Databox vs Triple Whale: Analytics and AI Reporting or Store Analytics and AI
Databox fits teams and agencies that want dashboards across 130+ tools with an AI analyst on top. Triple Whale fits ecommerce brands that want store, ad and email data in one dashboard.
Choose Databox if you want a free plan to start, dashboards across many tools and an AI analyst for questions. Choose Triple Whale if you want store, ad and email data in one dashboard with an AI chat on top. If you also need ready-made and AI audiences, Madgicx does that, from $45 a month.
See how we reached this recommendation| Databox | Triple Whale | |
|---|---|---|
| How you pay | A free plan, then paid plans from $71 a month billed annually, with an Agency plan from $79 a month. | A free plan, then paid plans priced by your store's annual revenue on 12-month subscriptions. Enterprise is quoted. |
| Free plan or trial |
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
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A free plan for up to 10 users, with 12 months of data and limited AI use.
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| Data sources |
Its home page says it connects 130+ tools, spreadsheets, databases and APIs. Each plan caps the number of data sources.
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Brings store, ad and email data into one place, with its own attribution and tracking pixel.
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| White-label reports |
Its pricing page sells white label as an add-on at $80 a month that swaps in your logo, colors and domain.
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We saw no white-label client reports on its pages. It is built for brands reading their own data.
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| Scheduled report sending |
Its pricing page lists scheduled snapshots, weekly updates and alerts on the Team plans and up, not on Free or Analyst.
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Scheduled reports and summaries, plus alerts on thresholds you set, on the Automate and Enterprise plans.
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| Dashboards and templates |
Its pages show dashboard templates and a metric library it describes as thousands of ready-made metrics. The Free plan gives 1 dashboard.
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Dashboards, an SQL editor and segments, and a creative table with metrics for each ad.
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| AI features |
Its pages describe Genie, an AI analyst you ask in plain language, plus summaries, an MCP server and routines on higher plans.
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An AI chat in the app and in Slack that answers questions and builds dashboards. Paid plans add AI specialists such as a media buyer and a creative director, drawing on a monthly usage allowance.
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| Changes to your ads from the tool | Not confirmed: its pages list agents as coming soon, and we saw no description of changing campaigns or budgets in an ad account. |
On Automate and Enterprise its AI can change budgets and pause ads on connected platforms. It can publish a creative to Meta, Google or TikTok. We found no campaign creation.
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| G2 rating | 4.4 from 194 reviews | 4.5 from 482 reviews |
Where they differ
How the price grows
Databox: Price rises with plan tier, users and the number of data sources. Add-ons such as white label ($80 a month) and AI credit top-ups ($200 a month) cost extra. Its pricing page and FAQ show different figures for some plans. Triple Whale: The price is set by your store's annual revenue, so it grows as the store grows. Paid plans are 12-month subscriptions, billed monthly or annually with two months free.
Who each is built for
Databox: Databox is aimed at agencies, growing businesses and AI consultants. Its Agency plan adds unlimited users and cross-account reporting. Triple Whale: Ecommerce brands that want their store, ad and email numbers in one place. Its pages are written for brand teams and in-house analysts.
What each one is built to do
Databox: Databox connects your tools into dashboards and reports, then lets an AI analyst called Genie answer questions about the data. Higher plans add routines and connectors for AI tools. Triple Whale: It starts from store data and puts an AI chat on top. Settings decide whether its AI waits for your approval or acts within thresholds you set.
What reviewers say
Databox: G2 lists 4.4 from 194 reviews. Triple Whale: 4 of the 10 recent G2 reviews we read name price growing with revenue as the main complaint, and 5 of 10 praise easy setup.
Price
| Example | Databox | Triple Whale |
|---|---|---|
| Entry level | Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. | Free: $0 for up to 10 users, with 12 months of data and limited AI use |
| Mid level | Team Core: $199 a month billed annually, 3 users, 10 sources. Team Scale: $319 a month, 10 users, 30 sources. Agency: from $79 a month, unlimited users, 20 sources. | Foundation and Automate: priced by your store's annual revenue, 12-month subscriptions |
| Larger or custom | Custom: sold through sales, with setup audits and AI stack design. | Enterprise: quoted, with advanced measurement across several brands |
Our verdict
Choose Databox if
- You can reach your data from AI tools through its MCP server on paid plans.
- You can start on a free plan with 3 data sources and 1 dashboard before paying.
- You can connect 130+ tools, spreadsheets, databases and APIs in one place.
Choose Triple Whale if
- You get an AI chat that answers questions about your data in the app and in Slack.
- You get a free plan for up to 10 users to try the dashboards.
- You get custom dashboards and an SQL editor for an in-house analyst.
Neither fits when
You need to change your ads, not only report on them. We found no audience builder on Triple Whale's pages. Madgicx has ready-made and AI audiences. Madgicx has ready-made and custom automation rules. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (databox.com and triplewhale.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Databox's pricing page and its FAQ list different prices for some plans, so we show the pricing cards. Triple Whale's pricing page could not be re-read on 5 November, so its facts come from our 4 November checks.
Frequently asked questions
How much do Databox and Triple Whale cost?
Databox is free, paid from $71 a month. Triple Whale is free plan, paid plans priced by store revenue. Databox entry level: Free: $0, with 1 user, 3 data sources and 1 dashboard. Analyst: $71 a month billed annually, 1 user, 5 sources. Triple Whale entry level: Free: $0 for up to 10 users, with 12 months of data and limited AI use
Does Databox have a free trial?
Its pricing page lists a free plan with no time limit and a 14-day trial of any paid plan, no credit card needed.
Does Triple Whale have a free trial?
A free plan for up to 10 users, with 12 months of data and limited AI use.
Is Databox free?
It has a free plan with 1 user, 3 data sources and 1 dashboard. Paid plans start at $71 a month billed annually, per its pricing page.
Is Triple Whale only for ecommerce stores?
Its pages are written for ecommerce brands: it connects store, ad and email data and prices plans by store revenue.
Sources
- Databox on G2, reviewed 5 November 2026
- Databox pricing, reviewed 5 November 2026
- Databox home page, reviewed 5 November 2026
- Triple Whale pricing, reviewed 4 November 2026
- Triple Whale help center: Moby usage, reviewed 4 November 2026
- Triple Whale help center: Moby specialists, reviewed 15 October 2026
- Triple Whale help center: Moby automations, reviewed 15 October 2026
- Triple Whale on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
