Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $303.43 USD.
Median account AOV · USD
Enter your average order value to see where it sits.
Public research · Separate from AOV
Within Travel Booking Platforms
The saved metric is account-level purchase AOV, calculated from purchase ROAS and cost per purchase. Its inputs do not establish whether a travel account reports gross booking value or commission, so neither label should replace AOV here.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
No nightly-rate or length-of-stay breakdown is supplied. The benchmark describes average purchase order value at account level, so it should not be quoted as a per-night hotel price.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The Travel Booking Platforms median account AOV is $303.43 USD. The middle 50% lies between $54.98 and $959.99. This gives distribution context for the category without implying a booking value for any hotel, airline or platform in the public directory.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The median account AOV for Travel Booking Platforms is $303.43 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The middle 50% of account AOVs runs from $54.98 to $959.99 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The 25th-percentile account AOV is $54.98 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The 75th-percentile account AOV is $959.99 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
This benchmark covers Travel Booking Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Public brand examples · Independently selected
| Directory | Brand | Segment | Evidence |
|---|---|---|---|
| Ground travel booking | Source | ||
| Hotel booking | Source | ||
| Airlines | Source | ||
| Airlines | Source | ||
| Airlines | Source | ||
| Airlines | Source | ||
| Stays and experiences | Source | ||
| Airline booking | Source | ||
| Car rental booking | Source | ||
| Car rental | Source | ||
| Hotel booking | Source | ||
| Luxury travel | Source | ||
| Ground transport | Source | ||
| Travel booking | Source | ||
| Airlines | Source | ||
| Car rental | Source | ||
| Bus booking | Source | ||
| Ground transport | Source | ||
| Cruise booking | Source | ||
| Hotel booking | Source | ||
| Tour operator | Source | ||
| Airline booking | Source | ||
| Car rental booking | Source | ||
| Travel booking | Source | ||
| Airline booking | Source | ||
| Airline booking | Source | ||
| Car rental | Source | ||
| Airlines | Source | ||
| Rail passes | Source | ||
| Car rental | Source | ||
| Tour marketplace | Source | ||
| Travel booking | Source | ||
| Bus booking | Source | ||
| Tour operator | Source | ||
| Car sharing | Source | ||
| Ground transport | Source | ||
| Travel search | Source | ||
| Ground transport | Source | ||
| Travel experiences | Source | ||
| Car rental | Source | ||
| Hotel booking | Source | ||
| Vacation rentals | Source | ||
| Vacation rental search | Source | ||
| Hotel booking | Source | ||
| Travel booking | Source | ||
| Hotel booking | Source | ||
| Airlines | Source | ||
| Tour operator | Source | ||
| Airlines | Source | ||
| Airline booking | Source | ||
| Travel search | Source | ||
| Travel booking | Source | ||
| Airlines | Source | ||
| Travel experiences | Source | ||
| Travel booking | Source | ||
| