The 10 Most Powerful Facebook Ad Tools You Should Know

Date
Jul 11, 2022
Jul 11, 2022
Time
9 mins
On this page
Facebook ad tool

In the market for a Facebook ad tool? Check out this list of the top 10 Facebook ad tools you can use to create, manage, and analyze your Facebook ad campaigns.

In previous articles, we've covered ad tools for analytics and alternatives to Facebook's retired Audience Insights tool. These articles were so popular that we decided to create another piece for the best all-around Facebook ad tools.

Today, we will look at the best Facebook ad tools (or Meta ad tools) for creation, management, and analytics. We'll also cover some additional tools that will help you create better ads and experiences for your target audience.

Without further ado, let's dive in!

The 10 best Facebook advertising tools in 2022

In order to give each of these ad tools a fair judgment, we'll be covering:

  • The top tools and features of each platform
  • Pros and cons
  • Pricing
  • Reviews from their customers on G2

In the end, we'll also cover some additional tools you can use to help research your competitor's ads and create better campaigns.

Facebook Ads Manager

Facebook Ad Tool - Facebook Ad Manager

Facebook Ads Manager (AKA Meta Ads Manager) could satisfy those who have very few advertising needs and a spend of $200 or less a month. It’s the most basic of tools on this list as of course it’s the original platform. Every tool on this list is built on top of the Facebook API.

Features

  • Native integration with Mailchimp, allowing you to sync leads from your Lead Generation campaigns to Mailchimp
  • Access to all of the metrics available to advertisers
  • There is no cost to use Facebook Ad Manager

Madgicx

Facebook Ad Tool - Madgicx

Madgicx is best for those managing significant budgets and running multiple campaigns (or even ad accounts) who wish to combine AI and machine learning with time-saving automation.

Features

Cloud Tracking can save you from one of the worst Facebook advertising problems—missing out on your conversion data. That’s an attribution issue we all know well since iOS 14. With Madgicx Cloud Tracking, you can see a 20% increase in conversion data accuracy in as little as 2-3 days by letting experts review and set up your Facebook tracking system. 

The Creative Suite has three separate features to help you make the most out of your Facebook ad graphics:

  • Creative Insights allows you to turn your data into actionable insights by using AI to analyze your ads. It then gives you tips on which attributes are indicators of success, so you can direct your team to create more ads of that type. 
  • AI Copywriter is like having your own copy master on hand 24/7 and helps you create high-converting ad text in seconds. AI Copywriter also generates a huge range of copy ideas (and in different structures) based on what's already working within your account.
  • Sparkle is a great alternative for those who do not have an in-house design team or wish to scale their design efforts without overloading their team. With this, you can submit a request for Facebook ad imagery and get your first draft back within 24-48 hours.

Autonomous Budget Optimizer uses an AI-driven modeling system to allocate your budget optimally across all your campaigns according to your account performance in real-time. It will scale up or down automatically, meaning you can leave your budgeting tasks on autopilot.

Pricing

You can get everything Madgicx has to offer for $55/month (or $33/mo on an annual plan).

Madgicx Pricing

Madgicx also has an a la carte option where you can purchase only the features you want (Automation, Targeting, or Analytics) at a low monthly or yearly price.

A word of note: the prices listed above are the starting prices—your final price is determined by your ad spend.

Reviews

Madgicx Review from G2
Madgicx Review from G2

AdRoll

AdRoll is an app that combines paid social, paid search, and email into one platform.

Facebook Ad Tool - AdRoll

Marketing teams often consist of email marketing specialists and organic/paid social media members, but syncing the analytics up for these three jobs can be tedious at best.

Luckily for us, AdRoll seeks to combine the work and analytics for these teams into one place.

Features

eCommerce Connections can be tough to manage, but AdRoll's native integrations for big platforms like WooCommerce, Shopify, and Magento make the process easier. You can pair this integration with remarketing ads across social and email to turn viewers into buyers in a snap.

