Travel Deal Platforms

Travelzoo explains that customers buy a voucher and then follow its instructions to book with the merchant; some deals require a reservation. Separate the voucher purchase from date confirmation in offer copy. The source does not prove availability for a visitor's chosen dates or a completed stay.

Secret Escapes describes eligible refunds as account credit and distinguishes hotel-only, hotel-plus-flight and package conditions. Link the actual deal terms and identify the refund form without offering legal advice. A cancellation, credit issuance and cash refund are different business events; none should automatically reduce or replace the reported purchase AOV.

Going says it sends flight-deal alerts and explains how to book, typically with the airline, while it does not sell tickets itself. A campaign can promote the alert membership without implying that signup buys a flight. Alert engagement, membership purchases and airline ticket transactions belong to different service stages.

Groupon's Getaways guidance directs tour-voucher buyers to contact the operator before the book-by date to arrange reservations. Make that redemption step visible in offer copy. A voucher sale and a confirmed tour date are different events; neither is proof of completed travel or unrestricted booking availability.

The median account AOV for Travel Deal Platforms is $104.90 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The middle 50% of account AOVs runs from $30.27 to $236.34 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 25th-percentile account AOV is $30.27 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 75th-percentile account AOV is $236.34 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

This benchmark covers exact Travel Deal Platforms classifications under Travel Booking Platforms. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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