DashThis vs Triple Whale: Dashboards and Scheduled Reports or Store Analytics and AI
DashThis fits agencies and marketing teams that want white-label dashboards sent by email on a schedule. Triple Whale fits ecommerce brands that want store, ad and email data in one dashboard.
Choose DashThis if you want white label, scheduled sending and unlimited users on every plan. Choose Triple Whale if you want store, ad and email data in one dashboard with an AI chat on top. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| DashThis | Triple Whale | |
|---|---|---|
| How you pay | By dashboards and data sources: Individual $44 a month billed yearly ($54 billed monthly), up to Standard from $429 billed yearly. | A free plan, then paid plans priced by your store's annual revenue on 12-month subscriptions. Enterprise is quoted. |
| Free plan or trial |
14-day free trial, with 10 dashboards free.
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A free plan for up to 10 users, with 12 months of data and limited AI use.
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| Data sources |
30+ platforms on its home page, including Google Analytics 4, Google Ads, Meta, LinkedIn and TikTok, plus CSV import. Every plan includes all integrations.
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Brings store, ad and email data into one place, with its own attribution and tracking pixel.
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| White-label reports |
DashThis branding is removed from all dashboards on every plan, with custom report URLs and color themes.
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We saw no white-label client reports on its pages. It is built for brands reading their own data.
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| Scheduled report sending |
Automated emails with updated dashboards, on every plan.
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Scheduled reports and summaries, plus alerts on thresholds you set, on the Automate and Enterprise plans.
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| Dashboards and templates |
Pre-built templates for SEO, social media, PPC and ecommerce, which you can customize and clone across clients.
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Dashboards, an SQL editor and segments, and a creative table with metrics for each ad.
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| AI features |
AI Insights on every plan (summary, opportunities, wins, issues). AI Insights PRO adds chat mode for $19 a month. A connector lets Claude or ChatGPT read your dashboards.
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An AI chat in the app and in Slack that answers questions and builds dashboards. Paid plans add AI specialists such as a media buyer and a creative director, drawing on a monthly usage allowance.
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| Changes to your ads from the tool |
We saw no way to change your ads from the tool. Its Claude and ChatGPT connector reads dashboards and does not modify them.
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On Automate and Enterprise its AI can change budgets and pause ads on connected platforms. It can publish a creative to Meta, Google or TikTok. We found no campaign creation.
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| G2 rating | 4.7 from 95 reviews | 4.5 from 482 reviews |
Where they differ
How the price grows
DashThis: The price grows with the number of dashboards and data sources you need. Users are unlimited, and AI Insights PRO is an optional add-on. Triple Whale: The price is set by your store's annual revenue, so it grows as the store grows. Paid plans are 12-month subscriptions, billed monthly or annually with two months free.
Who each is built for
DashThis: Marketing agencies, in-house teams, franchises and freelancers. Its templates and branding options are written for client reporting. Triple Whale: Ecommerce brands that want their store, ad and email numbers in one place. Its pages are written for brand teams and in-house analysts.
What each one is built to do
DashThis: You pick a template, connect your data sources and the dashboard fills in automatically. Dashboards are shared by link or emailed on a schedule. Triple Whale: It starts from store data and puts an AI chat on top. Settings decide whether its AI waits for your approval or acts within thresholds you set.
What reviewers say
DashThis: G2 lists 4.7 from 95 reviews. Triple Whale: 4 of the 10 recent G2 reviews we read name price growing with revenue as the main complaint, and 5 of 10 praise easy setup.
Price
| Example | DashThis | Triple Whale |
|---|---|---|
| Entry level | Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources | Free: $0 for up to 10 users, with 12 months of data and limited AI use |
| Mid level | Business: $279 a month billed yearly ($324 billed monthly), 25 dashboards and 100 data sources | Foundation and Automate: priced by your store's annual revenue, 12-month subscriptions |
| Larger or custom | Standard: from $429 a month billed yearly, 50 to 1,500+ dashboards on a slider | Enterprise: quoted, with advanced measurement across several brands |
Our verdict
Choose DashThis if
- You get unlimited users and access to all integrations on every plan.
- You get templates for SEO, social, PPC and ecommerce reports.
- You get a 14-day free trial with 10 dashboards.
Choose Triple Whale if
- You get store, ad and email data in one dashboard.
- You get an AI chat that answers questions about your data in the app and in Slack.
- You get a free plan for up to 10 users to try the dashboards.
Neither fits when
You need to change your ads, not only report on them. DashThis's pages describe no way to create campaigns from a chat. We found no audience builder on Triple Whale's pages. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Madgicx has ready-made and AI audiences. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How many data sources each connects and how reports are built.
- Whether reports can be white-labeled and sent on a schedule.
- What the price buys and how it grows with clients or data.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (dashthis.com and triplewhale.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. DashThis was read on 5 November 2026. Triple Whale's pricing page could not be re-read on 5 November, so its facts come from our 4 November checks.
Frequently asked questions
How much do DashThis and Triple Whale cost?
DashThis is from $44 a month, billed annually. Triple Whale is free plan, paid plans priced by store revenue. DashThis entry level: Individual: $44 a month billed yearly ($54 billed monthly), 3 dashboards and 15 data sources Triple Whale entry level: Free: $0 for up to 10 users, with 12 months of data and limited AI use
Does DashThis have a free trial?
14-day free trial, with 10 dashboards free.
Does Triple Whale have a free trial?
A free plan for up to 10 users, with 12 months of data and limited AI use.
Does DashThis offer white-label dashboards?
Yes, on every plan. DashThis branding is removed from your dashboards.
Is Triple Whale only for ecommerce stores?
Its pages are written for ecommerce brands: it connects store, ad and email data and prices plans by store revenue.
Sources
- DashThis on G2, reviewed 5 November 2026
- DashThis pricing, reviewed 5 November 2026
- DashThis home page, reviewed 5 November 2026
- Triple Whale pricing, reviewed 4 November 2026
- Triple Whale help center: Moby usage, reviewed 4 November 2026
- Triple Whale help center: Moby specialists, reviewed 15 October 2026
- Triple Whale help center: Moby automations, reviewed 15 October 2026
- Triple Whale on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
