Meta ads glossary
Plain definitions of the terms you meet when running Meta ads. Each entry explains what the term means, how it shows up in Ads Manager and what to do about it.
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Ad fatigue
Ad fatigue is the drop in an ad's results when the same people see it too often.
Advertising automation
Advertising automation is the use of software to run ad tasks without doing each one by hand.
Agentic marketing
Agentic marketing is marketing in which AI agents take actions toward a goal, not just answer questions.
Attribution window
An attribution window is the time after an ad click, view or engagement in which a conversion can be credited to that ad.
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Marketing dashboard
A marketing dashboard is a single screen that shows your most important marketing metrics, updated automatically from ad platforms, analytics and your store.
Media buyer
A media buyer is the person who plans, buys and manages paid ad space for a brand.
Meta Pixel
The Meta Pixel, also known as the Facebook Pixel, is JavaScript code on your website that records what visitors do.
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