Reporting Ninja vs Swydo: Low-Cost Agency Reports or Agency Reporting
Reporting Ninja fits agencies, freelancers and in-house teams that want white-label reports at a low price. Swydo fits agencies that send white-labeled reports to many clients.
Choose Reporting Ninja if you want white-label reports and every feature included on even the smallest plan. Choose Swydo if you want one flat plan with white-label reports and unlimited clients, and pay by the data source. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Reporting Ninja | Swydo | |
|---|---|---|
| How you pay | Plans from $25 a month, or $20 a month billed annually, with every feature on every plan. | One plan with every feature, from $69 a month, with a 14-day free trial. |
| Free plan or trial |
Its pricing page offers a 15-day free trial with full functionality and no payment details.
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Its pricing page offers a 14-day free trial with no credit card needed.
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| Data sources |
Its pages list all integrations without a total, including Google Ads, Meta, LinkedIn, TikTok, Shopify and HubSpot. Each plan caps accounts per type.
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Its home page lists 38+ integrations, including Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics 4.
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| White-label reports |
Its pricing page says white label and brand templates are on every plan, with a client portal.
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Its pricing page lists full white-labeling, branded PDF exports, custom domain hosting and custom email templates.
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| Scheduled report sending |
Its pricing page includes scheduled reports on every plan, sent by email or downloaded as PDFs.
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Its pricing page says automated report sending has no limit, with a Scheduled Overview dashboard to manage it.
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| Dashboards and templates |
Its home page shows a catalog of ready-made reports, a drag-and-drop editor and Looker Studio and Google Sheets templates.
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Its pages show pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan.
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| AI features |
Its pricing page lists an AI Builder, AI Widget, AI Summary and alert explanations on every plan, plus a Claude and ChatGPT connector.
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Its pricing page lists an AI report builder, AI report summaries and a connector that lets you query client data from Claude or ChatGPT.
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| Changes to your ads from the tool |
We saw no way to change campaigns or ad settings on its pages: it describes figures pulled from each platform's API for reporting.
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We saw no way to change campaigns, budgets or bids on its pages: everything it describes is reporting, alerts and data-connection checks.
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| G2 rating | 5.0 from 2 reviews | 4.6 from 117 reviews |
Where they differ
How the price grows
Reporting Ninja: Every plan has the same features and unlimited users. Price grows with the number of reports and accounts per integration type. Quarterly billing saves 10% and annual billing saves 20%. Swydo: The base price includes 10 data sources, and each extra connected account adds a fee. Ten clients on two ad platforms is 20 data sources.
Who each is built for
Reporting Ninja: Reporting Ninja serves marketing agencies, freelancers and consultants, and in-house marketing teams. Swydo: Swydo positions itself as an automated reporting and monitoring tool for online agencies. Its site also has pages for franchisors, brands and enterprises.
What each one is built to do
Reporting Ninja: Reporting Ninja builds branded reports from a catalog of ready-made templates and a drag-and-drop editor. It sends them as scheduled PDFs, share links or through a client portal. Swydo: Swydo pulls data from connected accounts into templates and sends branded reports on a schedule. It also sends performance alerts by email or Slack.
What reviewers say
Reporting Ninja: G2 lists 5.0 from 2 reviews, too few to show a pattern. Swydo: G2 lists 4.6 from 117 reviews.
Price
| Example | Reporting Ninja | Swydo |
|---|---|---|
| Entry level | Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. | Base plan: $69 a month, with 10 data sources, unlimited clients and users. |
| Mid level | Small: $50 ($40 annual), 30 reports. Medium: $88 ($70 annual), 70 reports. Large: $150 ($120 annual), 150 reports. | Extra data sources: $4.50 each from the 11th to the 100th, then $3.00 each up to 500. |
| Larger or custom | Custom: contact sales for higher report and account limits. | Large accounts: $2.00 per source from 501, and a custom quote above 1,000 sources. |
Our verdict
Choose Reporting Ninja if
- You can share reports through a client portal as well as scheduled PDFs.
- You get white label, scheduling and AI features on the smallest plan.
- You can add unlimited users on every plan.
Choose Swydo if
- You can add unlimited clients and users, and pay only for the connected data sources.
- You can send white-labeled reports from your own domain on an automatic schedule.
- You can ask questions about client data from Claude or ChatGPT through its connector.
Neither fits when
You need to change your ads, not only report on them. Reporting Ninja's pages describe no way to change campaigns or ad settings from the tool. Swydo's pages describe no way to change campaigns or ad settings from the tool. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (reportingninja.com and swydo.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Reporting Ninja has very few G2 reviews. Swydo's pricing and feature pages were read on 5 November 2026.
Frequently asked questions
How much do Reporting Ninja and Swydo cost?
Reporting Ninja is from $20 a month. Swydo is from $69 a month. Reporting Ninja entry level: Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. Swydo entry level: Base plan: $69 a month, with 10 data sources, unlimited clients and users.
Does Reporting Ninja have a free trial?
Its pricing page offers a 15-day free trial with full functionality and no payment details.
Does Swydo have a free trial?
Its pricing page offers a 14-day free trial with no credit card needed.
Does Reporting Ninja limit features by plan?
No. Its pricing page says every plan includes every feature and integration; plans differ by the number of reports and accounts per type.
How does Swydo charge for extra clients?
Swydo charges per connected data source, not per client. The $69 base includes 10 sources, then each extra source is $4.50 up to 100, as its pricing page shows.
Sources
- Reporting Ninja on G2, reviewed 5 November 2026
- Reporting Ninja pricing, reviewed 5 November 2026
- Reporting Ninja home page, reviewed 5 November 2026
- Swydo on G2, reviewed 5 November 2026
- Swydo pricing, reviewed 5 November 2026
- Swydo home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
