Reporting Ninja vs Whatagraph: Low-Cost Agency Reports or Blended Data Reports
Reporting Ninja fits agencies, freelancers and in-house teams that want white-label reports at a low price. Whatagraph fits teams that blend data from many sources into fewer, larger reports.
Choose Reporting Ninja if you want white-label reports and every feature included on even the smallest plan. Choose Whatagraph if you want to blend many data sources and give unlimited users access, with a higher starting budget. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Reporting Ninja | Whatagraph | |
|---|---|---|
| How you pay | Plans from $25 a month, or $20 a month billed annually, with every feature on every plan. | Per connected data account: each costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. |
| Free plan or trial |
Its pricing page offers a 15-day free trial with full functionality and no payment details.
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Its pricing page offers a demo and describes no free trial or free plan.
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| Data sources |
Its pages list all integrations without a total, including Google Ads, Meta, LinkedIn, TikTok, Shopify and HubSpot. Each plan caps accounts per type.
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68 integrations by its own count, with advanced integrations on both plans and premium ones on Prime only.
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| White-label reports |
Its pricing page says white label and brand templates are on every plan, with a client portal.
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Custom branding is in both plans. A custom report domain is not in Max and is an add-on for Prime.
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| Scheduled report sending |
Its pricing page includes scheduled reports on every plan, sent by email or downloaded as PDFs.
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Automated emails with PDF reports on both plans.
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| Dashboards and templates |
Its home page shows a catalog of ready-made reports, a drag-and-drop editor and Looker Studio and Google Sheets templates.
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Reports and dashboards, with blends and data groups on Max, and unlimited users.
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| AI features |
Its pricing page lists an AI Builder, AI Widget, AI Summary and alert explanations on every plan, plus a Claude and ChatGPT connector.
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Whatagraph IQ and IQ Agents on both plans, with usage tiers (Base, Mid, Heavy). IQ+ with custom prompts is Prime only.
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| Changes to your ads from the tool |
We saw no way to change campaigns or ad settings on its pages: it describes figures pulled from each platform's API for reporting.
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Not confirmed: whether its agents can change your ads. Its pricing page lists agent features for video and motion ads and AI visibility, and we did not find ad changes described. |
| G2 rating | 5.0 from 2 reviews | 4.5 from 284 reviews |
Where they differ
How the price grows
Reporting Ninja: Every plan has the same features and unlimited users. Price grows with the number of reports and accounts per integration type. Quarterly billing saves 10% and annual billing saves 20%. Whatagraph: Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold.
Who each is built for
Reporting Ninja: Reporting Ninja serves marketing agencies, freelancers and consultants, and in-house marketing teams. Whatagraph: Agencies and marketing teams that report across many sources. Its plans start at a higher commitment than per-client tools.
What each one is built to do
Reporting Ninja: Reporting Ninja builds branded reports from a catalog of ready-made templates and a drag-and-drop editor. It sends them as scheduled PDFs, share links or through a client portal. Whatagraph: You connect data accounts, build reports and dashboards, and blend or group sources into one view. AI agents sit on top, with usage tiers that decide which features you can use.
What reviewers say
Reporting Ninja: G2 lists 5.0 from 2 reviews, too few to show a pattern. Whatagraph: G2 lists 4.5 from 284 reviews. In the 20 recent reviews we read, 5 mention data source coverage and 3 mention slow loading.
Price
| Example | Reporting Ninja | Whatagraph |
|---|---|---|
| Entry level | Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. | Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account) |
| Mid level | Small: $50 ($40 annual), 30 reports. Medium: $88 ($70 annual), 70 reports. Large: $150 ($120 annual), 150 reports. | Max with extra credits: bought until you reach the next plan threshold |
| Larger or custom | Custom: contact sales for higher report and account limits. | Prime: custom, billed annually, with a custom credit count and IQ+ |
Our verdict
Choose Reporting Ninja if
- You get white label, scheduling and AI features on the smallest plan.
- You can add unlimited users on every plan.
- You can pay monthly, quarterly or annually, with no contracts or cancellation fees.
Choose Whatagraph if
- You get blends and data groups that combine many sources into one report.
- You get unlimited users building and viewing reports.
- You get white-label branding on both plans.
Neither fits when
You need to change your ads, not only report on them. Reporting Ninja's pages describe no way to change campaigns or ad settings from the tool. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx has ready-made and custom automation rules. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (reportingninja.com and whatagraph.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Reporting Ninja has very few G2 reviews. Whatagraph publishes prices in euros, so we show them as published.
Frequently asked questions
How much do Reporting Ninja and Whatagraph cost?
Reporting Ninja is from $20 a month. Whatagraph is from EUR 699 a month. Reporting Ninja entry level: Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. Whatagraph entry level: Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account)
Does Reporting Ninja have a free trial?
Its pricing page offers a 15-day free trial with full functionality and no payment details.
Does Whatagraph have a free trial?
Its pricing page offers a demo and describes no free trial or free plan.
Does Reporting Ninja limit features by plan?
No. Its pricing page says every plan includes every feature and integration; plans differ by the number of reports and accounts per type.
Can Whatagraph blend data from different sources?
Yes. Blends and data groups are on its Max plan.
Sources
- Reporting Ninja on G2, reviewed 5 November 2026
- Reporting Ninja pricing, reviewed 5 November 2026
- Reporting Ninja home page, reviewed 5 November 2026
- Whatagraph pricing, reviewed 5 November 2026
- Whatagraph integrations, reviewed 20 October 2026
- Whatagraph white-label dashboards, reviewed 15 October 2026
- Whatagraph on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
