AgencyAnalytics vs DashThis: Client Reporting per Client or Dashboards and Scheduled Reports
AgencyAnalytics fits agencies with many clients that want a branded client portal and a price per client. DashThis fits agencies and marketing teams that want white-label dashboards sent by email on a schedule.
Choose AgencyAnalytics if you want cost to follow your client count and a white-label portal on every plan. Choose DashThis if you want white label, scheduled sending and unlimited users on every plan. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| AgencyAnalytics | DashThis | |
|---|---|---|
| How you pay | Per client: $20 per client a month, billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. | By dashboards and data sources: Individual $44 a month billed yearly ($54 billed monthly), up to Standard from $429 billed yearly. |
| Free plan or trial |
14-day free trial, no credit card needed.
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14-day free trial, with 10 dashboards free.
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| Data sources |
90+ marketing integrations on its pricing page, with unlimited data sources, reports and dashboards per client.
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30+ platforms on its home page, including Google Analytics 4, Google Ads, Meta, LinkedIn and TikTok, plus CSV import. Every plan includes all integrations.
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| White-label reports |
A white-labeled client portal with your logo, colors, custom domain and custom email, included with every client.
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DashThis branding is removed from all dashboards on every plan, with custom report URLs and color themes.
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| Scheduled report sending |
Automated client reporting and report scheduling on every plan.
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Automated emails with updated dashboards, on every plan.
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| Dashboards and templates |
Dashboards and reports for each client, plus goals, benchmarks and forecasting.
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Pre-built templates for SEO, social media, PPC and ecommerce, which you can customize and clone across clients.
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| AI features |
AgencyAI insights and analysis, Ask AI, AI Summary and Metric Insights, plus MCP access for ChatGPT and Claude.
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AI Insights on every plan (summary, opportunities, wins, issues). AI Insights PRO adds chat mode for $19 a month. A connector lets Claude or ChatGPT read your dashboards.
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| Changes to your ads from the tool |
We saw no way to change a client's ads from the tool on its pages. It reports, alerts and detects anomalies.
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We saw no way to change your ads from the tool. Its Claude and ChatGPT connector reads dashboards and does not modify them.
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| G2 rating | 4.7 from 463 reviews | 4.7 from 95 reviews |
Where they differ
How the price grows
AgencyAnalytics: Cost grows with every client you add: $20 per client a month billed annually. Add-ons such as Rank Tracker and AI Tracker are billed separately. DashThis: The price grows with the number of dashboards and data sources you need. Users are unlimited, and AI Insights PRO is an optional add-on.
Who each is built for
AgencyAnalytics: Marketing agencies that report to many clients. Its client portal, branding and SEO tools are written for agency work. DashThis: Marketing agencies, in-house teams, franchises and freelancers. Its templates and branding options are written for client reporting.
What each one is built to do
AgencyAnalytics: Each client gets a branded portal of dashboards and scheduled reports. Staff accounts, data sources and reports are unlimited. DashThis: You pick a template, connect your data sources and the dashboard fills in automatically. Dashboards are shared by link or emailed on a schedule.
What reviewers say
AgencyAnalytics: In the 20 recent G2 reviews we read, 5 mention integration gaps or sync problems, 4 mention limits on customising dashboards and 2 ask for blending of data sources. DashThis: G2 lists 4.7 from 95 reviews.
Price
| Example | AgencyAnalytics | DashThis |
|---|---|---|
| Entry level | Core: $20 per client a month, billed annually (about $100 a month for 5 clients) | Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources |
| Mid level | Ten clients: about $200 a month, billed annually | Business: $279 a month billed yearly ($324 billed monthly), 25 dashboards and 100 data sources |
| Larger or custom | Volume: 25 or more clients, priced by sales | Standard: from $429 a month billed yearly, 50 to 1,500+ dashboards on a slider |
Our verdict
Choose AgencyAnalytics if
- You get a price that follows your client count, from $20 per client a month.
- You get a custom domain and branded client portal with every client.
- You get unlimited staff accounts, data sources and reports.
Choose DashThis if
- You get a 14-day free trial with 10 dashboards.
- You get white label and scheduled email sending on every plan.
- You get unlimited users and access to all integrations on every plan.
Neither fits when
You need to change your ads, not only report on them. AgencyAnalytics's pages describe no way to create campaigns from a chat. DashThis's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (agencyanalytics.com and dashthis.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. DashThis was read on 5 November 2026.
Frequently asked questions
How much do AgencyAnalytics and DashThis cost?
AgencyAnalytics is from $20 per client a month. DashThis is from $44 a month, billed annually. AgencyAnalytics entry level: Core: $20 per client a month, billed annually (about $100 a month for 5 clients) DashThis entry level: Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources
Does AgencyAnalytics have a free trial?
14-day free trial, no credit card needed.
Does DashThis have a free trial?
14-day free trial, with 10 dashboards free.
Does AgencyAnalytics offer white-label reports?
Yes. Every client includes a white-labeled portal with your logo, colors, custom domain and custom email.
Does DashThis offer white-label dashboards?
Yes, on every plan. DashThis branding is removed from your dashboards.
Sources
- AgencyAnalytics pricing, reviewed 5 November 2026
- AgencyAnalytics white label, reviewed 15 October 2026
- AgencyAnalytics on G2, reviewed 20 October 2026
- DashThis on G2, reviewed 5 November 2026
- DashThis pricing, reviewed 5 November 2026
- DashThis home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
