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Glass and metal gateway opening toward a distant horizon - Travel Booking Platforms Meta ads research by Madgicx Labs

Madgicx Research & Labs

Travel Booking Platforms

Median account AOV: $303.43 USD.

MADGICX / LABSINDUSTRY RESEARCH

Industry benchmarks

USD · Account AOV
$303.43

Average order value

Median account AOV · USD

$54.98 to $959.99Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-09-22Scope & method

Enter your average order value to see where it sits.

On your device
Sourced brand signal
Airbnb logo - Stays and experiences brand example in Madgicx Labs Meta ads research

Airbnb

+10%annual revenue growth
FY2025 · Airbnb consolidated company

Public research · Separate from AOV

Within Travel Booking Platforms

Explore subcategories. 6

Questions, answered.AOV, context & using this research17 answers

In this industry

Does travel AOV mean gross booking value or an agency's commission?

The saved metric is account-level purchase AOV, calculated from purchase ROAS and cost per purchase. Its inputs do not establish whether a travel account reports gross booking value or commission, so neither label should replace AOV here.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer
Is travel AOV a nightly hotel rate?

No nightly-rate or length-of-stay breakdown is supplied. The benchmark describes average purchase order value at account level, so it should not be quoted as a per-night hotel price.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer
What range can I use to contextualize travel purchase values?

The Travel Booking Platforms median account AOV is $303.43 USD. The middle 50% lies between $54.98 and $959.99. This gives distribution context for the category without implying a booking value for any hotel, airline or platform in the public directory.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Read the benchmark

What is the average order value benchmark for Travel Booking Platforms?

The median account AOV for Travel Booking Platforms is $303.43 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer
What is the typical AOV range in Travel Booking Platforms?

The middle 50% of account AOVs runs from $54.98 to $959.99 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer
What is the lower-quartile AOV?

The 25th-percentile account AOV is $54.98 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer
What is the upper-quartile AOV?

The 75th-percentile account AOV is $959.99 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer
How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer
What dates does this AOV benchmark cover?

The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer
Which industry or subcategory does this benchmark cover?

This benchmark covers Travel Booking Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.

Source Link to answer

Use this research

Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

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Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

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How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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Independent public research

Explore brands

Public brand examples · Independently selected

DirectoryBrandSegmentEvidence
Ground travel bookingSource
Hotel bookingSource
AirlinesSource
AirlinesSource
AirlinesSource
AirlinesSource
Stays and experiencesSource
Airline bookingSource
Car rental bookingSource
Car rentalSource
Hotel bookingSource
Luxury travelSource
Ground transportSource
Travel bookingSource
AirlinesSource
Car rentalSource
Bus bookingSource
Ground transportSource
Cruise bookingSource
Hotel bookingSource
Tour operatorSource
Airline bookingSource
Car rental bookingSource
Travel bookingSource
Airline bookingSource
Airline bookingSource
Car rentalSource
AirlinesSource
Rail passesSource
Car rentalSource
Tour marketplaceSource
Travel bookingSource
Bus bookingSource
Tour operatorSource
Car sharingSource
Ground transportSource
Travel searchSource
Ground transportSource
Travel experiencesSource
Car rentalSource
Hotel bookingSource
Vacation rentalsSource
Vacation rental searchSource
Hotel bookingSource
Travel bookingSource
Hotel bookingSource
AirlinesSource
Tour operatorSource
AirlinesSource
Airline bookingSource
Travel searchSource
Travel bookingSource
AirlinesSource
Travel experiencesSource
Travel bookingSource
Airline bookingSource
Ground transportSource
HotelsSource
Travel searchSource
Cruise bookingSource
Travel experiencesSource
AirlinesSource
Cruise bookingSource
Ground travel bookingSource
Travel bookingSource
Travel bookingSource
RV rentalSource
Vacation rentalsSource
Travel bookingSource
Cruise bookingSource
Airline bookingSource
Airline bookingSource
Hotel bookingSource
Rail bookingSource
Car rental bookingSource
Educational travelSource
Cruise bookingSource
RV rentalSource
Airline bookingSource
AirlinesSource
Car rentalSource
Airline bookingSource
Boutique hotel bookingSource
Attraction bookingSource
Tour marketplaceSource
Tour operatorSource
Travel bookingSource
Travel reviews and bookingSource
Hotel searchSource
Tour operatorsSource
AirlinesSource
Ground transportSource
Airline bookingSource
Vacation rentalsSource
AirlinesSource
Luxury travel networkSource
Vacation rentalsSource
Travel searchSource
AirlinesSource
Hotel bookingSource

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Benchmark snapshot read 22 September 2026.

Equal-weight account aggregate · Reporting period not supplied

Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.

Growth and heat evidence

Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.

Brand research and industry taxonomy

Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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