Supermetrics vs Whatagraph: Marketing Data Connectors or Blended Data Reports
Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats. Whatagraph fits teams that blend data from many sources into fewer, larger reports.
Choose Supermetrics if you want to pull marketing data into your own dashboards, sheets or warehouse. Choose Whatagraph if you want to blend many data sources and give unlimited users access, with a higher starting budget. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Supermetrics | Whatagraph | |
|---|---|---|
| How you pay | Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. | Per connected data account: each costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. |
| Free plan or trial |
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
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Its pricing page offers a demo and describes no free trial or free plan.
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| Data sources |
Its home page names ad platforms, analytics and CRM data, but states no total. Plans cap data sources: 2 on Starter, 7 on Growth.
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68 integrations by its own count, with advanced integrations on both plans and premium ones on Prime only.
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| White-label reports |
We saw no white-label reports on its pricing or home pages.
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Custom branding is in both plans. A custom report domain is not in Max and is an add-on for Prime.
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| Scheduled report sending |
Its home page says data in the reporting stack refreshes on a schedule.
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Automated emails with PDF reports on both plans.
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| Dashboards and templates |
Its home page sends data to Looker Studio and Google Sheets, and Supermetrics Studio builds dashboards from a description.
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Reports and dashboards, with blends and data groups on Max, and unlimited users.
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| AI features |
Its pages list Claude, ChatGPT and Microsoft Copilot as destinations, an MCP server for your own agents, and AI Credits with Studio.
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Whatagraph IQ and IQ Agents on both plans, with usage tiers (Base, Mid, Heavy). IQ+ with custom prompts is Prime only.
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| Changes to your ads from the tool |
Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
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Not confirmed: whether its agents can change your ads. Its pricing page lists agent features for video and motion ads and AI visibility, and we did not find ad changes described. |
| G2 rating | 4.4 from 827 reviews | 4.5 from 284 reviews |
Where they differ
How the price grows
Supermetrics: Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part. Whatagraph: Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold.
Who each is built for
Supermetrics: Its home page names marketing teams, data teams, agencies, SMBs and enterprises. Whatagraph: Agencies and marketing teams that report across many sources. Its plans start at a higher commitment than per-client tools.
What each one is built to do
Supermetrics: It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats. Whatagraph: You connect data accounts, build reports and dashboards, and blend or group sources into one view. AI agents sit on top, with usage tiers that decide which features you can use.
What reviewers say
Supermetrics: G2 lists 4.4 from 827 reviews. Whatagraph: G2 lists 4.5 from 284 reviews. In the 20 recent reviews we read, 5 mention data source coverage and 3 mention slow loading.
Price
| Example | Supermetrics | Whatagraph |
|---|---|---|
| Entry level | Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) | Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account) |
| Mid level | Growth: EUR 199 a month, or EUR 159 billed yearly (7 data sources, 1 destination, 2 users) | Max with extra credits: bought until you reach the next plan threshold |
| Larger or custom | Enterprise: custom quote, sold through a demo | Prime: custom, billed annually, with a custom credit count and IQ+ |
Our verdict
Choose Supermetrics if
- You get a fixed monthly price, with add-ons for more sources, users and destinations.
- You can connect Claude, ChatGPT or your own agents to the same data through its MCP server.
- You get a 14-day free trial with no payment details.
Choose Whatagraph if
- You get white-label branding on both plans.
- You get scheduled PDF emails on every plan.
- You get blends and data groups that combine many sources into one report.
Neither fits when
You need to change your ads, not only report on them. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx has ready-made and custom automation rules. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (supermetrics.com and whatagraph.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Supermetrics publishes prices in euros, shown as published. Whatagraph publishes prices in euros, so we show them as published.
Frequently asked questions
How much do Supermetrics and Whatagraph cost?
Supermetrics is from EUR 49 a month. Whatagraph is from EUR 699 a month. Supermetrics entry level: Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) Whatagraph entry level: Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account)
Does Supermetrics have a free trial?
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
Does Whatagraph have a free trial?
Its pricing page offers a demo and describes no free trial or free plan.
Can Supermetrics change my ads?
Its home page says you can launch a campaign or change a live one from a chat or dashboard. It is mainly a data connector, so check what it covers for your ad platform.
Can Whatagraph blend data from different sources?
Yes. Blends and data groups are on its Max plan.
Sources
- Supermetrics on G2, reviewed 5 November 2026
- Supermetrics pricing, reviewed 5 November 2026
- Supermetrics home page, reviewed 5 November 2026
- Whatagraph pricing, reviewed 5 November 2026
- Whatagraph integrations, reviewed 20 October 2026
- Whatagraph white-label dashboards, reviewed 15 October 2026
- Whatagraph on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
