AgencyAnalytics vs Coupler.io: Client Reporting per Client or Data Integration and Reporting
AgencyAnalytics fits agencies with many clients that want a branded client portal and a price per client. Coupler.io fits analysts and business teams that move data from 400+ sources into spreadsheets, BI tools and warehouses.
Choose AgencyAnalytics if you want cost to follow your client count and a white-label portal on every plan. Choose Coupler.io if you want a no-code way to send data from many sources to sheets, BI tools or AI chats. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| AgencyAnalytics | Coupler.io | |
|---|---|---|
| How you pay | Per client: $20 per client a month, billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. | Free plan, then Starter $32 a month ($24 billed annually), Active $132 ($99), Pro $259 ($199). Custom is flexible. |
| Free plan or trial |
14-day free trial, no credit card needed.
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Its pricing page offers a free plan with no end date, and 7 free days with full access.
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| Data sources |
90+ marketing integrations on its pricing page, with unlimited data sources, reports and dashboards per client.
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Its home page says 400+ sources, and its pricing page says all sources are available on every plan.
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| White-label reports |
A white-labeled client portal with your logo, colors, custom domain and custom email, included with every client.
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We saw no white-label reports on its home or pricing pages. Pro lists team and client workspaces.
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| Scheduled report sending |
Automated client reporting and report scheduling on every plan.
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Its pricing page shows data refresh by plan: manual on Free, daily on Starter and Active, hourly on Pro, every 15 minutes on Custom.
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| Dashboards and templates |
Dashboards and reports for each client, plus goals, benchmarks and forecasting.
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Its home page offers ready-made dashboards and templates, and its pricing page lists dashboard templates from Starter and advanced dashboards on Active.
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| AI features |
AgencyAI insights and analysis, Ask AI, AI Summary and Metric Insights, plus MCP access for ChatGPT and Claude.
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Its pages list an AI agent for plain-language questions, AI data analysis from Starter, and MCP servers for Google Ads and Meta Ads, among others.
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| Changes to your ads from the tool |
We saw no way to change a client's ads from the tool on its pages. It reports, alerts and detects anomalies.
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Not confirmed: its home page lists Google Ads and Meta Ads MCP servers and says "take action in real time", but does not say whether campaigns can be edited. |
| G2 rating | 4.7 from 463 reviews | 4.8 from 104 reviews |
Where they differ
How the price grows
AgencyAnalytics: Cost grows with every client you add: $20 per client a month billed annually. Add-ons such as Rank Tracker and AI Tracker are billed separately. Coupler.io: Price rises with the number of accounts, destinations, refresh speed and users. Extra accounts cost $5.99 or $4.49 each depending on the plan.
Who each is built for
AgencyAnalytics: Marketing agencies that report to many clients. Its client portal, branding and SEO tools are written for agency work. Coupler.io: Its home page names data analysts and business teams across finance, marketing, sales and leadership.
What each one is built to do
AgencyAnalytics: Each client gets a branded portal of dashboards and scheduled reports. Staff accounts, data sources and reports are unlimited. Coupler.io: It is a no-code data integration platform. It sends data from 400+ sources to Google Sheets, Excel, Power BI, Looker Studio and warehouses, and to AI tools.
What reviewers say
AgencyAnalytics: In the 20 recent G2 reviews we read, 5 mention integration gaps or sync problems, 4 mention limits on customising dashboards and 2 ask for blending of data sources. Coupler.io: G2 lists 4.8 from 104 reviews.
Price
| Example | AgencyAnalytics | Coupler.io |
|---|---|---|
| Entry level | Core: $20 per client a month, billed annually (about $100 a month for 5 clients) | Free: $0, with 1 account, 1 destination and 100 rows per run |
| Mid level | Ten clients: about $200 a month, billed annually | Starter: $32 a month, or $24 billed annually (3 accounts, daily refresh) |
| Larger or custom | Volume: 25 or more clients, priced by sales | Active: $132 a month, or $99 billed annually (15 accounts); Pro: $259, or $199 billed annually; Custom is flexible |
Our verdict
Choose AgencyAnalytics if
- You get unlimited staff accounts, data sources and reports.
- You get a 14-day free trial with no card.
- You get rank tracking as an add-on for SEO reporting.
Choose Coupler.io if
- You get 400+ sources, all available on every plan.
- You can send data to Google Sheets, Excel, Power BI, Looker Studio or a warehouse.
- You can refresh data hourly on Pro and ask questions in plain language through its AI agent.
Neither fits when
You need to change your ads, not only report on them. AgencyAnalytics's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (agencyanalytics.com and coupler.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Coupler.io's pricing page lists 1 data source on Free but also says all sources are available on every plan, so we quote the second.
Frequently asked questions
How much do AgencyAnalytics and Coupler.io cost?
AgencyAnalytics is from $20 per client a month. Coupler.io is free, paid from $24 a month. AgencyAnalytics entry level: Core: $20 per client a month, billed annually (about $100 a month for 5 clients) Coupler.io entry level: Free: $0, with 1 account, 1 destination and 100 rows per run
Does AgencyAnalytics have a free trial?
14-day free trial, no credit card needed.
Does Coupler.io have a free trial?
Its pricing page offers a free plan with no end date, and 7 free days with full access.
Does AgencyAnalytics offer white-label reports?
Yes. Every client includes a white-labeled portal with your logo, colors, custom domain and custom email.
Can Coupler.io change my ad campaigns?
Its home page lists Google Ads and Meta Ads MCP servers but does not say whether campaigns can be edited. What it describes most is moving data and reporting.
Sources
- AgencyAnalytics pricing, reviewed 5 November 2026
- AgencyAnalytics white label, reviewed 15 October 2026
- AgencyAnalytics on G2, reviewed 20 October 2026
- Coupler.io on G2, reviewed 5 November 2026
- Coupler.io pricing, reviewed 5 November 2026
- Coupler.io home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
