# Transportation & Logistics — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $47.08 - Middle 50%: $19.19 to $133.41 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:12:12.821423+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/transportation-logistics#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can package dimensions affect a quote beyond its scale weight? UPS explains that dimensional weight compares occupied space with actual weight and is used when a package is large relative to its weight. A shipping comparison needs dimensions as well as mass. Offer copy should preserve the applicable shipment basis rather than assume that two equally heavy parcels receive the same quote; no universal divisor or rate is inferred. [Source](https://www.ups.com/us/en/support/shipping-support/shipping-dimensions-weight?WT.mc_id=VAN701060%3Eimweight) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-weight) Citation: Madgicx Research & Labs. Transportation & Logistics. Can package dimensions affect a quote beyond its scale weight? UPS explains that dimensional weight compares occupied space with actual weight and is used when a package is large relative to its weight. A shipping comparison needs dimensions as well as mass. Offer copy should preserve the applicable shipment basis rather than assume that two equally heavy parcels receive the same quote; no universal divisor or rate is inferred. Source: https://www.ups.com/us/en/support/shipping-support/shipping-dimensions-weight?WT.mc_id=VAN701060%3Eimweight Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-weight ### Does having a tracking number prove the carrier has received the parcel? FedEx Canada's help says shipment details update once FedEx receives the package and explains that a number without updates can precede pickup. A tracking identifier is not proof of physical carrier acceptance or delivery. Shipping acquisition and operational reporting should preserve those separate stages; this named workflow is not a guarantee of an individual parcel's location. [Source](https://www.fedex.com/en-ca/contact-us/faq/track-packages/package-status/no-updates.html) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-status) Citation: Madgicx Research & Labs. Transportation & Logistics. Does having a tracking number prove the carrier has received the parcel? FedEx Canada's help says shipment details update once FedEx receives the package and explains that a number without updates can precede pickup. A tracking identifier is not proof of physical carrier acceptance or delivery. Shipping acquisition and operational reporting should preserve those separate stages; this named workflow is not a guarantee of an individual parcel's location. Source: https://www.fedex.com/en-ca/contact-us/faq/track-packages/package-status/no-updates.html Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-status ### Does the international sender always pay every customs charge? DHL's U.S. customs FAQ describes receiver-paid duties and taxes and a separate option where the shipper selects payment of charges. The transport booking and customs-payment arrangement are distinct. International offer comparisons should identify the payer and included charge scope instead of treating a freight quote as a universal landed total; no shipment-specific tax or legal determination is made. [Source](https://www.dhl.com/us-en/home/express/help-and-support/frequently-asked-questions/customs-questions.html) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-customs) Citation: Madgicx Research & Labs. Transportation & Logistics. Does the international sender always pay every customs charge? DHL's U.S. customs FAQ describes receiver-paid duties and taxes and a separate option where the shipper selects payment of charges. The transport booking and customs-payment arrangement are distinct. International offer comparisons should identify the payer and included charge scope instead of treating a freight quote as a universal landed total; no shipment-specific tax or legal determination is made. Source: https://www.dhl.com/us-en/home/express/help-and-support/frequently-asked-questions/customs-questions.html Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-customs ### Does an indicative ocean quote include every charge at both ends? Maersk's price page states that its displayed LCL prices are indicative, subject to availability and local charges at both ends, with only ocean freight shown. A visible ocean amount is not necessarily an all-in shipment total. Acquisition copy should identify the quoted leg and charge scope instead of treating the preview as a confirmed full-service booking. [Source](https://www.maersk.com/prices-and-quotes) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-container) Citation: Madgicx Research & Labs. Transportation & Logistics. Does an indicative ocean quote include every charge at both ends? Maersk's price page states that its displayed LCL prices are indicative, subject to availability and local charges at both ends, with only ocean freight shown. A visible ocean amount is not necessarily an all-in shipment total. Acquisition copy should identify the quoted leg and charge scope instead of treating the preview as a confirmed full-service booking. Source: https://www.maersk.com/prices-and-quotes Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-r6-logistics-container ### What is the average order value benchmark for Transportation & Logistics? The median account AOV for Transportation & Logistics is $47.08 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-median-aov) Citation: Madgicx Research & Labs. Transportation & Logistics. What is the average order value benchmark for Transportation & Logistics? The median account AOV for Transportation & Logistics is $47.08 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-median-aov ### What is the typical AOV range in Transportation & Logistics? The middle 50% of account AOVs runs from $19.19 to $133.41 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-aov-range) Citation: Madgicx Research & Labs. Transportation & Logistics. What is the typical AOV range in Transportation & Logistics? The middle 50% of account AOVs runs from $19.19 to $133.41 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $19.19 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Transportation & Logistics. What is the lower-quartile AOV? The 25th-percentile account AOV is $19.19 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $133.41 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Transportation & Logistics. What is the upper-quartile AOV? The 75th-percentile account AOV is $133.41 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-aov-calculation) Citation: Madgicx Research & Labs. Transportation & Logistics. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-median-or-mean) Citation: Madgicx Research & Labs. Transportation & Logistics. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-benchmark-period) Citation: Madgicx Research & Labs. Transportation & Logistics. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Transportation & Logistics classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Transportation & Logistics. Which industry or subcategory does this benchmark cover? This benchmark covers Transportation & Logistics classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-compare-aov) Citation: Madgicx Research & Labs. Transportation & Logistics. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/transportation-logistics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-aov-performance) Citation: Madgicx Research & Labs. Transportation & Logistics. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/transportation-logistics#benchmark Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/transportation-logistics#reuse) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-download-research) Citation: Madgicx Research & Labs. Transportation & Logistics. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/transportation-logistics#reuse Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/transportation-logistics#reuse) · [Answer permalink](https://madgicx.com/labs/industries/transportation-logistics#answer-cite-research) Citation: Madgicx Research & Labs. Transportation & Logistics. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/transportation-logistics#reuse Answer: https://madgicx.com/labs/industries/transportation-logistics#answer-cite-research