No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Inbound stock has its own milestones
Explore category insights and their sources below.
Within Transportation & Logistics
ShipBob's public 2026-07 guide defines a WRO as an inbound shipment into its fulfillment centers. Suggested practice: report creation as an inbound receiving milestone, not a customer order fulfilled or delivered. This integration guide does not establish eligibility for every warehouse location.
ShipBob's 2026-07 guide requires an inventory ID for every product before WRO creation. Lot-tracked items also require a lot number and lot date; omitting either makes creation fail. Suggested practice: establish product and batch readiness before advertising a frictionless inbound transfer.
ShipBob's 2026-07 receiving guide distinguishes expected units, units actually received and units stowed into available inventory. It says stowed quantity can be lower when items are damaged or missing. Suggested practice: use the available-inventory milestone rather than the expected manifest count.
ShipBob's 2026-07 guide says box labels help identify an inbound shipment and should be attached before sending it. A completed WRO means the warehouse finished processing it. Suggested practice: separate labeling, inbound arrival and receiving completion; none alone proves an outbound customer delivery.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.