# Primary Care Clinics — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:08:49.542863+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a primary-care membership include every scheduled visit? One Medical describes a membership-based practice and separately bills scheduled office and video visits to the patient or insurance, with applicable cost sharing. A membership ad should clarify that distinction. Recurring membership payments, visit bookings and visit charges are different measures; this edition does not publish a primary-care AOV benchmark. [Source](https://www.onemedical.com/membership/) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cht-primary-care-clinics-1) Citation: Madgicx Research & Labs. Primary Care Clinics. Does a primary-care membership include every scheduled visit? One Medical describes a membership-based practice and separately bills scheduled office and video visits to the patient or insurance, with applicable cost sharing. A membership ad should clarify that distinction. Recurring membership payments, visit bookings and visit charges are different measures; this edition does not publish a primary-care AOV benchmark. Source: https://www.onemedical.com/membership/ Answer: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cht-primary-care-clinics-1 ### What should a local clinic's first booking step clarify? The official indexed MinuteClinic page shows service selection, location entry and an in-person visit route. Direct retrieval was blocked, so the current flow remains unverified. These observed fields support a service-and-location landing-page brief; they do not prove available slots or an appointment completed by a visitor. [Source](https://www.cvs.com/minuteclinic/clinic-visit) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cht-primary-care-clinics-2) Citation: Madgicx Research & Labs. Primary Care Clinics. What should a local clinic's first booking step clarify? The official indexed MinuteClinic page shows service selection, location entry and an in-person visit route. Direct retrieval was blocked, so the current flow remains unverified. These observed fields support a service-and-location landing-page brief; they do not prove available slots or an appointment completed by a visitor. Source: https://www.cvs.com/minuteclinic/clinic-visit Answer: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cht-primary-care-clinics-2 ### Does a virtual primary-care visit complete ordered lab work? PlushCare says a clinician may order lab work and that the patient then visits a laboratory location for testing. That is a separate service step, without any guaranteed order or outcome. Keep consultation bookings and lab collection activity distinct in reporting; neither establishes a completed collection or payment. [Source](https://plushcare.com/lab-test) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cht-primary-care-clinics-3) Citation: Madgicx Research & Labs. Primary Care Clinics. Does a virtual primary-care visit complete ordered lab work? PlushCare says a clinician may order lab work and that the patient then visits a laboratory location for testing. That is a separate service step, without any guaranteed order or outcome. Keep consultation bookings and lab collection activity distinct in reporting; neither establishes a completed collection or payment. Source: https://plushcare.com/lab-test Answer: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cht-primary-care-clinics-3 ### How should online primary care describe its service boundary? PlushCare describes virtual primary-care appointments and notes that a clinician may refer a patient for in-person specialist care after evaluation. Present the virtual consultation as the advertised format, without implying every need is resolved online. Appointment interest and completion are different events; no clinical outcome or account AOV is established by this description. [Source](https://plushcare.com/primary-care) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cht-primary-care-clinics-4) Citation: Madgicx Research & Labs. Primary Care Clinics. How should online primary care describe its service boundary? PlushCare describes virtual primary-care appointments and notes that a clinician may refer a patient for in-person specialist care after evaluation. Present the virtual consultation as the advertised format, without implying every need is resolved online. Appointment interest and completion are different events; no clinical outcome or account AOV is established by this description. Source: https://plushcare.com/primary-care Answer: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cht-primary-care-clinics-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-benchmark-status) Citation: Madgicx Research & Labs. Primary Care Clinics. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#reuse) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-download-research) Citation: Madgicx Research & Labs. Primary Care Clinics. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#reuse) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cite-research) Citation: Madgicx Research & Labs. Primary Care Clinics. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness/primary-care-clinics#answer-cite-research