Software & Technology Platforms

The $30.34 figure is a median account purchase AOV, not an enterprise contract value. The directory is independently selected public brand research. Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. MRR requires monthly recurring subscription amounts; the purchase AOV aggregate does not supply them. The software revenue metrics on this page are definitions, not measured company revenue or a measured correlation with AOV.

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

MRR totals recurring subscription revenue normalized to one month. Monthly subscription ARPU divides MRR by active paying subscribers. ACV normalizes the recurring value of one customer contract to a year. They measure different things; none is supplied here as a measured benchmark.

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

The median account AOV for Software & Technology Platforms is $30.34 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The middle 50% of account AOVs runs from $10.26 to $95.68 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 25th-percentile account AOV is $10.26 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 75th-percentile account AOV is $95.68 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

This benchmark covers Software & Technology Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.

Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.