. This allows AI to handle mundane tasks, enabling you to focus on maximizing your ROAS.

For the analytics fanatics, Madgicx also has a powerful reporting tool:

The Business Dashboard is your all-in-one solution for tracking KPIs and visualizing marketing performance—without the added cost. As part of the Madgicx All-in-One plan, it provides a blended summary of your performance across top advertising channels: Meta, Google Ads, GA4, Shopify, TikTok, and Klaviyo.

The dashboard also dives deeper into each ad account, presenting only the most essential metrics so you never get bogged down by irrelevant data.

Pricing

Think that such tools would break the bank? Think again. Madgicx offers a variety of options to fit different needs and budgets, all with the option to try before you buy. 

Get Madgicx’s All-in-One plan, which includes the AI Ads Workflow, the AI Marketer, the Business Dashboard, and more. It starts at just $31/month (when paying annually)!

Reviews

3. AdRoll

AdRoll is an app that combines paid social, paid search, and email into one platform.

Marketing teams often consist of email marketing specialists and organic/paid social media members, but syncing the analytics up for these three jobs can be tedious at best.

Luckily for us, AdRoll seeks to combine the work and analytics for these teams into one place.

Features

eCommerce Connections can be tough to manage, but AdRoll's native integrations for big platforms like WooCommerce, Shopify, and Magento make the process easier. You can pair this integration with remarketing ads across social and email to turn viewers into buyers in a snap.

Connected Social Ads are great for teams who want to create and edit their campaigns from one place. AdRoll supports creating and editing ads across Facebook, Instagram, Pinterest, and TikTok.

Email Marketing is one of the best ways to keep in touch with your audience outside of social, and AdRoll's email templates can help. You can also create sign-up forms for landing pages, exit-intent captures, or by time spent on the page.

Pricing

In addition to the above pricing, emails are based on the number of sends.

Reviews

4. AdStage / TapClicks

AdStage/TapClicks provides enhanced reporting and analytics options.

If reporting is the most problematic part of your ads process, you're not alone. AdStage (now TapClicks) forgoes the creation process to focus on the reporting and automation side of social media marketing.

Features

Reports are the key to TapClick's success. With over 17 different integrations, you can easily pipe your data into the platform to get a bird’s-eye view of your cross-channel campaigns in one place.

Automation is another crucial component of TapClicks. Their Optimization Rules let you make changes to your campaign based on KPIs like CTR or CPA. Those looking for ad rotation features will also enjoy being able to schedule ads to run for specific dates or to refresh ad performance.

Data API is perfect for those who have a huge tech stack and are looking to bring all their data together. Here, you can import conversion data to include revenue from your CRM, billing system, or any other third-party service. It will also attribute ad performance data to web analytics and your sales pipeline insights for a seamless report cycle.

Pricing

Reviews

5. Adzooma

Adzooma helps users manage all of their online marketing activities like SEO, Google Business listings, and paid advertising.

Typically, marketing teams are divided into different sections—inbound manages the blog and SEO, social teams manage paid and organic social, and other marketing agents manage the rest.

Adzooma's goal is to unite the different channels of your brand's online presence and give you the strategies you need to succeed at all of them.

features

To-do lists are like having a personal marketing assistant at your side. This feature gives you a checklist of items (like SEO improvement tips) that will help you increase your site visibility.

PPC Performance Reports will help those currently struggling with their Google Ads. This tool analyzes your campaign performance and gives you a score out of 100. You can then use the tips listed to improve your campaign results.

Creation for Facebook, Google, and Microsoft campaigns is also possible through Adzooma. Their easy-to-use creation platform takes a once complicated ad setup and brings the process to a few minutes instead of hours.

Pricing

Reviews

6. Smartly.io

Smartly.io provides advanced video and image creation and optimization.

Social advertising for eCommerce companies can be challenging due to the sheer amount of design work required for those with tons of products. Smartly.io specializes in this area in particular and has several design-specific features for those with high-volume ad needs.

Features

Creative tools are the highlight of Smartly.io. Their platform utilizes pre-built dynamic templates to speed up the campaign creation process and allow you to create ads in bulk for dozens of products at once.

Media automation is a difficult task, but Smarly.io has automated tools for each social network they support (Facebook, Instagram, Snapchat, TikTok). These rules can help you pause or scale your campaign budget depending on real-time performance.

Intelligence provides powerful insights into your campaign performance, as well as the ability to create your own custom metrics. Smartly.io also runs Split, Lift, and Multi-Cell Lift Tests to define if your ads have achieved statistical significance. This allows you to make more informed decisions regarding comparing ad performance.

Pricing

Reviews

7. AdEspresso

AdEspresso is mainly for those just starting out with ads who need help with Facebook advertising fundamentals.

Every marketer has to start somewhere, and with all the educational materials found inside AdEspresso, you'd be hard-pressed to find a platform more suited to them.

Features

AdEspresso University contains several courses, guides, and experiments that cover the basics of Google and Facebook ad fundamentals. These are perfect for those who need a little help with the basics in a clear and understandable way.

Automatic Post Promotion allows you to automate your post boosts by using filters like post type, likes, comments, or shares. If your ad model includes a large cross-section of boosting, this tool can be a significant time-saver.

A/B Testing is one of the most valuable parts of AdEspresso. Advertisers looking to reduce costs would do well to add split testing into their campaign strategy.

Pricing

Reviews

BONUS: 3 tools to help you create better Facebook ads

While we've listed several tools that will help you create, manage, and optimize your ads, there are other tools on the market that can help solve some of your other Facebook marketing woes.

8. Facebook Ad Library

The Facebook Ad Library is helpful for those who need inspiration for their Facebook ad campaigns.

We've already gushed over how much we love to use the Facebook Ad Library for ad research, but in our opinion, it deserves another mention.

The Facebook Ad Library is a giant database full of ads currently running across all of Meta's products (Facebook, Instagram, etc.). This is one of the best places to get creative inspiration for your next campaign and spy on what your competitors are doing.

Features

The Facebook Ad Library is a one-trick pony whose only feature is the ability to view and search through active Facebook ads.

Pricing

The Facebook Ad Library is completely free to use.

9. MobileMonkey

MobileMonkey is for companies using chatbots with their advertising and online properties.

Features

Instachamp was made to be your own personal Instagram assistant. It allows you to automate engagement like messaging or commenting with pre-made templates depending on your goals. You can use these features to gather data for product recommendations, run giveaways, or even thank others who mention your brand in their Stories.

Funnelpro is perfect for those looking for chatbots to prequalify or interact with potential customers. You can connect custom-made forms to your website, Instagram, Facebook Ad Manager, Facebook Messenger, or SMS program and sync the replies directly to your CRM.

RoboBDR can help direct the right leads to your sales team at the moment they're interested. You can use these bots to prequalify your contacts instantly—those who meet your buyer persona can be directed to a team member, while the low-quality leads can be handled with a chatbot instead.

Pricing

Reviews

10. Canva

Canva is designed for those who do not have the budget for a design team and need to create their own graphics.

Features

Templates are perhaps one of the best things about Canva—and you'll find a template for nearly everything you can think of. Not only does Canva include templates for all of your ad needs, but you'll also find them for flyers, business cards, presentations, and event invitations.

Stock photo hunting can take hours, especially if you are looking for license-free content. Canva has stock photos available on-demand, or if you go with Canva Pro, you'll have an unlimited database of free stock photos and icons.

Pricing

Canva's pricing is dependent on team size and level.

Reviews

Conclusion

In this article, we've covered the top 10 best Facebook ad tools you can use to create, manage, optimize, and automate your entire ad strategy from start to finish.

Ranking software is never an easy task, as each platform has its own unique set of features designed for a specific audience. 

That being said, Madgicx has the best combination of AI-assisted actionable insights, customer support, tracking, and automation features to help make your life simpler at a price-point that keeps you revenue-positive.

The best part? You can get started now with a 7-day free trial of Madgicx.