Supermetrics vs Swydo: Marketing Data Connectors or Agency Reporting
Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats. Swydo fits agencies that send white-labeled reports to many clients.
Choose Supermetrics if you want to pull marketing data into your own dashboards, sheets or warehouse. Choose Swydo if you want one flat plan with white-label reports and unlimited clients, and pay by the data source. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Supermetrics | Swydo | |
|---|---|---|
| How you pay | Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. | One plan with every feature, from $69 a month, with a 14-day free trial. |
| Free plan or trial |
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
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Its pricing page offers a 14-day free trial with no credit card needed.
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| Data sources |
Its home page names ad platforms, analytics and CRM data, but states no total. Plans cap data sources: 2 on Starter, 7 on Growth.
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Its home page lists 38+ integrations, including Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics 4.
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| White-label reports |
We saw no white-label reports on its pricing or home pages.
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Its pricing page lists full white-labeling, branded PDF exports, custom domain hosting and custom email templates.
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| Scheduled report sending |
Its home page says data in the reporting stack refreshes on a schedule.
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Its pricing page says automated report sending has no limit, with a Scheduled Overview dashboard to manage it.
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| Dashboards and templates |
Its home page sends data to Looker Studio and Google Sheets, and Supermetrics Studio builds dashboards from a description.
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Its pages show pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan.
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| AI features |
Its pages list Claude, ChatGPT and Microsoft Copilot as destinations, an MCP server for your own agents, and AI Credits with Studio.
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Its pricing page lists an AI report builder, AI report summaries and a connector that lets you query client data from Claude or ChatGPT.
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| Changes to your ads from the tool |
Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
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We saw no way to change campaigns, budgets or bids on its pages: everything it describes is reporting, alerts and data-connection checks.
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| G2 rating | 4.4 from 827 reviews | 4.6 from 117 reviews |
Where they differ
How the price grows
Supermetrics: Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part. Swydo: The base price includes 10 data sources, and each extra connected account adds a fee. Ten clients on two ad platforms is 20 data sources.
Who each is built for
Supermetrics: Its home page names marketing teams, data teams, agencies, SMBs and enterprises. Swydo: Swydo positions itself as an automated reporting and monitoring tool for online agencies. Its site also has pages for franchisors, brands and enterprises.
What each one is built to do
Supermetrics: It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats. Swydo: Swydo pulls data from connected accounts into templates and sends branded reports on a schedule. It also sends performance alerts by email or Slack.
What reviewers say
Supermetrics: G2 lists 4.4 from 827 reviews. Swydo: G2 lists 4.6 from 117 reviews.
Price
| Example | Supermetrics | Swydo |
|---|---|---|
| Entry level | Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) | Base plan: $69 a month, with 10 data sources, unlimited clients and users. |
| Mid level | Growth: EUR 199 a month, or EUR 159 billed yearly (7 data sources, 1 destination, 2 users) | Extra data sources: $4.50 each from the 11th to the 100th, then $3.00 each up to 500. |
| Larger or custom | Enterprise: custom quote, sold through a demo | Large accounts: $2.00 per source from 501, and a custom quote above 1,000 sources. |
Our verdict
Choose Supermetrics if
- You can connect Claude, ChatGPT or your own agents to the same data through its MCP server.
- You get a 14-day free trial with no payment details.
- You get ad and analytics data sent to Looker Studio, Google Sheets, BigQuery or Snowflake.
Choose Swydo if
- You can send white-labeled reports from your own domain on an automatic schedule.
- You can ask questions about client data from Claude or ChatGPT through its connector.
- You get one plan with every feature, so there are no tiers to compare.
Neither fits when
You need to change your ads, not only report on them. Swydo's pages describe no way to change campaigns or ad settings from the tool. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx has ready-made and custom automation rules. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (supermetrics.com and swydo.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Supermetrics publishes prices in euros, shown as published. Swydo's pricing and feature pages were read on 5 November 2026.
Frequently asked questions
How much do Supermetrics and Swydo cost?
Supermetrics is from EUR 49 a month. Swydo is from $69 a month. Supermetrics entry level: Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) Swydo entry level: Base plan: $69 a month, with 10 data sources, unlimited clients and users.
Does Supermetrics have a free trial?
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
Does Swydo have a free trial?
Its pricing page offers a 14-day free trial with no credit card needed.
Can Supermetrics change my ads?
Its home page says you can launch a campaign or change a live one from a chat or dashboard. It is mainly a data connector, so check what it covers for your ad platform.
How does Swydo charge for extra clients?
Swydo charges per connected data source, not per client. The $69 base includes 10 sources, then each extra source is $4.50 up to 100, as its pricing page shows.
Sources
- Supermetrics on G2, reviewed 5 November 2026
- Supermetrics pricing, reviewed 5 November 2026
- Supermetrics home page, reviewed 5 November 2026
- Swydo on G2, reviewed 5 November 2026
- Swydo pricing, reviewed 5 November 2026
- Swydo home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
