In the market for a Facebook ad tool? Check out this list of the top 10 Facebook ad tools you can use to create, manage, and analyze your Facebook ad campaigns.
In previous articles, we've covered ad tools for analytics and alternatives to Facebook's retired Audience Insights tool. These articles were so popular that we decided to create another piece for the best all-around Facebook ad tools.
Today, we will look at the best Facebook ad tools (or Meta ad tools) for creation, management, and analytics. We'll also cover some additional tools that will help you create better ads and experiences for your target audience.
Without further ado, let's dive in!
The 10 best Facebook advertising tools in 2022
In order to give each of these ad tools a fair judgment, we'll be covering:
- The top tools and features of each platform
- Pros and cons
- Reviews from their customers on G2
In the end, we'll also cover some additional tools you can use to help research your competitor's ads and create better campaigns.
Facebook Ads Manager
Facebook Ads Manager (AKA Meta Ads Manager) could satisfy those who have very few advertising needs and a spend of $200 or less a month. It’s the most basic of tools on this list as of course it’s the original platform. Every tool on this list is built on top of the Facebook API.
- Native integration with Mailchimp, allowing you to sync leads from your Lead Generation campaigns to Mailchimp
- Access to all of the metrics available to advertisers
- There is no cost to use Facebook Ad Manager
Madgicx is best for those managing significant budgets and running multiple campaigns (or even ad accounts) who wish to combine AI and machine learning with time-saving automation.
Cloud Tracking can save you from one of the worst Facebook advertising problems—missing out on your conversion data. That’s an attribution issue we all know well since iOS 14. With Madgicx Cloud Tracking, you can see a 20% increase in conversion data accuracy in as little as 2-3 days by letting experts review and set up your Facebook tracking system.
The Creative Suite has three separate features to help you make the most out of your Facebook ad graphics:
- Creative Insights allows you to turn your data into actionable insights by using AI to analyze your ads. It then gives you tips on which attributes are indicators of success, so you can direct your team to create more ads of that type.
- AI Copywriter is like having your own copy master on hand 24/7 and helps you create high-converting ad text in seconds. AI Copywriter also generates a huge range of copy ideas (and in different structures) based on what's already working within your account.
- Sparkle is a great alternative for those who do not have an in-house design team or wish to scale their design efforts without overloading their team. With this, you can submit a request for Facebook ad imagery and get your first draft back within 24-48 hours.
Autonomous Budget Optimizer uses an AI-driven modeling system to allocate your budget optimally across all your campaigns according to your account performance in real-time. It will scale up or down automatically, meaning you can leave your budgeting tasks on autopilot.
You can get everything Madgicx has to offer for $55/month (or $33/mo on an annual plan).
Madgicx also has an a la carte option where you can purchase only the features you want (Automation, Targeting, or Analytics) at a low monthly or yearly price.
A word of note: the prices listed above are the starting prices—your final price is determined by your ad spend.
AdRoll is an app that combines paid social, paid search, and email into one platform.
Marketing teams often consist of email marketing specialists and organic/paid social media members, but syncing the analytics up for these three jobs can be tedious at best.
Luckily for us, AdRoll seeks to combine the work and analytics for these teams into one place.
eCommerce Connections can be tough to manage, but AdRoll's native integrations for big platforms like WooCommerce, Shopify, and Magento make the process easier. You can pair this integration with remarketing ads across social and email to turn viewers into buyers in a snap.
Connected Social Ads are great for teams who want to create and edit their campaigns from one place. AdRoll supports creating and editing ads across Facebook, Instagram, Pinterest, and TikTok.
Email Marketing is one of the best ways to keep in touch with your audience outside of social, and AdRoll's email templates can help. You can also create sign-up forms for landing pages, exit-intent captures, or by time spent on the page.
In addition to the above pricing, emails are based on the number of sends.
AdStage / TapClicks
AdStage/TapClicks provides enhanced reporting and analytics options.
If reporting is the most problematic part of your ads process, you're not alone. AdStage (now TapClicks) forgoes the creation process to focus on the reporting and automation side of social media marketing.
Reports are the key to TapClick's success. With over 17 different integrations, you can easily pipe your data into the platform to get a bird’s-eye view of your cross-channel campaigns in one place.
Automation is another crucial component of TapClicks. Their Optimization Rules let you make changes to your campaign based on KPIs like CTR or CPA. Those looking for ad rotation features will also enjoy being able to schedule ads to run for specific dates or to refresh ad performance.
Data API is perfect for those who have a huge tech stack and are looking to bring all their data together. Here, you can import conversion data to include revenue from your CRM, billing system, or any other third-party service. It will also attribute ad performance data to web analytics and your sales pipeline insights for a seamless report cycle.
Adzooma helps users manage all of their online marketing activities like SEO, Google Business listings, and paid advertising.
Typically, marketing teams are divided into different sections—inbound manages the blog and SEO, social teams manage paid and organic social, and other marketing agents manage the rest.
Adzooma's goal is to unite the different channels of your brand's online presence and give you the strategies you need to succeed at all of them.
To-do lists are like having a personal marketing assistant at your side. This feature gives you a checklist of items (like SEO improvement tips) that will help you increase your site visibility.
PPC Performance Reports will help those currently struggling with their Google Ads. This tool analyzes your campaign performance and gives you a score out of 100. You can then use the tips listed to improve your campaign results.
Creation for Facebook, Google, and Microsoft campaigns is also possible through Adzooma. Their easy-to-use creation platform takes a once complicated ad setup and brings the process to a few minutes instead of hours.
Smartly.io provides advanced video and image creation and optimization.
Social advertising for eCommerce companies can be challenging due to the sheer amount of design work required for those with tons of products. Smartly.io specializes in this area in particular and has several design-specific features for those with high-volume ad needs.
Creative tools are the highlight of Smartly.io. Their platform utilizes pre-built dynamic templates to speed up the campaign creation process and allow you to create ads in bulk for dozens of products at once.
Media automation is a difficult task, but Smarly.io has automated tools for each social network they support (Facebook, Instagram, Snapchat, TikTok). These rules can help you pause or scale your campaign budget depending on real-time performance.
Intelligence provides powerful insights into your campaign performance, as well as the ability to create your own custom metrics. Smartly.io also runs Split, Lift, and Multi-Cell Lift Tests to define if your ads have achieved statistical significance. This allows you to make more informed decisions regarding comparing ad performance.
AdEspresso is mainly for those just starting out with ads who need help with Facebook advertising fundamentals.
Every marketer has to start somewhere, and with all the educational materials found inside AdEspresso, you'd be hard-pressed to find a platform more suited to them.
AdEspresso University contains several courses, guides, and experiments that cover the basics of Google and Facebook ad fundamentals. These are perfect for those who need a little help with the basics in a clear and understandable way.
Automatic Post Promotion allows you to automate your post boosts by using filters like post type, likes, comments, or shares. If your ad model includes a large cross-section of boosting, this tool can be a significant time-saver.
A/B Testing is one of the most valuable parts of AdEspresso. Advertisers looking to reduce costs would do well to add split testing into their campaign strategy.
BONUS: 3 tools to help you create better Facebook ads
While we've listed several tools that will help you create, manage, and optimize your ads, there are other tools on the market that can help solve some of your other Facebook marketing woes.
Facebook Ad Library
The Facebook Ad Library is helpful for those who need inspiration for their Facebook ad campaigns.
We've already gushed over how much we love to use the Facebook Ad Library for ad research, but in our opinion, it deserves another mention.
The Facebook Ad Library is a giant database full of ads currently running across all of Meta's products (Facebook, Instagram, etc.). This is one of the best places to get creative inspiration for your next campaign and spy on what your competitors are doing.
The Facebook Ad Library is a one-trick pony whose only feature is the ability to view and search through active Facebook ads.
The Facebook Ad Library is completely free to use.
MobileMonkey is for companies using chatbots with their advertising and online properties.
Instachamp was made to be your own personal Instagram assistant. It allows you to automate engagement like messaging or commenting with pre-made templates depending on your goals. You can use these features to gather data for product recommendations, run giveaways, or even thank others who mention your brand in their Stories.
Funnelpro is perfect for those looking for chatbots to prequalify or interact with potential customers. You can connect custom-made forms to your website, Instagram, Facebook Ad Manager, Facebook Messenger, or SMS program and sync the replies directly to your CRM.
RoboBDR can help direct the right leads to your sales team at the moment they're interested. You can use these bots to prequalify your contacts instantly—those who meet your buyer persona can be directed to a team member, while the low-quality leads can be handled with a chatbot instead.
Canva is designed for those who do not have the budget for a design team and need to create their own graphics.
Templates are perhaps one of the best things about Canva—and you'll find a template for nearly everything you can think of. Not only does Canva include templates for all of your ad needs, but you'll also find them for flyers, business cards, presentations, and event invitations.
Stock photo hunting can take hours, especially if you are looking for license-free content. Canva has stock photos available on-demand, or if you go with Canva Pro, you'll have an unlimited database of free stock photos and icons.
Canva's pricing is dependent on team size and level.
In this article, we've covered the top 10 best Facebook ad tools you can use to create, manage, optimize, and automate your entire ad strategy from start to finish.
Ranking software is never an easy task, as each platform has its own unique set of features designed for a specific audience.
That being said, Madgicx has the best combination of AI-assisted actionable insights, customer support, tracking, and automation features to help make your life simpler at a price-point that keeps you revenue-positive.
The best part? You can get started now with a 7-day free trial of Madgicx. There’s no credit card required so you can cancel at any time without worry.
Why pay for multiple apps when you can get a stronger ROI with one? From tracking to automation, Madgicx has all the solutions you need to maximize your ad performance.
Yuval is the head of Content Marketing at Madgicx. He is in charge of the Madgicx blog, the company's SEO strategy, and all its written marketing materials.