Connected Social Ads are great for teams who want to create and edit their campaigns from one place. AdRoll supports creating and editing ads across Facebook, Instagram, Pinterest, and TikTok.

Email Marketing is one of the best ways to keep in touch with your audience outside of social, and AdRoll's email templates can help. You can also create sign-up forms for landing pages, exit-intent captures, or by time spent on the page.

Pricing

AdRoll pricing

In addition to the above pricing, emails are based on the number of sends.

AdRoll Email Pricing

Reviews

AdRoll G2 Review
AdRoll G2 Review

AdStage / TapClicks

AdStage/TapClicks provides enhanced reporting and analytics options.

Facebook Ad Tool - AdStage

If reporting is the most problematic part of your ads process, you're not alone. AdStage (now TapClicks) forgoes the creation process to focus on the reporting and automation side of social media marketing.

Features

Reports are the key to TapClick's success. With over 17 different integrations, you can easily pipe your data into the platform to get a bird’s-eye view of your cross-channel campaigns in one place.

Automation is another crucial component of TapClicks. Their Optimization Rules let you make changes to your campaign based on KPIs like CTR or CPA. Those looking for ad rotation features will also enjoy being able to schedule ads to run for specific dates or to refresh ad performance.

Data API is perfect for those who have a huge tech stack and are looking to bring all their data together. Here, you can import conversion data to include revenue from your CRM, billing system, or any other third-party service. It will also attribute ad performance data to web analytics and your sales pipeline insights for a seamless report cycle.

Pricing

AdStage Pricing

Reviews

AdStage G2 Review
AdStage G2 Review

Adzooma

Adzooma helps users manage all of their online marketing activities like SEO, Google Business listings, and paid advertising.

Facebook Ad Tool - Adzooma

Typically, marketing teams are divided into different sections—inbound manages the blog and SEO, social teams manage paid and organic social, and other marketing agents manage the rest.

Adzooma's goal is to unite the different channels of your brand's online presence and give you the strategies you need to succeed at all of them.

features

To-do lists are like having a personal marketing assistant at your side. This feature gives you a checklist of items (like SEO improvement tips) that will help you increase your site visibility.

PPC Performance Reports will help those currently struggling with their Google Ads. This tool analyzes your campaign performance and gives you a score out of 100. You can then use the tips listed to improve your campaign results.

Creation for Facebook, Google, and Microsoft campaigns is also possible through Adzooma. Their easy-to-use creation platform takes a once complicated ad setup and brings the process to a few minutes instead of hours.

Pricing

Adzooma Pricing
Adzooma Pricing

Reviews

Adzooma Review from G2
Adzooma Review from G2

Smartly.io

Smartly.io provides advanced video and image creation and optimization.

Facebook Ad Tool - Smartly.io

Social advertising for eCommerce companies can be challenging due to the sheer amount of design work required for those with tons of products. Smartly.io specializes in this area in particular and has several design-specific features for those with high-volume ad needs.

Features

Creative tools are the highlight of Smartly.io. Their platform utilizes pre-built dynamic templates to speed up the campaign creation process and allow you to create ads in bulk for dozens of products at once.

Media automation is a difficult task, but Smarly.io has automated tools for each social network they support (Facebook, Instagram, Snapchat, TikTok). These rules can help you pause or scale your campaign budget depending on real-time performance.

Intelligence provides powerful insights into your campaign performance, as well as the ability to create your own custom metrics. Smartly.io also runs Split, Lift, and Multi-Cell Lift Tests to define if your ads have achieved statistical significance. This allows you to make more informed decisions regarding comparing ad performance.

Pricing

Smartly.io pricing

Reviews

Smartly.io Review from G2
Smartly.io Review from G2

AdEspresso

AdEspresso is mainly for those just starting out with ads who need help with Facebook advertising fundamentals.

