Reporting Ninja vs Supermetrics: Low-Cost Agency Reports or Marketing Data Connectors
Reporting Ninja fits agencies, freelancers and in-house teams that want white-label reports at a low price. Supermetrics fits teams that move ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats.
Choose Reporting Ninja if you want white-label reports and every feature included on even the smallest plan. Choose Supermetrics if you want to pull marketing data into your own dashboards, sheets or warehouse. If you also need next steps you approve or dismiss, Madgicx does that, from $45 a month.
See how we reached this recommendation| Reporting Ninja | Supermetrics | |
|---|---|---|
| How you pay | Plans from $25 a month, or $20 a month billed annually, with every feature on every plan. | Fixed monthly plans: Starter EUR 49 (EUR 39 billed yearly), Growth EUR 199 (EUR 159 billed yearly). Enterprise is a custom quote. |
| Free plan or trial |
Its pricing page offers a 15-day free trial with full functionality and no payment details.
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Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
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| Data sources |
Its pages list all integrations without a total, including Google Ads, Meta, LinkedIn, TikTok, Shopify and HubSpot. Each plan caps accounts per type.
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Its home page names ad platforms, analytics and CRM data, but states no total. Plans cap data sources: 2 on Starter, 7 on Growth.
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| White-label reports |
Its pricing page says white label and brand templates are on every plan, with a client portal.
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We saw no white-label reports on its pricing or home pages.
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| Scheduled report sending |
Its pricing page includes scheduled reports on every plan, sent by email or downloaded as PDFs.
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Its home page says data in the reporting stack refreshes on a schedule.
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| Dashboards and templates |
Its home page shows a catalog of ready-made reports, a drag-and-drop editor and Looker Studio and Google Sheets templates.
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Its home page sends data to Looker Studio and Google Sheets, and Supermetrics Studio builds dashboards from a description.
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| AI features |
Its pricing page lists an AI Builder, AI Widget, AI Summary and alert explanations on every plan, plus a Claude and ChatGPT connector.
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Its pages list Claude, ChatGPT and Microsoft Copilot as destinations, an MCP server for your own agents, and AI Credits with Studio.
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| Changes to your ads from the tool |
We saw no way to change campaigns or ad settings on its pages: it describes figures pulled from each platform's API for reporting.
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Its home page says you can launch a campaign, change a live one, move spend or pause campaigns from a chat or dashboard. We did not check how far this goes.
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| G2 rating | 5.0 from 2 reviews | 4.4 from 827 reviews |
Where they differ
How the price grows
Reporting Ninja: Every plan has the same features and unlimited users. Price grows with the number of reports and accounts per integration type. Quarterly billing saves 10% and annual billing saves 20%. Supermetrics: Plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI Credits are the one metered part.
Who each is built for
Reporting Ninja: Reporting Ninja serves marketing agencies, freelancers and consultants, and in-house marketing teams. Supermetrics: Its home page names marketing teams, data teams, agencies, SMBs and enterprises.
What each one is built to do
Reporting Ninja: Reporting Ninja builds branded reports from a catalog of ready-made templates and a drag-and-drop editor. It sends them as scheduled PDFs, share links or through a client portal. Supermetrics: It connects ad platforms, analytics and CRM data and sends it to Looker Studio, Google Sheets, warehouses such as BigQuery and Snowflake, and AI chats.
What reviewers say
Reporting Ninja: G2 lists 5.0 from 2 reviews, too few to show a pattern. Supermetrics: G2 lists 4.4 from 827 reviews.
Price
| Example | Reporting Ninja | Supermetrics |
|---|---|---|
| Entry level | Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. | Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user) |
| Mid level | Small: $50 ($40 annual), 30 reports. Medium: $88 ($70 annual), 70 reports. Large: $150 ($120 annual), 150 reports. | Growth: EUR 199 a month, or EUR 159 billed yearly (7 data sources, 1 destination, 2 users) |
| Larger or custom | Custom: contact sales for higher report and account limits. | Enterprise: custom quote, sold through a demo |
Our verdict
Choose Reporting Ninja if
- You can share reports through a client portal as well as scheduled PDFs.
- You get white label, scheduling and AI features on the smallest plan.
- You can add unlimited users on every plan.
Choose Supermetrics if
- You get a fixed monthly price, with add-ons for more sources, users and destinations.
- You can connect Claude, ChatGPT or your own agents to the same data through its MCP server.
- You get a 14-day free trial with no payment details.
Neither fits when
You need to change your ads, not only report on them. Reporting Ninja's pages describe no way to change campaigns or ad settings from the tool. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (reportingninja.com and supermetrics.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Reporting Ninja has very few G2 reviews. Supermetrics publishes prices in euros, shown as published.
Frequently asked questions
How much do Reporting Ninja and Supermetrics cost?
Reporting Ninja is from $20 a month. Supermetrics is from EUR 49 a month. Reporting Ninja entry level: Starter: $25 a month ($20 billed annually), 10 reports and 10 accounts per type. Supermetrics entry level: Starter: EUR 49 a month, or EUR 39 billed yearly (2 data sources, 1 destination, 1 user)
Does Reporting Ninja have a free trial?
Its pricing page offers a 15-day free trial with full functionality and no payment details.
Does Supermetrics have a free trial?
Its pricing page offers a 14-day free trial of any connector or destination, with no payment details needed.
Does Reporting Ninja limit features by plan?
No. Its pricing page says every plan includes every feature and integration; plans differ by the number of reports and accounts per type.
Can Supermetrics change my ads?
Its home page says you can launch a campaign or change a live one from a chat or dashboard. It is mainly a data connector, so check what it covers for your ad platform.
Sources
- Reporting Ninja on G2, reviewed 5 November 2026
- Reporting Ninja pricing, reviewed 5 November 2026
- Reporting Ninja home page, reviewed 5 November 2026
- Supermetrics on G2, reviewed 5 November 2026
- Supermetrics pricing, reviewed 5 November 2026
- Supermetrics home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
