Supermetrics vs Triple Whale: Marketing Data Connectors or Store Analytics and AI
Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats. Triple Whale fits ecommerce brands that want store, ad and email data in one dashboard.
Choose Supermetrics if you want to pull marketing data into your own dashboards, sheets or warehouse. Choose Triple Whale if you want store, ad and email data in one dashboard with an AI chat on top. If you also need ready-made and AI audiences, Madgicx does that, from $45 a month.
See how we reached this recommendation| Supermetrics | Triple Whale | |
|---|---|---|
| How you pay | Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. | A free plan, then paid plans priced by your store's annual revenue on 12-month subscriptions. Enterprise is quoted. |
| Free plan or trial |
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
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A free plan for up to 10 users, with 12 months of data and limited AI use.
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| Data sources |
Its home page names ad platforms, analytics and CRM data, but states no total. Plans cap data sources: 2 on Starter, 7 on Growth.
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Brings store, ad and email data into one place, with its own attribution and tracking pixel.
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| White-label reports |
We saw no white-label reports on its pricing or home pages.
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We saw no white-label client reports on its pages. It is built for brands reading their own data.
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| Scheduled report sending |
Its home page says data in the reporting stack refreshes on a schedule.
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Scheduled reports and summaries, plus alerts on thresholds you set, on the Automate and Enterprise plans.
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| Dashboards and templates |
Its home page sends data to Looker Studio and Google Sheets, and Supermetrics Studio builds dashboards from a description.
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Dashboards, an SQL editor and segments, and a creative table with metrics for each ad.
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| AI features |
Its pages list Claude, ChatGPT and Microsoft Copilot as destinations, an MCP server for your own agents, and AI Credits with Studio.
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An AI chat in the app and in Slack that answers questions and builds dashboards. Paid plans add AI specialists such as a media buyer and a creative director, drawing on a monthly usage allowance.
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| Changes to your ads from the tool |
Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
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On Automate and Enterprise its AI can change budgets and pause ads on connected platforms. It can publish a creative to Meta, Google or TikTok. We found no campaign creation.
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| G2 rating | 4.4 from 827 reviews | 4.5 from 482 reviews |
Where they differ
How the price grows
Supermetrics: Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part. Triple Whale: The price is set by your store's annual revenue, so it grows as the store grows. Paid plans are 12-month subscriptions, billed monthly or annually with two months free.
Who each is built for
Supermetrics: Its home page names marketing teams, data teams, agencies, SMBs and enterprises. Triple Whale: Ecommerce brands that want their store, ad and email numbers in one place. Its pages are written for brand teams and in-house analysts.
What each one is built to do
Supermetrics: It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats. Triple Whale: It starts from store data and puts an AI chat on top. Settings decide whether its AI waits for your approval or acts within thresholds you set.
What reviewers say
Supermetrics: G2 lists 4.4 from 827 reviews. Triple Whale: 4 of the 10 recent G2 reviews we read name price growing with revenue as the main complaint, and 5 of 10 praise easy setup.
Price
| Example | Supermetrics | Triple Whale |
|---|---|---|
| Entry level | Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) | Free: $0 for up to 10 users, with 12 months of data and limited AI use |
| Mid level | Growth: EUR 199 a month, or EUR 159 billed yearly (7 data sources, 1 destination, 2 users) | Foundation and Automate: priced by your store's annual revenue, 12-month subscriptions |
| Larger or custom | Enterprise: custom quote, sold through a demo | Enterprise: quoted, with advanced measurement across several brands |
Our verdict
Choose Supermetrics if
- You get a 14-day free trial with no payment details.
- You get ad and analytics data sent to Looker Studio, Google Sheets, BigQuery or Snowflake.
- You get a fixed monthly price, with add-ons for more sources, users and destinations.
Choose Triple Whale if
- You get an AI chat that answers questions about your data in the app and in Slack.
- You get a free plan for up to 10 users to try the dashboards.
- You get custom dashboards and an SQL editor for an in-house analyst.
Neither fits when
You need to change your ads, not only report on them. We found no audience builder on Triple Whale's pages. Madgicx has ready-made and AI audiences. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (supermetrics.com and triplewhale.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Supermetrics publishes prices in euros, shown as published. Triple Whale's pricing page could not be re-read on 5 November, so its facts come from our 4 November checks.
Frequently asked questions
How much do Supermetrics and Triple Whale cost?
Supermetrics is from EUR 49 a month. Triple Whale is free plan, paid plans priced by store revenue. Supermetrics entry level: Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) Triple Whale entry level: Free: $0 for up to 10 users, with 12 months of data and limited AI use
Does Supermetrics have a free trial?
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
Does Triple Whale have a free trial?
A free plan for up to 10 users, with 12 months of data and limited AI use.
Can Supermetrics change my ads?
Its home page says you can launch a campaign or change a live one from a chat or dashboard. It is mainly a data connector, so check what it covers for your ad platform.
Is Triple Whale only for ecommerce stores?
Its pages are written for ecommerce brands: it connects store, ad and email data and prices plans by store revenue.
Sources
- Supermetrics on G2, reviewed 5 November 2026
- Supermetrics pricing, reviewed 5 November 2026
- Supermetrics home page, reviewed 5 November 2026
- Triple Whale pricing, reviewed 4 November 2026
- Triple Whale help center: Moby usage, reviewed 4 November 2026
- Triple Whale help center: Moby specialists, reviewed 15 October 2026
- Triple Whale help center: Moby automations, reviewed 15 October 2026
- Triple Whale on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
