# Healthcare & Wellness — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $62.34 - Middle 50%: $27.15 to $146.44 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-09-22T16:55:30.190622+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Teladoc Health](https://teladochealth.com/) — Virtual care - [Amwell](https://amwell.com/) — Virtual care - [Aetna](https://aetna.com/) — Health services - [Zocdoc](https://zocdoc.com/) — Care discovery - [Mayo Clinic](https://mayoclinic.org/) — Health services - [Pfizer](https://pfizer.com/) — Healthcare company - [Elevance Health](https://elevancehealth.com/) — Health services - [Centene](https://centene.com/) — Health services - [LetsGetChecked](https://letsgetchecked.com/) — At-home testing - [Quest Diagnostics](https://questdiagnostics.com/) — Diagnostics - [Labcorp](https://labcorp.com/) — Diagnostics - [One Medical](https://onemedical.com/) — Primary care - [Amgen](https://amgen.com/) — Healthcare company - [Carbon Health](https://carbonhealth.com/) — Primary care - [Johnson & Johnson](https://jnj.com/) — Healthcare company - [Moderna](https://modernatx.com/) — Healthcare company - [CVS Health](https://cvshealth.com/) — Health services - [Walgreens](https://walgreens.com/) — Pharmacy - [Rite Aid](https://riteaid.com/) — Pharmacy - [Cleveland Clinic](https://clevelandclinic.org/) — Health services - [Molina Healthcare](https://molinahealthcare.com/) — Health services - [GoodRx](https://goodrx.com/) — Prescription savings - [Sandoz](https://sandoz.com/) — Healthcare company - [Headspace](https://headspace.com/) — Mental wellbeing - [Calm](https://calm.com/) — Mental wellbeing - [BetterHelp](https://betterhelp.com/) — Mental health - [Henry Schein](https://henryschein.com/) — Healthcare company - [Medline](https://medline.com/) — Healthcare company - [Mount Sinai](https://mountsinai.org/) — Health services - [Modern Health](https://modernhealth.com/) — Mental health - [Takeda](https://takeda.com/) — Healthcare company - [Bayer](https://bayer.com/) — Healthcare company - [DaVita](https://davita.com/) — Health services - [Roche](https://roche.com/) — Healthcare company - [Peloton](https://onepeloton.com/) — Connected fitness - [WHOOP](https://whoop.com/) — Fitness tracking - [Oura](https://ouraring.com/) — Health tracking - [Fitbit](https://fitbit.com/) — Health tracking - [Garmin Health](https://garmin.com/) — Health tracking - [World Health Organization](https://who.int/) — Public health - [MyFitnessPal](https://myfitnesspal.com/) — Nutrition tracking - [Strava](https://strava.com/) — Fitness tracking - [Cigna](https://cigna.com/) — Health services - [WeightWatchers](https://weightwatchers.com/) — Weight management - [Novartis](https://novartis.com/) — Healthcare company - [Flo](https://flo.health/) — Women's health - [Clue](https://helloclue.com/) — Women's health - [Sanofi](https://sanofi.com/) — Healthcare company - [NHS](https://nhs.uk/) — Health services - [Johns Hopkins Medicine](https://hopkinsmedicine.org/) — Health services - [Cardinal Health](https://cardinalhealth.com/) — Healthcare company - [GSK](https://gsk.com/) — Healthcare company - [McKesson](https://mckesson.com/) — Healthcare company - [Cencora](https://cencora.com/) — Healthcare company - [Owlet](https://owletcare.com/) — Infant health - [Dexcom](https://dexcom.com/) — Diabetes care - [Becton Dickinson](https://bd.com/) — Medical technology - [AstraZeneca](https://astrazeneca.com/) — Healthcare company - [Omada Health](https://omadahealth.com/) — Chronic care - [Baxter](https://baxter.com/) — Medical technology - [Edwards Lifesciences](https://edwards.com/) — Medical technology - [Kaiser Permanente](https://kp.org/) — Health services - [Function Health](https://functionhealth.com/) — Health testing - [Gilead Sciences](https://gilead.com/) — Healthcare company - [Viome](https://viome.com/) — Health testing - [23andMe](https://23andme.com/) — Consumer genetics - [Merck](https://merck.com/) — Healthcare company - [Color Health](https://color.com/) — Health screening - [Exact Sciences](https://exactsciences.com/) — Cancer screening - [Guardant Health](https://guardanthealth.com/) — Cancer screening - [Illumina](https://illumina.com/) — Genomics - [Thermo Fisher Scientific](https://thermofisher.com/) — Life sciences - [Medtronic](https://medtronic.com/) — Medical devices - [Bupa](https://bupa.com/) — Health services - [Boston Scientific](https://bostonscientific.com/) — Medical devices - [Zimmer Biomet](https://zimmerbiomet.com/) — Medical devices - [Intuitive Surgical](https://intuitive.com/) — Surgical technology - [ResMed](https://resmed.com/) — Sleep health - [Biogen](https://biogen.com/) — Healthcare company - [GE HealthCare](https://gehealthcare.com/) — Health technology - [Siemens Healthineers](https://siemens-healthineers.com/) — Health technology - [Hologic](https://hologic.com/) — Women's health technology - [Align Technology](https://aligntech.com/) — Dental technology - [Invisalign](https://invisalign.com/) — Dental care - [SmileDirectClub](https://smiledirectclub.com/) — Dental care - [Blue Cross Blue Shield](https://bcbs.com/) — Health services - [Oral-B](https://oralb.com/) — Oral care - [UnitedHealth Group](https://unitedhealthgroup.com/) — Health services - [Athletic Greens](https://drinkag1.com/) — Nutrition - [AbbVie](https://abbvie.com/) — Healthcare company - [Humana](https://humana.com/) — Health services - [Thorne](https://thorne.com/) — Supplements - [Nature Made](https://naturemade.com/) — Vitamins - [GNC](https://gnc.com/) — Supplements retail - [Holland & Barrett](https://hollandandbarrett.com/) — Wellness retail - [Novo Nordisk](https://novonordisk.com/) — Healthcare company - [ClassPass](https://classpass.com/) — Fitness marketplace - [Mindbody](https://mindbodyonline.com/) — Wellness software - [Regeneron](https://regeneron.com/) — Healthcare company - [Eight Sleep](https://eightsleep.com/) — Sleep wellness No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### What does healthcare AOV tell me if my ads generate appointment inquiries? The $62.34 benchmark describes account-level purchase order value in Healthcare & Wellness. It does not measure appointment inquiries or their acquisition cost, so it is not a comparison figure for a lead-generation campaign's CPL. