AgencyAnalytics vs Databox: Client Reporting per Client or Analytics and AI Reporting
AgencyAnalytics fits agencies with many clients that want a branded client portal and a price per client. Databox fits teams and agencies that want dashboards across 130+ tools with an AI analyst on top.
Choose AgencyAnalytics if you want cost to follow your client count and a white-label portal on every plan. Choose Databox if you want a free plan to start, dashboards across many tools and an AI analyst for questions. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| AgencyAnalytics | Databox | |
|---|---|---|
| How you pay | Per client: $20 per client a month, billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. | A free plan, then paid plans from $71 a month billed annually, with an Agency plan from $79 a month. |
| Free plan or trial |
14-day free trial, no credit card needed.
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Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
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| Data sources |
90+ marketing integrations on its pricing page, with unlimited data sources, reports and dashboards per client.
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Its home page says it connects 130+ tools, spreadsheets, databases and APIs. Each plan caps the number of data sources.
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| White-label reports |
A white-labeled client portal with your logo, colors, custom domain and custom email, included with every client.
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Its pricing page sells white label as an add-on at $80 a month that swaps in your logo, colors and domain.
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| Scheduled report sending |
Automated client reporting and report scheduling on every plan.
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Its pricing page lists scheduled snapshots, weekly updates and alerts on the Team plans and up, not on Free or Analyst.
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| Dashboards and templates |
Dashboards and reports for each client, plus goals, benchmarks and forecasting.
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Its pages show dashboard templates and a metric library it describes as thousands of ready-made metrics. The Free plan gives 1 dashboard.
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| AI features |
AgencyAI insights and analysis, Ask AI, AI Summary and Metric Insights, plus MCP access for ChatGPT and Claude.
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Its pages describe Genie, an AI analyst you ask in plain language, plus summaries, an MCP server and routines on higher plans.
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| Changes to your ads from the tool |
We saw no way to change a client's ads from the tool on its pages. It reports, alerts and detects anomalies.
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Not confirmed: its pages list agents as coming soon, and we saw no description of changing campaigns or budgets in an ad account. |
| G2 rating | 4.7 from 463 reviews | 4.4 from 194 reviews |
Where they differ
How the price grows
AgencyAnalytics: Cost grows with every client you add: $20 per client a month billed annually. Add-ons such as Rank Tracker and AI Tracker are billed separately. Databox: Price rises with plan tier, users and the number of data sources. Add-ons such as white label ($80 a month) and AI credit top-ups ($200 a month) cost extra. Its pricing page and FAQ show different figures for some plans.
Who each is built for
AgencyAnalytics: Marketing agencies that report to many clients. Its client portal, branding and SEO tools are written for agency work. Databox: Databox is aimed at agencies, growing businesses and AI consultants. Its Agency plan adds unlimited users and cross-account reporting.
What each one is built to do
AgencyAnalytics: Each client gets a branded portal of dashboards and scheduled reports. Staff accounts, data sources and reports are unlimited. Databox: Databox connects your tools into dashboards and reports, then lets an AI analyst called Genie answer questions about the data. Higher plans add routines and connectors for AI tools.
What reviewers say
AgencyAnalytics: In the 20 recent G2 reviews we read, 5 mention integration gaps or sync problems, 4 mention limits on customising dashboards and 2 ask for blending of data sources. Databox: G2 lists 4.4 from 194 reviews.
Price
| Example | AgencyAnalytics | Databox |
|---|---|---|
| Entry level | Core: $20 per client a month, billed annually (about $100 a month for 5 clients) | Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. |
| Mid level | Ten clients: about $200 a month, billed annually | Team Core: $199 a month billed annually, 3 users, 10 sources. Team Scale: $319 a month, 10 users, 30 sources. Agency: from $79 a month, unlimited users, 20 sources. |
| Larger or custom | Volume: 25 or more clients, priced by sales | Custom: sold through sales, with setup audits and AI stack design. |
Our verdict
Choose AgencyAnalytics if
- You get rank tracking as an add-on for SEO reporting.
- You get a price that follows your client count, from $20 per client a month.
- You get a custom domain and branded client portal with every client.
Choose Databox if
- You can reach your data from AI tools through its MCP server on paid plans.
- You can start on a free plan with 3 data sources and 1 dashboard before paying.
- You can connect 130+ tools, spreadsheets, databases and APIs in one place.
Neither fits when
You need to change your ads, not only report on them. AgencyAnalytics's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (agencyanalytics.com and databox.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Databox's pricing page and its FAQ list different prices for some plans, so we show the pricing cards.
Frequently asked questions
How much do AgencyAnalytics and Databox cost?
AgencyAnalytics is from $20 per client a month. Databox is free, paid from $71 a month. AgencyAnalytics entry level: Core: $20 per client a month, billed annually (about $100 a month for 5 clients) Databox entry level: Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources.
Does AgencyAnalytics have a free trial?
14-day free trial, no credit card needed.
Does Databox have a free trial?
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
Does AgencyAnalytics offer white-label reports?
Yes. Every client includes a white-labeled portal with your logo, colors, custom domain and custom email.
Is Databox free?
It has a free plan with 1 user, 3 data sources and 1 dashboard. Paid plans start at $71 a month billed annually, per its pricing page.
Sources
- AgencyAnalytics pricing, reviewed 5 November 2026
- AgencyAnalytics white label, reviewed 15 October 2026
- AgencyAnalytics on G2, reviewed 20 October 2026
- Databox on G2, reviewed 5 November 2026
- Databox pricing, reviewed 5 November 2026
- Databox home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
