Databox vs Whatagraph: Analytics and AI Reporting or Blended Data Reports
Databox fits teams and agencies that want dashboards across 130+ tools with an AI analyst on top. Whatagraph fits teams that blend data from many sources into fewer, larger reports.
Choose Databox if you want a free plan to start, dashboards across many tools and an AI analyst for questions. Choose Whatagraph if you want to blend many data sources and give unlimited users access, with a higher starting budget. If you also need an AI assistant that works with your Meta ad account, Madgicx does that, from $45 a month.
See how we reached this recommendation| Databox | Whatagraph | |
|---|---|---|
| How you pay | A free plan, then paid plans from $71 a month billed annually, with an Agency plan from $79 a month. | Per connected data account: each costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. |
| Free plan or trial |
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
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Its pricing page offers a demo and describes no free trial or free plan.
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| Data sources |
Its home page says it connects 130+ tools, spreadsheets, databases and APIs. Each plan caps the number of data sources.
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68 integrations by its own count, with advanced integrations on both plans and premium ones on Prime only.
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| White-label reports |
Its pricing page sells white label as an add-on at $80 a month that swaps in your logo, colors and domain.
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Custom branding is in both plans. A custom report domain is not in Max and is an add-on for Prime.
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| Scheduled report sending |
Its pricing page lists scheduled snapshots, weekly updates and alerts on the Team plans and up, not on Free or Analyst.
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Automated emails with PDF reports on both plans.
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| Dashboards and templates |
Its pages show dashboard templates and a metric library it describes as thousands of ready-made metrics. The Free plan gives 1 dashboard.
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Reports and dashboards, with blends and data groups on Max, and unlimited users.
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| AI features |
Its pages describe Genie, an AI analyst you ask in plain language, plus summaries, an MCP server and routines on higher plans.
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Whatagraph IQ and IQ Agents on both plans, with usage tiers (Base, Mid, Heavy). IQ+ with custom prompts is Prime only.
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| Changes to your ads from the tool | Not confirmed: its pages list agents as coming soon, and we saw no description of changing campaigns or budgets in an ad account. | Not confirmed: whether its agents can change your ads. Its pricing page lists agent features for video and motion ads and AI visibility, and we did not find ad changes described. |
| G2 rating | 4.4 from 194 reviews | 4.5 from 284 reviews |
Where they differ
How the price grows
Databox: Price rises with plan tier, users and the number of data sources. Add-ons such as white label ($80 a month) and AI credit top-ups ($200 a month) cost extra. Its pricing page and FAQ show different figures for some plans. Whatagraph: Price grows with connected data accounts, one credit each. Users and reports are unlimited, and extra credits can be bought until the next plan threshold.
Who each is built for
Databox: Databox is aimed at agencies, growing businesses and AI consultants. Its Agency plan adds unlimited users and cross-account reporting. Whatagraph: Agencies and marketing teams that report across many sources. Its plans start at a higher commitment than per-client tools.
What each one is built to do
Databox: Databox connects your tools into dashboards and reports, then lets an AI analyst called Genie answer questions about the data. Higher plans add routines and connectors for AI tools. Whatagraph: You connect data accounts, build reports and dashboards, and blend or group sources into one view. AI agents sit on top, with usage tiers that decide which features you can use.
What reviewers say
Databox: G2 lists 4.4 from 194 reviews. Whatagraph: G2 lists 4.5 from 284 reviews. In the 20 recent reviews we read, 5 mention data source coverage and 3 mention slow loading.
Price
| Example | Databox | Whatagraph |
|---|---|---|
| Entry level | Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. | Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account) |
| Mid level | Team Core: $199 a month billed annually, 3 users, 10 sources. Team Scale: $319 a month, 10 users, 30 sources. Agency: from $79 a month, unlimited users, 20 sources. | Max with extra credits: bought until you reach the next plan threshold |
| Larger or custom | Custom: sold through sales, with setup audits and AI stack design. | Prime: custom, billed annually, with a custom credit count and IQ+ |
Our verdict
Choose Databox if
- You can connect 130+ tools, spreadsheets, databases and APIs in one place.
- You can ask Genie plain-language questions about your numbers.
- You can add unlimited users on its Agency plan.
Choose Whatagraph if
- You get white-label branding on both plans.
- You get scheduled PDF emails on every plan.
- You get blends and data groups that combine many sources into one report.
Neither fits when
You need to change your ads, not only report on them. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (databox.com and whatagraph.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Databox's pricing page and its FAQ list different prices for some plans, so we show the pricing cards. Whatagraph publishes prices in euros, so we show them as published.
Frequently asked questions
How much do Databox and Whatagraph cost?
Databox is free, paid from $71 a month. Whatagraph is from EUR 699 a month. Databox entry level: Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. Whatagraph entry level: Max: from EUR 699 a month, billed annually, with 50 credits (1 credit per connected data account)
Does Databox have a free trial?
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
Does Whatagraph have a free trial?
Its pricing page offers a demo and describes no free trial or free plan.
Is Databox free?
It has a free plan with 1 user, 3 data sources and 1 dashboard. Paid plans start at $71 a month billed annually, per its pricing page.
Can Whatagraph blend data from different sources?
Yes. Blends and data groups are on its Max plan.
Sources
- Databox on G2, reviewed 5 November 2026
- Databox pricing, reviewed 5 November 2026
- Databox home page, reviewed 5 November 2026
- Whatagraph pricing, reviewed 5 November 2026
- Whatagraph integrations, reviewed 20 October 2026
- Whatagraph white-label dashboards, reviewed 15 October 2026
- Whatagraph on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
