Swydo vs Whatagraph: Agency Reporting or Blended Data Reports
Swydo fits agencies that send white-labeled reports to many clients. Whatagraph fits teams that blend data from many sources into fewer, larger reports.
Choose Swydo if you want one flat plan with white-label reports and unlimited clients, and pay by the data source. Choose Whatagraph if you want to blend many data sources and give unlimited users access, with a higher starting budget. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Swydo | Whatagraph | |
|---|---|---|
| How you pay | One plan with every feature, from $69 a month, with a 14-day free trial. | Per connected data account: each costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. |
| Free plan or trial |
Its pricing page offers a 14-day free trial with no credit card needed.
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Its pricing page offers a demo and describes no free trial or free plan.
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| Data sources |
Its home page lists 38+ integrations, including Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics 4.
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68 integrations by its own count, with advanced integrations on both plans and premium ones on Prime only.
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| White-label reports |
Its pricing page lists full white-labeling, branded PDF exports, custom domain hosting and custom email templates.
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Custom branding is in both plans. A custom report domain is not in Max and is an add-on for Prime.
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| Scheduled report sending |
Its pricing page says automated report sending has no limit, with a Scheduled Overview dashboard to manage it.
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Automated emails with PDF reports on both plans.
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| Dashboards and templates |
Its pages show pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan.
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Reports and dashboards, with blends and data groups on Max, and unlimited users.
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| AI features |
Its pricing page lists an AI report builder, AI report summaries and a connector that lets you query client data from Claude or ChatGPT.
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Whatagraph IQ and IQ Agents on both plans, with usage tiers (Base, Mid, Heavy). IQ+ with custom prompts is Prime only.
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| Changes to your ads from the tool |
We saw no way to change campaigns, budgets or bids on its pages: everything it describes is reporting, alerts and data-connection checks.
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Not confirmed: whether its agents can change your ads. Its pricing page lists agent features for video and motion ads and AI visibility, and we did not find ad changes described. |
| G2 rating | 4.6 from 117 reviews | 4.5 from 284 reviews |
Where they differ
How the price grows
Swydo: The base price includes 10 data sources, and each extra connected account adds a fee. Ten clients on two ad platforms is 20 data sources. Whatagraph: Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold.
Who each is built for
Swydo: Swydo positions itself as an automated reporting and monitoring tool for online agencies. Its site also has pages for franchisors, brands and enterprises. Whatagraph: Agencies and marketing teams that report across many sources. Its plans start at a higher commitment than per-client tools.
What each one is built to do
Swydo: Swydo pulls data from connected accounts into templates and sends branded reports on a schedule. It also sends performance alerts by email or Slack. Whatagraph: You connect data accounts, build reports and dashboards, and blend or group sources into one view. AI agents sit on top, with usage tiers that decide which features you can use.
What reviewers say
Swydo: G2 lists 4.6 from 117 reviews. Whatagraph: G2 lists 4.5 from 284 reviews. In the 20 recent reviews we read, 5 mention data source coverage and 3 mention slow loading.
Price
| Example | Swydo | Whatagraph |
|---|---|---|
| Entry level | Base plan: $69 a month, with 10 data sources, unlimited clients and users. | Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account) |
| Mid level | Extra data sources: $4.50 each from the 11th to the 100th, then $3.00 each up to 500. | Max with extra credits: bought until you reach the next plan threshold |
| Larger or custom | Large accounts: $2.00 per source from 501, and a custom quote above 1,000 sources. | Prime: custom, billed annually, with a custom credit count and IQ+ |
Our verdict
Choose Swydo if
- You can ask questions about client data from Claude or ChatGPT through its connector.
- You get one plan with every feature, so there are no tiers to compare.
- You can add unlimited clients and users, and pay only for the connected data sources.
Choose Whatagraph if
- You get scheduled PDF emails on every plan.
- You get blends and data groups that combine many sources into one report.
- You get unlimited users building and viewing reports.
Neither fits when
You need to change your ads, not only report on them. Swydo's pages describe no way to change campaigns or ad settings from the tool. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx sends alerts when something changes in your ad account. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (swydo.com and whatagraph.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Swydo's pricing and feature pages were read on 5 November 2026. Whatagraph publishes prices in euros, so we show them as published.
Frequently asked questions
How much do Swydo and Whatagraph cost?
Swydo is from $69 a month. Whatagraph is from EUR 699 a month. Swydo entry level: Base plan: $69 a month, with 10 data sources, unlimited clients and users. Whatagraph entry level: Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account)
Does Swydo have a free trial?
Its pricing page offers a 14-day free trial with no credit card needed.
Does Whatagraph have a free trial?
Its pricing page offers a demo and describes no free trial or free plan.
How does Swydo charge for extra clients?
Swydo charges per connected data source, not per client. The $69 base includes 10 sources, then each extra source is $4.50 up to 100, as its pricing page shows.
Can Whatagraph blend data from different sources?
Yes. Blends and data groups are on its Max plan.
Sources
- Swydo on G2, reviewed 5 November 2026
- Swydo pricing, reviewed 5 November 2026
- Swydo home page, reviewed 5 November 2026
- Whatagraph pricing, reviewed 5 November 2026
- Whatagraph integrations, reviewed 20 October 2026
- Whatagraph white-label dashboards, reviewed 15 October 2026
- Whatagraph on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
