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Apparel & Fashion19 / 552
Reflective work jacket and protective helmet - Functional & Protective Apparel Meta ads research by Madgicx Labs

Madgicx Research & Labs

Functional & Protective Apparel

Median account AOV: $116.12 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$116.12

Average order value

Median account AOV · USD

$68.11 to $177.43Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Apparel & Fashion

More in this industry. 8

Questions, answered.AOV, context & using this research18 answers

In this category

Can protective-apparel ads use flame-resistant and arc-rated interchangeably?

Keep the product terms distinct. Bulwark explains that arc-rated garments are flame resistant, while a flame-resistant garment is not automatically arc rated. Use the advertised product's documented rating and intended use; this page does not select protective equipment for a workplace.

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What should workwear creative show before a broad safety claim?

Show the product's documented specification and intended use. Carhartt's company-gear guidance distinguishes flame-resistant workwear for particular exposure risks. Do not extend that description to ordinary workwear or imply that a visual demonstration establishes certification.

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How can uniform or workwear programmes change the meaning of an order?

Carhartt's company-gear channel supports company clothing programmes and customisation. A business order may therefore have a different basket structure from one person's garment purchase. Confirm quantities and account mix in your own orders; no programme-size benchmark is provided here.

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Can protective-apparel AOV set a per-worker clothing allowance?

Account AOV does not identify worker counts, garments per worker or required specifications. The median and middle range describe account-level purchase values, so an allowance requires separate order and workplace requirements.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Read the benchmark

What is the average order value benchmark for Functional & Protective Apparel?

The median account AOV for Functional & Protective Apparel is $116.12 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the typical AOV range in Functional & Protective Apparel?

The middle 50% of account AOVs runs from $68.11 to $177.43 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $68.11 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $177.43 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What dates does this AOV benchmark cover?

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Functional & Protective Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Use this research

Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

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Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

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How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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Independent public research

Explore brands

Public brand examples · Independently selected

DirectoryBrandSegmentEvidence
Medical uniformsSource
Technical & outdoor apparelSource
Medical uniformsSource
Technical & outdoor apparelSource
WorkwearSource
Hospitality & professional uniformsSource
Protective workwearSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
WorkwearSource
Hospitality & professional uniformsSource
WorkwearSource
WorkwearSource
Hospitality & professional uniformsSource
Technical & outdoor apparelSource
Protective workwearSource
Medical uniformsSource
WorkwearSource
Hospitality & professional uniformsSource
Hospitality & professional uniformsSource
Hospitality & professional uniformsSource
Medical uniformsSource
Hospitality & professional uniformsSource
Technical & outdoor apparelSource
Medical uniformsSource
Protective workwearSource
WorkwearSource
WorkwearSource
WorkwearSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
WorkwearSource
Protective workwearSource
Medical uniformsSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
WorkwearSource
Hospitality & professional uniformsSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
Medical uniformsSource
Hospitality & professional uniformsSource
WorkwearSource
Medical uniformsSource
WorkwearSource
WorkwearSource
WorkwearSource
Medical uniformsSource
Technical & outdoor apparelSource
Protective workwearSource
WorkwearSource
Protective workwearSource
Protective workwearSource
Protective workwearSource
WorkwearSource
Medical uniformsSource
WorkwearSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
Protective workwearSource
Technical & outdoor apparelSource
Protective workwearSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
WorkwearSource
WorkwearSource
Hospitality & professional uniformsSource
WorkwearSource
Technical & outdoor apparelSource
Protective workwearSource
WorkwearSource
WorkwearSource
WorkwearSource
WorkwearSource
Technical & outdoor apparelSource
Technical & outdoor apparelSource
WorkwearSource
Technical & outdoor apparelSource
WorkwearSource
Hospitality & professional uniformsSource
Hospitality & professional uniformsSource
Protective workwearSource
WorkwearSource
WorkwearSource
Technical & outdoor apparelSource
Protective workwearSource
WorkwearSource
WorkwearSource
WorkwearSource
WorkwearSource

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Benchmark snapshot read 11 October 2026.

Equal-weight account aggregate · Reporting period not supplied

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.

Growth and heat evidence

Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.

Brand research and industry taxonomy

Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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