Swydo vs Triple Whale: Agency Reporting or Store Analytics and AI
Swydo fits agencies that send white-labeled reports to many clients. Triple Whale fits ecommerce brands that want store, ad and email data in one dashboard.
Choose Swydo if you want one flat plan with white-label reports and unlimited clients, and pay by the data source. Choose Triple Whale if you want store, ad and email data in one dashboard with an AI chat on top. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Swydo | Triple Whale | |
|---|---|---|
| How you pay | One plan with every feature, from $69 a month, with a 14-day free trial. | A free plan, then paid plans priced by your store's annual revenue on 12-month subscriptions. Enterprise is quoted. |
| Free plan or trial |
Its pricing page offers a 14-day free trial with no credit card needed.
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A free plan for up to 10 users, with 12 months of data and limited AI use.
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| Data sources |
Its home page lists 38+ integrations, including Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics 4.
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Brings store, ad and email data into one place, with its own attribution and tracking pixel.
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| White-label reports |
Its pricing page lists full white-labeling, branded PDF exports, custom domain hosting and custom email templates.
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We saw no white-label client reports on its pages. It is built for brands reading their own data.
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| Scheduled report sending |
Its pricing page says automated report sending has no limit, with a Scheduled Overview dashboard to manage it.
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Scheduled reports and summaries, plus alerts on thresholds you set, on the Automate and Enterprise plans.
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| Dashboards and templates |
Its pages show pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan.
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Dashboards, an SQL editor and segments, and a creative table with metrics for each ad.
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| AI features |
Its pricing page lists an AI report builder, AI report summaries and a connector that lets you query client data from Claude or ChatGPT.
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An AI chat in the app and in Slack that answers questions and builds dashboards. Paid plans add AI specialists such as a media buyer and a creative director, drawing on a monthly usage allowance.
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| Changes to your ads from the tool |
We saw no way to change campaigns, budgets or bids on its pages: everything it describes is reporting, alerts and data-connection checks.
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On Automate and Enterprise its AI can change budgets and pause ads on connected platforms. It can publish a creative to Meta, Google or TikTok. We found no campaign creation.
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| G2 rating | 4.6 from 117 reviews | 4.5 from 482 reviews |
Where they differ
How the price grows
Swydo: The base price includes 10 data sources, and each extra connected account adds a fee. Ten clients on two ad platforms is 20 data sources. Triple Whale: The price is set by your store's annual revenue, so it grows as the store grows. Paid plans are 12-month subscriptions, billed monthly or annually with two months free.
Who each is built for
Swydo: Swydo positions itself as an automated reporting and monitoring tool for online agencies. Its site also has pages for franchisors, brands and enterprises. Triple Whale: Ecommerce brands that want their store, ad and email numbers in one place. Its pages are written for brand teams and in-house analysts.
What each one is built to do
Swydo: Swydo pulls data from connected accounts into templates and sends branded reports on a schedule. It also sends performance alerts by email or Slack. Triple Whale: It starts from store data and puts an AI chat on top. Settings decide whether its AI waits for your approval or acts within thresholds you set.
What reviewers say
Swydo: G2 lists 4.6 from 117 reviews. Triple Whale: 4 of the 10 recent G2 reviews we read name price growing with revenue as the main complaint, and 5 of 10 praise easy setup.
Price
| Example | Swydo | Triple Whale |
|---|---|---|
| Entry level | Base plan: $69 a month, with 10 data sources, unlimited clients and users. | Free: $0 for up to 10 users, with 12 months of data and limited AI use |
| Mid level | Extra data sources: $4.50 each from the 11th to the 100th, then $3.00 each up to 500. | Foundation and Automate: priced by your store's annual revenue, 12-month subscriptions |
| Larger or custom | Large accounts: $2.00 per source from 501, and a custom quote above 1,000 sources. | Enterprise: quoted, with advanced measurement across several brands |
Our verdict
Choose Swydo if
- You get one plan with every feature, so there are no tiers to compare.
- You can add unlimited clients and users, and pay only for the connected data sources.
- You can send white-labeled reports from your own domain on an automatic schedule.
Choose Triple Whale if
- You get custom dashboards and an SQL editor for an in-house analyst.
- You get store, ad and email data in one dashboard.
- You get an AI chat that answers questions about your data in the app and in Slack.
Neither fits when
You need to change your ads, not only report on them. Swydo's pages describe no way to change campaigns or ad settings from the tool. We found no audience builder on Triple Whale's pages. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx has ready-made and AI audiences. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (swydo.com and triplewhale.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Swydo's pricing and feature pages were read on 5 November 2026. Triple Whale's pricing page could not be re-read on 5 November, so its facts come from our 4 November checks.
Frequently asked questions
How much do Swydo and Triple Whale cost?
Swydo is from $69 a month. Triple Whale is free plan, paid plans priced by store revenue. Swydo entry level: Base plan: $69 a month, with 10 data sources, unlimited clients and users. Triple Whale entry level: Free: $0 for up to 10 users, with 12 months of data and limited AI use
Does Swydo have a free trial?
Its pricing page offers a 14-day free trial with no credit card needed.
Does Triple Whale have a free trial?
A free plan for up to 10 users, with 12 months of data and limited AI use.
How does Swydo charge for extra clients?
Swydo charges per connected data source, not per client. The $69 base includes 10 sources, then each extra source is $4.50 up to 100, as its pricing page shows.
Is Triple Whale only for ecommerce stores?
Its pages are written for ecommerce brands: it connects store, ad and email data and prices plans by store revenue.
Sources
- Swydo on G2, reviewed 5 November 2026
- Swydo pricing, reviewed 5 November 2026
- Swydo home page, reviewed 5 November 2026
- Triple Whale pricing, reviewed 4 November 2026
- Triple Whale help center: Moby usage, reviewed 4 November 2026
- Triple Whale help center: Moby specialists, reviewed 15 October 2026
- Triple Whale help center: Moby automations, reviewed 15 October 2026
- Triple Whale on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
