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Three blue shipping containers above a curved silver road ribbon on a dark blue background. - Transportation & Logistics Meta ads research by Madgicx Labs

Madgicx Research & Labs

Transportation & Logistics

Median account AOV: $47.08 USD.

MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$47.08

Average order value

Median account AOV · USD

$19.19 to $133.41Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method

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Within Transportation & Logistics

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Questions, answered.AOV, context & using this research16 answers

In this industry

Can package dimensions affect a quote beyond its scale weight?

UPS explains that dimensional weight compares occupied space with actual weight and is used when a package is large relative to its weight. A shipping comparison needs dimensions as well as mass. Offer copy should preserve the applicable shipment basis rather than assume that two equally heavy parcels receive the same quote; no universal divisor or rate is inferred.

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Does having a tracking number prove the carrier has received the parcel?

FedEx Canada's help says shipment details update once FedEx receives the package and explains that a number without updates can precede pickup. A tracking identifier is not proof of physical carrier acceptance or delivery. Shipping acquisition and operational reporting should preserve those separate stages; this named workflow is not a guarantee of an individual parcel's location.

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Does the international sender always pay every customs charge?

DHL's U.S. customs FAQ describes receiver-paid duties and taxes and a separate option where the shipper selects payment of charges. The transport booking and customs-payment arrangement are distinct. International offer comparisons should identify the payer and included charge scope instead of treating a freight quote as a universal landed total; no shipment-specific tax or legal determination is made.

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Does an indicative ocean quote include every charge at both ends?

Maersk's price page states that its displayed LCL prices are indicative, subject to availability and local charges at both ends, with only ocean freight shown. A visible ocean amount is not necessarily an all-in shipment total. Acquisition copy should identify the quoted leg and charge scope instead of treating the preview as a confirmed full-service booking.

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Read the benchmark

What is the average order value benchmark for Transportation & Logistics?

The median account AOV for Transportation & Logistics is $47.08 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the typical AOV range in Transportation & Logistics?

The middle 50% of account AOVs runs from $19.19 to $133.41 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $19.19 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $133.41 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What dates does this AOV benchmark cover?

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Which industry or subcategory does this benchmark cover?

This benchmark covers Transportation & Logistics classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

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How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Benchmark snapshot read 11 October 2026.

Equal-weight account aggregate · Reporting period not supplied

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.

Category scope

Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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