AgencyAnalytics vs Supermetrics: Client Reporting per Client or Marketing Data Connectors
AgencyAnalytics fits agencies with many clients that want a branded client portal and a price per client. Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats.
Choose AgencyAnalytics if you want cost to follow your client count and a white-label portal on every plan. Choose Supermetrics if you want to pull marketing data into your own dashboards, sheets or warehouse. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| AgencyAnalytics | Supermetrics | |
|---|---|---|
| How you pay | Per client: $20 per client a month, billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. | Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. |
| Free plan or trial |
14-day free trial, no credit card needed.
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Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
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| Data sources |
90+ marketing integrations on its pricing page, with unlimited data sources, reports and dashboards per client.
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Its home page names ad platforms, analytics and CRM data, but states no total. Plans cap data sources: 2 on Starter, 7 on Growth.
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| White-label reports |
A white-labeled client portal with your logo, colors, custom domain and custom email, included with every client.
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We saw no white-label reports on its pricing or home pages.
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| Scheduled report sending |
Automated client reporting and report scheduling on every plan.
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Its home page says data in the reporting stack refreshes on a schedule.
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| Dashboards and templates |
Dashboards and reports for each client, plus goals, benchmarks and forecasting.
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Its home page sends data to Looker Studio and Google Sheets, and Supermetrics Studio builds dashboards from a description.
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| AI features |
AgencyAI insights and analysis, Ask AI, AI Summary and Metric Insights, plus MCP access for ChatGPT and Claude.
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Its pages list Claude, ChatGPT and Microsoft Copilot as destinations, an MCP server for your own agents, and AI Credits with Studio.
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| Changes to your ads from the tool |
We saw no way to change a client's ads from the tool on its pages. It reports, alerts and detects anomalies.
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Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
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| G2 rating | 4.7 from 463 reviews | 4.4 from 827 reviews |
Where they differ
How the price grows
AgencyAnalytics: Cost grows with every client you add: $20 per client a month billed annually. Add-ons such as Rank Tracker and AI Tracker are billed separately. Supermetrics: Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part.
Who each is built for
AgencyAnalytics: Marketing agencies that report to many clients. Its client portal, branding and SEO tools are written for agency work. Supermetrics: Its home page names marketing teams, data teams, agencies, SMBs and enterprises.
What each one is built to do
AgencyAnalytics: Each client gets a branded portal of dashboards and scheduled reports. Staff accounts, data sources and reports are unlimited. Supermetrics: It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats.
What reviewers say
AgencyAnalytics: In the 20 recent G2 reviews we read, 5 mention integration gaps or sync problems, 4 mention limits on customising dashboards and 2 ask for blending of data sources. Supermetrics: G2 lists 4.4 from 827 reviews.
Price
| Example | AgencyAnalytics | Supermetrics |
|---|---|---|
| Entry level | Core: $20 per client a month, billed annually (about $100 a month for 5 clients) | Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) |
| Mid level | Ten clients: about $200 a month, billed annually | Growth: EUR 199 a month, or EUR 159 billed yearly (7 data sources, 1 destination, 2 users) |
| Larger or custom | Volume: 25 or more clients, priced by sales | Enterprise: custom quote, sold through a demo |
Our verdict
Choose AgencyAnalytics if
- You get a price that follows your client count, from $20 per client a month.
- You get a custom domain and branded client portal with every client.
- You get unlimited staff accounts, data sources and reports.
Choose Supermetrics if
- You get a fixed monthly price, with add-ons for more sources, users and destinations.
- You can connect Claude, ChatGPT or your own agents to the same data through its MCP server.
- You get a 14-day free trial with no payment details.
Neither fits when
You need to change your ads, not only report on them. AgencyAnalytics's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (agencyanalytics.com and supermetrics.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Supermetrics publishes prices in euros, shown as published.
Frequently asked questions
How much do AgencyAnalytics and Supermetrics cost?
AgencyAnalytics is from $20 per client a month. Supermetrics is from EUR 49 a month. AgencyAnalytics entry level: Core: $20 per client a month, billed annually (about $100 a month for 5 clients) Supermetrics entry level: Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user)
Does AgencyAnalytics have a free trial?
14-day free trial, no credit card needed.
Does Supermetrics have a free trial?
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
Does AgencyAnalytics offer white-label reports?
Yes. Every client includes a white-labeled portal with your logo, colors, custom domain and custom email.
Can Supermetrics change my ads?
Its home page says you can launch a campaign or change a live one from a chat or dashboard. It is mainly a data connector, so check what it covers for your ad platform.
Sources
- AgencyAnalytics pricing, reviewed 5 November 2026
- AgencyAnalytics white label, reviewed 15 October 2026
- AgencyAnalytics on G2, reviewed 20 October 2026
- Supermetrics on G2, reviewed 5 November 2026
- Supermetrics pricing, reviewed 5 November 2026
- Supermetrics home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