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-healthcare-inquiries) Citation: Madgicx Research & Labs. Healthcare & Wellness. What does healthcare AOV tell me if my ads generate appointment inquiries? The $62.34 benchmark describes account-level purchase order value in Healthcare & Wellness. It does not measure appointment inquiries or their acquisition cost, so it is not a comparison figure for a lead-generation campaign's CPL. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-healthcare-inquiries ### Is healthcare AOV the same as patient lifetime value? No. This account-level purchase aggregate is not a patient-level measure and does not estimate future treatment or repeat-visit revenue. It should not be described as patient lifetime value. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-patient-lifetime-value) Citation: Madgicx Research & Labs. Healthcare & Wellness. Is healthcare AOV the same as patient lifetime value? No. This account-level purchase aggregate is not a patient-level measure and does not estimate future treatment or repeat-visit revenue. It should not be described as patient lifetime value. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-patient-lifetime-value ### Does this benchmark give separate figures for clinics and wellness products? The page reports one Healthcare & Wellness aggregate across the industry root and its subcategories. The $27.15–$146.44 range is the middle 50% of account AOVs in that scope, not separate clinic and wellness-product benchmarks. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-clinics-and-wellness) Citation: Madgicx Research & Labs. Healthcare & Wellness. Does this benchmark give separate figures for clinics and wellness products? The page reports one Healthcare & Wellness aggregate across the industry root and its subcategories. The $27.15–$146.44 range is the middle 50% of account AOVs in that scope, not separate clinic and wellness-product benchmarks. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-clinics-and-wellness ### What is the average order value benchmark for Healthcare & Wellness? The median account AOV for Healthcare & Wellness is $62.34 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-median-aov) Citation: Madgicx Research & Labs. Healthcare & Wellness. What is the average order value benchmark for Healthcare & Wellness? The median account AOV for Healthcare & Wellness is $62.34 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-median-aov ### What is the typical AOV range in Healthcare & Wellness? The middle 50% of account AOVs runs from $27.15 to $146.44 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-range) Citation: Madgicx Research & Labs. Healthcare & Wellness. What is the typical AOV range in Healthcare & Wellness? The middle 50% of account AOVs runs from $27.15 to $146.44 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $27.15 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Healthcare & Wellness. What is the lower-quartile AOV? The 25th-percentile account AOV is $27.15 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $146.44 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Healthcare & Wellness. What is the upper-quartile AOV? The 75th-percentile account AOV is $146.44 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-calculation) Citation: Madgicx Research & Labs. Healthcare & Wellness. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-median-or-mean) Citation: Madgicx Research & Labs. Healthcare & Wellness. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-benchmark-period) Citation: Madgicx Research & Labs. Healthcare & Wellness. What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Healthcare & Wellness classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Healthcare & Wellness. Which industry or subcategory does this benchmark cover? This benchmark covers Healthcare & Wellness classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-compare-aov) Citation: Madgicx Research & Labs. Healthcare & Wellness. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-performance) Citation: Madgicx Research & Labs. Healthcare & Wellness. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/healthcare-wellness#brands) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Healthcare & Wellness. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/healthcare-wellness#brands Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/healthcare-wellness#method) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-brand-level-aov) Citation: Madgicx Research & Labs. Healthcare & Wellness. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/healthcare-wellness#method Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/healthcare-wellness#reuse) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-download-research) Citation: Madgicx Research & Labs. Healthcare & Wellness. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/healthcare-wellness#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/healthcare-wellness#reuse) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness#answer-cite-research) Citation: Madgicx Research & Labs. Healthcare & Wellness. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/healthcare-wellness#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-cite-research