Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $125.71 USD.
Median account AOV · USD
Enter your average order value to see where it sits.
Within Passenger Transportation Services
Amtrak says one eTicket can cover a group traveling under the same reservation and multiple travel segments. A booking document, passenger count and segment count are therefore different units. Acquisition reporting should distinguish the paid reservation from passengers carried and journeys completed; issuing an eTicket does not establish that anyone has boarded.
FlixBus says seat reservation is available only on applicable trips and that its fee depends on the selected seat type and trip distance. Some partner buses do not offer seat reservation. A fare comparison should identify whether it includes a selected seat instead of implying that every ticket provides the same seating choice.
Delta's official indexed description presents Main Basic as a lower-priced fare with limited flexibility and benefit restrictions. The fare name communicates offer scope beyond the amount displayed. Comparisons need equivalent fare conditions rather than assuming all tickets provide the same flexibility. This answer relies on an indexed official description; readable current page text was not retrieved.
DFDS presents named Baltic crossing offers on a per-person basis with a specified cabin and car component. The passenger price and the complete party booking use different units. Campaign copy should preserve the cabin, vehicle and passenger basis of the offer; the displayed starting amount is not evidence of a universal fare for every party or sailing.
The median account AOV for Passenger Transportation Services is $125.71 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The middle 50% of account AOVs runs from $38.91 to $278.70 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The 25th-percentile account AOV is $38.91 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The 75th-percentile account AOV is $278.70 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
This benchmark covers Passenger Transportation Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
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When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Behind the numbers
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.