Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $45.04 USD.
Ad cost & click-through benchmarks ↗Median account AOV · USD
Enter your average order value to see where it sits.

Public research · Separate from AOV
Within Beauty & Personal Care



















The Beauty & Personal Care account median is $45.04, with a middle range of $15.99–$83.71. Those figures describe the wider industry and its subcategories. They should not be relabeled as a skincare-only benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
No. This figure measures account-level purchase order value in USD. It is not an appointment-acquisition cost or a cost-per-lead benchmark for a salon.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
This is an order-value benchmark, not a customer lifetime-value estimate. It does not project how much a beauty customer will spend on future replenishments or subscriptions.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The median account AOV for Beauty & Personal Care is $45.04 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The middle 50% of account AOVs runs from $15.99 to $83.71 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The 25th-percentile account AOV is $15.99 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The 75th-percentile account AOV is $83.71 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
This benchmark covers Beauty & Personal Care classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Public brand examples · Independently selected
| Directory | Brand | Segment | Evidence |
|---|---|---|---|
| Fragrance | Source | ||
| Cosmetics | Source | ||
| Luxury beauty | Source | ||
| Hair care | Source | ||
| Skincare | Source | ||
| Beauty | Source | ||
| Bath and body | Source | ||
| Personal care company | Source | ||
| Skincare | Source | ||
| Cosmetics | Source | ||
| Hair care | Source | ||
| Luxury beauty | Source | ||
| Fragrance | Source | ||
| Fragrance | Source | ||
| Luxury beauty | Source | ||
| Skincare | Source | ||
| Skincare | Source | ||
| Luxury beauty | Source | ||
| Luxury beauty | Source | ||
| Fragrance | Source | ||
| Beauty | Source | ||
| Beauty | Source | ||
| Beauty company | Source | ||
| Cosmetics | Source | ||
| Fragrance | Source | ||
| Skincare | Source | ||
| Luxury beauty | Source | ||
| Luxury beauty | Source | ||
| Personal care | Source | ||
| Cosmetics | Source | ||
| Skincare | Source | ||
| Beauty | Source | ||
| Luxury beauty | Source | ||
| Skincare | Source | ||
| Cosmetics | Source | ||
| Hair and skin care | Source | ||
| Beauty | Source | ||
| Luxury beauty | Source | ||
| Luxury beauty | Source | ||
| Hair care | Source | ||
| Cosmetics | Source | ||
| Fragrance | Source | ||
| Skincare | Source | ||
| Fragrance | Source | ||
| Fragrance | Source | ||
| Beauty company | Source | ||
| Fragrance | Source | ||
| Skincare | Source | ||
| Hair care | Source | ||
| Beauty | Source | ||
| Skincare | Source | ||
| Luxury beauty | Source | ||
| Skincare | Source | ||
| Cosmetics | Source | ||
| Fragrance | Source | ||
| Hair care | Source | ||
| Bath and body | Source | ||
| Fragrance | Source | ||
| Fragrance | Source | ||
| Beauty | Source | ||
| Cosmetics | Source | ||
| Cosmetics | Source | ||
| Cosmetics | Source | ||
| Hair care | Source | ||
| Cosmetics | Source | ||
| Beauty | Source | ||
| Skincare | Source | ||
| Personal care | Source | ||
| Cosmetics | Source | ||
| Skincare | Source | ||
| Personal care | Source | ||
| Hair care | Source | ||
| Beauty | Source | ||
| Skincare | Source | ||
| Hair care | Source | ||
| Personal care | Source | ||
| Luxury beauty | Source | ||
| Beauty company | Source | ||
| Luxury beauty | Source | ||
| Hair care | Source | ||
| Cosmetics | Source | ||
| Cosmetics | Source | ||
| Cosmetics | Source | ||
| Bath and body | Source | ||
| Cosmetics | Source | ||
| Beauty retail | Source | ||
| Beauty retail | Source | ||
| Beauty | Source | ||
| Luxury beauty | Source | ||
| Skincare | Source | ||
| Luxury skincare | Source | ||
| Cosmetics | Source | ||
| Skincare | Source | ||
| Bath and body | Source | ||
| Skincare | Source | ||
| Luxury beauty | Source | ||
| Beauty retail | Source | ||
| Cosmetics | Source | ||
| Luxury beauty | Source | ||
| Fragrance | Source |
No brands in this segment.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
Behind the numbers
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.
Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Not available. The industry benchmark does not describe this brand.
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