No publishable AOV benchmark
Explore category insights and their sources below.
News & Information Media401 / 552
Madgicx Research & Labs
Print Newspapers Publications
Keep delivery and digital access distinct.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within News & Information Media
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
What should a print-subscription campaign clarify about bundled digital access?
The Washington Post's US-publisher help says linking an existing home-delivery subscription to an online account provides unlimited digital access. Explain the activation route when advertising that bundle. A digital account connection does not establish that the campaign sold a new print subscription.
Why should a print-publication campaign identify existing subscriber journeys?
The Washington Post's US-publisher help requires a home-delivery Subscription ID when an account is not already linked. Qualify whether the destination activates an existing subscription or accepts a new order. Supplying an existing account identifier is not evidence of a newly purchased delivery subscription.
Does a newspaper vacation hold establish subscription cancellation or a refund?
The Washington Post's US-publisher help says temporarily suspending delivery does not credit or extend the subscription, while digital access continues. Keep delivery holds separate from cancellations and refunds in campaign retention reporting. A stopped physical delivery is not enough to classify the subscription outcome.
Can a print-subscription campaign count online account management as a fresh sale?
The Washington Post's US-publisher help lists bill payment, vacation stops and carrier tips as management actions after account linking. Distinguish servicing an existing delivery account from a confirmed subscription order. An account-management visit does not by itself establish new acquisition revenue.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.