Medical Testing Diagnostics

Quest distinguishes consumer test purchases through Quest Health from physician-ordered testing and its insurance-billing support. These routes should have different landing-page instructions. A purchase, a collection appointment and a support inquiry are separate actions; the reported purchase AOV does not establish the cost or coverage of a particular test.

Quest's appointment page distinguishes shopping for a consumer test from scheduling collection for an existing physician order. Keep the test-purchase and collection-booking steps visible. Campaign measurement can report those steps separately, without equating a booking request with a completed collection, a result or a clinical outcome.

Quest notes that preparation depends on the test and directs people to the ordering provider for specific instructions. A landing page can link the provider's preparation guidance without prescribing fasting or other steps itself. Measure visits to that guidance as informational activity, separate from purchasing and collection appointments.

Quest Mobile distinguishes its in-home sample collection fee from the laboratory testing bill. Its FAQ says the collection fee is not billed to health insurance, while laboratory testing is billed separately. A mobile-service ad should identify the collection component clearly. Collection fees, laboratory charges and the reported account AOV should not be presented as one test price.

The median account AOV for Medical Testing Diagnostics is $93.88 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The middle 50% of account AOVs runs from $58.78 to $249.12 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 25th-percentile account AOV is $58.78 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 75th-percentile account AOV is $249.12 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

This benchmark covers exact Medical Testing Diagnostics classifications under Healthcare & Wellness. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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