No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
The parcel details shape the charge
Explore category insights and their sources below.
Within Transportation & Logistics
UPS's US guidance lists individual-package limits of 150 pounds, 165 inches in combined length and girth, and 108 inches in length. It notes local destination exceptions. Suggested practice: collect all three measures and check the route instead of applying one weight limit to an entire multi-parcel shipment.
UPS's US guidance applies dimensional-weight calculations to packages with a large size-to-weight ratio. Its shipment preview can show billable weight after dimensions are entered. Suggested practice: request packed dimensions alongside actual weight; a product's scale weight alone does not establish the parcel charge.
UPS's US guidance says additional handling may apply for specified oversized sides, heavier packages, non-corrugated packaging or domestic cubic size. Suggested practice: show the applicable service criteria at quoting time rather than promising every accepted parcel ships without handling charges.
UPS's US guidance includes a home-based business in a residential area within residential delivery. Incorrect classification can produce charge corrections. Suggested practice: qualify the actual destination type, not just whether the recipient runs a business, before presenting a shipping estimate.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.