{
  "name": "Healthcare & Wellness",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "healthcare-wellness",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/healthcare-wellness",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "healthcare-wellness",
    "parent_slug": null,
    "cohort_scope": "industry_tree",
    "median_aov_usd": 62.34,
    "p25_aov_usd": 27.15,
    "p75_aov_usd": 146.44,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses.",
    "read_at": "2026-09-22T16:55:30.190622+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Healthcare & Wellness account AOV: median $62.34; middle 50% $27.15–$146.44. Snapshot read 2026-09-22T16:55:30.190622+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/healthcare-wellness#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
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        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/6/68/ClassPass_logo_%282026%29.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "mindbody",
      "name": "Mindbody",
      "segment": "Wellness software",
      "url": "https://mindbodyonline.com/",
      "description": "",
      "sources": [
        {
          "name": "Mindbody official site",
          "url": "https://mindbodyonline.com/"
        }
      ]
    },
    {
      "id": "regeneron",
      "name": "Regeneron",
      "segment": "Healthcare company",
      "url": "https://regeneron.com/",
      "description": "",
      "sources": [
        {
          "name": "Regeneron official site",
          "url": "https://regeneron.com/"
        }
      ]
    },
    {
      "id": "eight-sleep",
      "name": "Eight Sleep",
      "segment": "Sleep wellness",
      "url": "https://eightsleep.com/",
      "description": "",
      "sources": [
        {
          "name": "Eight Sleep official site",
          "url": "https://eightsleep.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://cdn.jsdelivr.net/npm/simple-icons@16.32.0/icons/eightsleep.svg"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-healthcare-inquiries",
      "question": "What does healthcare AOV tell me if my ads generate appointment inquiries?",
      "text": "The $62.34 benchmark describes account-level purchase order value in Healthcare & Wellness. It does not measure appointment inquiries or their acquisition cost, so it is not a comparison figure for a lead-generation campaign's CPL.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-healthcare-inquiries",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. What does healthcare AOV tell me if my ads generate appointment inquiries? The $62.34 benchmark describes account-level purchase order value in Healthcare & Wellness. It does not measure appointment inquiries or their acquisition cost, so it is not a comparison figure for a lead-generation campaign's CPL. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-healthcare-inquiries",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-patient-lifetime-value",
      "question": "Is healthcare AOV the same as patient lifetime value?",
      "text": "No. This account-level purchase aggregate is not a patient-level measure and does not estimate future treatment or repeat-visit revenue. It should not be described as patient lifetime value.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-patient-lifetime-value",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. Is healthcare AOV the same as patient lifetime value? No. This account-level purchase aggregate is not a patient-level measure and does not estimate future treatment or repeat-visit revenue. It should not be described as patient lifetime value. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-patient-lifetime-value",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-clinics-and-wellness",
      "question": "Does this benchmark give separate figures for clinics and wellness products?",
      "text": "The page reports one Healthcare & Wellness aggregate across the industry root and its subcategories. The $27.15–$146.44 range is the middle 50% of account AOVs in that scope, not separate clinic and wellness-product benchmarks.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-clinics-and-wellness",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. Does this benchmark give separate figures for clinics and wellness products? The page reports one Healthcare & Wellness aggregate across the industry root and its subcategories. The $27.15–$146.44 range is the middle 50% of account AOVs in that scope, not separate clinic and wellness-product benchmarks. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-clinics-and-wellness",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Healthcare & Wellness?",
      "text": "The median account AOV for Healthcare & Wellness is $62.34 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-median-aov",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. What is the average order value benchmark for Healthcare & Wellness? The median account AOV for Healthcare & Wellness is $62.34 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Healthcare & Wellness?",
      "text": "The middle 50% of account AOVs runs from $27.15 to $146.44 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-range",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. What is the typical AOV range in Healthcare & Wellness? The middle 50% of account AOVs runs from $27.15 to $146.44 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $27.15 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. What is the lower-quartile AOV? The 25th-percentile account AOV is $27.15 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $146.44 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. What is the upper-quartile AOV? The 75th-percentile account AOV is $146.44 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Healthcare & Wellness classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. Which industry or subcategory does this benchmark cover? This benchmark covers Healthcare & Wellness classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/healthcare-wellness#brands Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/healthcare-wellness#method Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-download-research",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/healthcare-wellness#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness#answer-cite-research",
      "citation": "Madgicx Research & Labs. Healthcare & Wellness. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/healthcare-wellness#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness#reuse"
    }
  ]
}