Facebook Ad Tool - AdEspresso

Every marketer has to start somewhere, and with all the educational materials found inside AdEspresso, you'd be hard-pressed to find a platform more suited to them.

Features

AdEspresso University contains several courses, guides, and experiments that cover the basics of Google and Facebook ad fundamentals. These are perfect for those who need a little help with the basics in a clear and understandable way.

Automatic Post Promotion allows you to automate your post boosts by using filters like post type, likes, comments, or shares. If your ad model includes a large cross-section of boosting, this tool can be a significant time-saver.

A/B Testing is one of the most valuable parts of AdEspresso. Advertisers looking to reduce costs would do well to add split testing into their campaign strategy.

Pricing

AdEspresso pricing

Reviews

AdEspresso Review from G2
AdEspresso Review from G2

BONUS: 3 tools to help you create better Facebook ads

While we've listed several tools that will help you create, manage, and optimize your ads, there are other tools on the market that can help solve some of your other Facebook marketing woes.

Facebook Ad Library

The Facebook Ad Library is helpful for those who need inspiration for their Facebook ad campaigns.

Facebook Ad Tool - Facebook Ad Library

We've already gushed over how much we love to use the Facebook Ad Library for ad research, but in our opinion, it deserves another mention.

The Facebook Ad Library is a giant database full of ads currently running across all of Meta's products (Facebook, Instagram, etc.). This is one of the best places to get creative inspiration for your next campaign and spy on what your competitors are doing.

Features

The Facebook Ad Library is a one-trick pony whose only feature is the ability to view and search through active Facebook ads.

Pricing

The Facebook Ad Library is completely free to use.

MobileMonkey

MobileMonkey is for companies using chatbots with their advertising and online properties.

Facebook Ad Tool - MobileMonkey

Features

Instachamp was made to be your own personal Instagram assistant. It allows you to automate engagement like messaging or commenting with pre-made templates depending on your goals. You can use these features to gather data for product recommendations, run giveaways, or even thank others who mention your brand in their Stories.

Funnelpro is perfect for those looking for chatbots to prequalify or interact with potential customers. You can connect custom-made forms to your website, Instagram, Facebook Ad Manager, Facebook Messenger, or SMS program and sync the replies directly to your CRM.

RoboBDR can help direct the right leads to your sales team at the moment they're interested. You can use these bots to prequalify your contacts instantly—those who meet your buyer persona can be directed to a team member, while the low-quality leads can be handled with a chatbot instead.

Pricing

MobileMonkey Pricing

Reviews

MobileMonkey G2 Review
MobileMonkey G2 Review

Canva

Canva is designed for those who do not have the budget for a design team and need to create their own graphics.

Facebook Ad Tool - Canva

Features

Templates are perhaps one of the best things about Canva—and you'll find a template for nearly everything you can think of. Not only does Canva include templates for all of your ad needs, but you'll also find them for flyers, business cards, presentations, and event invitations.

Stock photo hunting can take hours, especially if you are looking for license-free content. Canva has stock photos available on-demand, or if you go with Canva Pro, you'll have an unlimited database of free stock photos and icons.

Pricing

Canva's pricing is dependent on team size and level.

Canva Pricing

Reviews

Canva Review from G2
Canva Review from G2

Conclusion

In this article, we've covered the top 10 best Facebook ad tools you can use to create, manage, optimize, and automate your entire ad strategy from start to finish.

Ranking software is never an easy task, as each platform has its own unique set of features designed for a specific audience. 

That being said, Madgicx has the best combination of AI-assisted actionable insights, customer support, tracking, and automation features to help make your life simpler at a price-point that keeps you revenue-positive.

The best part? You can get started now with a 7-day free trial of Madgicx. There’s no credit card required so you can cancel at any time without worry.

Date
Jul 11, 2022
Jul 11, 2022
Yuval Yaary

Yuval is the head of Content Marketing at Madgicx. He is in charge of the Madgicx blog, the company's SEO strategy, and all its written marketing materials.

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