Triple Whale vs Whatagraph: Store Analytics and AI or Blended Data Reports
Triple Whale fits ecommerce brands that want store, ad and email data in one dashboard. Whatagraph fits teams that blend data from many sources into fewer, larger reports.
Choose Triple Whale if you want store, ad and email data in one dashboard with an AI chat on top. Choose Whatagraph if you want to blend many data sources and give unlimited users access, with a higher starting budget. If you also need ready-made and AI audiences, Madgicx does that, from $45 a month.
See how we reached this recommendation| Triple Whale | Whatagraph | |
|---|---|---|
| How you pay | A free plan, then paid plans priced by your store's annual revenue on 12-month subscriptions. Enterprise is quoted. | Per connected data account: each costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. |
| Free plan or trial |
A free plan for up to 10 users, with 12 months of data and limited AI use.
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Its pricing page offers a demo and describes no free trial or free plan.
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| Data sources |
Brings store, ad and email data into one place, with its own attribution and tracking pixel.
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68 integrations by its own count, with advanced integrations on both plans and premium ones on Prime only.
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| White-label reports |
We saw no white-label client reports on its pages. It is built for brands reading their own data.
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Custom branding is in both plans. A custom report domain is not in Max and is an add-on for Prime.
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| Scheduled report sending |
Scheduled reports and summaries, plus alerts on thresholds you set, on the Automate and Enterprise plans.
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Automated emails with PDF reports on both plans.
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| Dashboards and templates |
Dashboards, an SQL editor and segments, and a creative table with metrics for each ad.
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Reports and dashboards, with blends and data groups on Max, and unlimited users.
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| AI features |
An AI chat in the app and in Slack that answers questions and builds dashboards. Paid plans add AI specialists such as a media buyer and a creative director, drawing on a monthly usage allowance.
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Whatagraph IQ and IQ Agents on both plans, with usage tiers (Base, Mid, Heavy). IQ+ with custom prompts is Prime only.
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| Changes to your ads from the tool |
On Automate and Enterprise its AI can change budgets and pause ads on connected platforms. It can publish a creative to Meta, Google or TikTok. We found no campaign creation.
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Not confirmed: whether its agents can change your ads. Its pricing page lists agent features for video and motion ads and AI visibility, and we did not find ad changes described. |
| G2 rating | 4.5 from 482 reviews | 4.5 from 284 reviews |
Where they differ
How the price grows
Triple Whale: The price is set by your store's annual revenue, so it grows as the store grows. Paid plans are 12-month subscriptions, billed monthly or annually with two months free. Whatagraph: Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold.
Who each is built for
Triple Whale: Ecommerce brands that want their store, ad and email numbers in one place. Its pages are written for brand teams and in-house analysts. Whatagraph: Agencies and marketing teams that report across many sources. Its plans start at a higher commitment than per-client tools.
What each one is built to do
Triple Whale: It starts from store data and puts an AI chat on top. Settings decide whether its AI waits for your approval or acts within thresholds you set. Whatagraph: You connect data accounts, build reports and dashboards, and blend or group sources into one view. AI agents sit on top, with usage tiers that decide which features you can use.
What reviewers say
Triple Whale: 4 of the 10 recent G2 reviews we read name price growing with revenue as the main complaint, and 5 of 10 praise easy setup. Whatagraph: G2 lists 4.5 from 284 reviews. In the 20 recent reviews we read, 5 mention data source coverage and 3 mention slow loading.
Price
| Example | Triple Whale | Whatagraph |
|---|---|---|
| Entry level | Free: $0 for up to 10 users, with 12 months of data and limited AI use | Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account) |
| Mid level | Foundation and Automate: priced by your store's annual revenue, 12-month subscriptions | Max with extra credits: bought until you reach the next plan threshold |
| Larger or custom | Enterprise: quoted, with advanced measurement across several brands | Prime: custom, billed annually, with a custom credit count and IQ+ |
Our verdict
Choose Triple Whale if
- You get a free plan for up to 10 users to try the dashboards.
- You get custom dashboards and an SQL editor for an in-house analyst.
- You get store, ad and email data in one dashboard.
Choose Whatagraph if
- You get unlimited users building and viewing reports.
- You get white-label branding on both plans.
- You get scheduled PDF emails on every plan.
Neither fits when
You need to change your ads, not only report on them. We found no audience builder on Triple Whale's pages. Madgicx has ready-made and AI audiences. Madgicx has ready-made and custom automation rules. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (triplewhale.com and whatagraph.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Triple Whale's pricing page could not be re-read on 5 November, so its facts come from our 4 November checks. Whatagraph publishes prices in euros, so we show them as published.
Frequently asked questions
How much do Triple Whale and Whatagraph cost?
Triple Whale is free plan, paid plans priced by store revenue. Whatagraph is from EUR 699 a month. Triple Whale entry level: Free: $0 for up to 10 users, with 12 months of data and limited AI use Whatagraph entry level: Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account)
Does Triple Whale have a free trial?
A free plan for up to 10 users, with 12 months of data and limited AI use.
Does Whatagraph have a free trial?
Its pricing page offers a demo and describes no free trial or free plan.
Is Triple Whale only for ecommerce stores?
Its pages are written for ecommerce brands: it connects store, ad and email data and prices plans by store revenue.
Can Whatagraph blend data from different sources?
Yes. Blends and data groups are on its Max plan.
Sources
- Triple Whale pricing, reviewed 4 November 2026
- Triple Whale help center: Moby usage, reviewed 4 November 2026
- Triple Whale help center: Moby specialists, reviewed 15 October 2026
- Triple Whale help center: Moby automations, reviewed 15 October 2026
- Triple Whale on G2, reviewed 15 October 2026
- Whatagraph pricing, reviewed 5 November 2026
- Whatagraph integrations, reviewed 20 October 2026
- Whatagraph white-label dashboards, reviewed 15 October 2026
- Whatagraph on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
