Whatagraph Review 2026: Pricing, Strengths and Limitations

What is Whatagraph and how much does it cost?

Here is what Whatagraph (whatagraph.com) does: You connect data accounts, build reports and dashboards, and blend or group sources into one view. AI agents sit on top, with usage tiers that decide which features you can use.

Job	What Whatagraph offers
Data sources	68 integrations by its own count, with advanced integrations on both plans and premium ones on Prime only.
White-label reports	Custom branding is in both plans. A custom report domain is not in Max and is an add-on for Prime.
Scheduled report sending	Automated emails with PDF reports on both plans.
Dashboards and templates	Reports and dashboards, with blends and data groups on Max, and unlimited users.
AI features	Whatagraph IQ and IQ Agents on both plans, with usage tiers (Base, Mid, Heavy). IQ+ with custom prompts is Prime only.
Changes to your ads from the tool	Not confirmed: whether its agents can change your ads. Its pricing page lists agent features for video and motion ads and AI visibility, and we did not find ad changes described.

Level	What you get
Entry level	Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account)
Mid level	Max with extra credits: bought until you reach the next plan threshold
Larger or custom	Prime: custom, billed annually, with a custom credit count and IQ+

Per connected data account: each costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold. Its pricing page offers a demo and describes no free trial or free plan.

What are Whatagraph's strengths and limitations?

Strengths

You get blends and data groups that combine many sources into one report.
You get unlimited users building and viewing reports.
You get white-label branding on both plans.
You get scheduled PDF emails on every plan.

Limitations

Custom branding is in both plans. A custom report domain is not in Max and is an add-on for Prime.
Whatagraph's pricing page offers a demo and describes no free trial or free plan.
Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold.
G2 lists 4.5 from 284 reviews. In the 20 recent reviews we read, 5 mention data source coverage and 3 mention slow loading.

Who should use Whatagraph?

Whatagraph fits if you want

Agencies and marketing teams that report across many sources. Its plans start at a higher commitment than per-client tools.
You connect data accounts, build reports and dashboards, and blend or group sources into one view.
Pricing: from EUR 699 a month.

Best for: teams that blend data from many sources into fewer, larger reports.

Choose Madgicx instead if you want

Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you.
Madgicx has ready-made and custom automation rules.
Madgicx analyzes which creatives and lines of copy bring results on your live ads.
Seats and ad generations are unlimited in every plan, from $45 a month.

Whatagraph vs Madgicx in brief

	Whatagraph	Madgicx
AI recommendations for live ads	Not confirmed: whether its agents can change your ads. Its pricing page lists agent features for video and motion ads and AI visibility, and we did not find ad changes described.	A list of next steps you approve or dismiss
Free plan or trial	Its pricing page offers a demo and describes no free trial or free plan.	A 7-day free trial
Price	From EUR 699 a month	From $45 a month, with unlimited seats and generations

Our verdict: for Meta advertisers, choose Madgicx

Whatagraph fits teams that blend data from many sources into fewer, larger reports. If you run your own Meta ads, Madgicx does more with them. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.

Try Madgicx free for 7 days See pricing

How we review: methodology

How many data sources each connects and how reports are built.
Whether reports can be white-labeled and sent on a schedule.
What the price buys and how it grows with clients or data.
What recent G2 reviewers praise and complain about.

Published by Madgicx, which competes with Whatagraph. We use its pricing and product pages (whatagraph.com) and the most recent G2 information we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Whatagraph publishes prices in euros, so we show them as published.

Frequently asked questions

How much does Whatagraph cost?

Per connected data account: each costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold.

Does Whatagraph have a free trial?

Its pricing page offers a demo and describes no free trial or free plan.

Can Whatagraph blend data from different sources?

Yes. Blends and data groups are on its Max plan.

Whatagraph vs Madgicx: which should you pick?

If you run your own Meta ads, pick Madgicx. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.

Sources

Whatagraph pricing, reviewed 5 November 2026
Whatagraph integrations, reviewed 20 October 2026
Whatagraph white-label dashboards, reviewed 15 October 2026
Whatagraph on G2, reviewed 15 October 2026
Madgicx pricing, reviewed 5 November 2026