Reporting Ninja vs Triple Whale: Low-Cost Agency Reports or Store Analytics and AI
Reporting Ninja fits agencies, freelancers and in-house teams that want white-label reports at a low price. Triple Whale fits ecommerce brands that want store, ad and email data in one dashboard.
Choose Reporting Ninja if you want white-label reports and every feature included on even the smallest plan. Choose Triple Whale if you want store, ad and email data in one dashboard with an AI chat on top. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Reporting Ninja | Triple Whale | |
|---|---|---|
| How you pay | Plans from $25 a month, or $20 a month billed annually, with every feature on every plan. | A free plan, then paid plans priced by your store's annual revenue on 12-month subscriptions. Enterprise is quoted. |
| Free plan or trial |
Its pricing page offers a 15-day free trial with full functionality and no payment details.
|
A free plan for up to 10 users, with 12 months of data and limited AI use.
|
| Data sources |
Its pages list all integrations without a total, including Google Ads, Meta, LinkedIn, TikTok, Shopify and HubSpot. Each plan caps accounts per type.
|
Brings store, ad and email data into one place, with its own attribution and tracking pixel.
|
| White-label reports |
Its pricing page says white label and brand templates are on every plan, with a client portal.
|
We saw no white-label client reports on its pages. It is built for brands reading their own data.
|
| Scheduled report sending |
Its pricing page includes scheduled reports on every plan, sent by email or downloaded as PDFs.
|
Scheduled reports and summaries, plus alerts on thresholds you set, on the Automate and Enterprise plans.
|
| Dashboards and templates |
Its home page shows a catalog of ready-made reports, a drag-and-drop editor and Looker Studio and Google Sheets templates.
|
Dashboards, an SQL editor and segments, and a creative table with metrics for each ad.
|
| AI features |
Its pricing page lists an AI Builder, AI Widget, AI Summary and alert explanations on every plan, plus a Claude and ChatGPT connector.
|
An AI chat in the app and in Slack that answers questions and builds dashboards. Paid plans add AI specialists such as a media buyer and a creative director, drawing on a monthly usage allowance.
|
| Changes to your ads from the tool |
We saw no way to change campaigns or ad settings on its pages: it describes figures pulled from each platform's API for reporting.
|
On Automate and Enterprise its AI can change budgets and pause ads on connected platforms. It can publish a creative to Meta, Google or TikTok. We found no campaign creation.
|
| G2 rating | 5.0 from 2 reviews | 4.5 from 482 reviews |
Where they differ
How the price grows
Reporting Ninja: Every plan has the same features and unlimited users. Price grows with the number of reports and accounts per integration type. Quarterly billing saves 10% and annual billing saves 20%. Triple Whale: The price is set by your store's annual revenue, so it grows as the store grows. Paid plans are 12-month subscriptions, billed monthly or annually with two months free.
Who each is built for
Reporting Ninja: Reporting Ninja serves marketing agencies, freelancers and consultants, and in-house marketing teams. Triple Whale: Ecommerce brands that want their store, ad and email numbers in one place. Its pages are written for brand teams and in-house analysts.
What each one is built to do
Reporting Ninja: Reporting Ninja builds branded reports from a catalog of ready-made templates and a drag-and-drop editor. It sends them as scheduled PDFs, share links or through a client portal. Triple Whale: It starts from store data and puts an AI chat on top. Settings decide whether its AI waits for your approval or acts within thresholds you set.
What reviewers say
Reporting Ninja: G2 lists 5.0 from 2 reviews, too few to show a pattern. Triple Whale: 4 of the 10 recent G2 reviews we read name price growing with revenue as the main complaint, and 5 of 10 praise easy setup.
Price
| Example | Reporting Ninja | Triple Whale |
|---|---|---|
| Entry level | Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. | Free: $0 for up to 10 users, with 12 months of data and limited AI use |
| Mid level | Small: $50 ($40 annual), 30 reports. Medium: $88 ($70 annual), 70 reports. Large: $150 ($120 annual), 150 reports. | Foundation and Automate: priced by your store's annual revenue, 12-month subscriptions |
| Larger or custom | Custom: contact sales for higher report and account limits. | Enterprise: quoted, with advanced measurement across several brands |
Our verdict
Choose Reporting Ninja if
- You can add unlimited users on every plan.
- You can pay monthly, quarterly or annually, with no contracts or cancellation fees.
- You can share reports through a client portal as well as scheduled PDFs.
Choose Triple Whale if
- You get an AI chat that answers questions about your data in the app and in Slack.
- You get a free plan for up to 10 users to try the dashboards.
- You get custom dashboards and an SQL editor for an in-house analyst.
Neither fits when
You need to change your ads, not only report on them. Reporting Ninja's pages describe no way to change campaigns or ad settings from the tool. We found no audience builder on Triple Whale's pages. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx has ready-made and AI audiences. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (reportingninja.com and triplewhale.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Reporting Ninja has very few G2 reviews. Triple Whale's pricing page could not be re-read on 5 November, so its facts come from our 4 November checks.
Frequently asked questions
How much do Reporting Ninja and Triple Whale cost?
Reporting Ninja is from $20 a month. Triple Whale is free plan, paid plans priced by store revenue. Reporting Ninja entry level: Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. Triple Whale entry level: Free: $0 for up to 10 users, with 12 months of data and limited AI use
Does Reporting Ninja have a free trial?
Its pricing page offers a 15-day free trial with full functionality and no payment details.
Does Triple Whale have a free trial?
A free plan for up to 10 users, with 12 months of data and limited AI use.
Does Reporting Ninja limit features by plan?
No. Its pricing page says every plan includes every feature and integration; plans differ by the number of reports and accounts per type.
Is Triple Whale only for ecommerce stores?
Its pages are written for ecommerce brands: it connects store, ad and email data and prices plans by store revenue.
Sources
- Reporting Ninja on G2, reviewed 5 November 2026
- Reporting Ninja pricing, reviewed 5 November 2026
- Reporting Ninja home page, reviewed 5 November 2026
- Triple Whale pricing, reviewed 4 November 2026
- Triple Whale help center: Moby usage, reviewed 4 November 2026
- Triple Whale help center: Moby specialists, reviewed 15 October 2026
- Triple Whale help center: Moby automations, reviewed 15 October 2026
- Triple Whale on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
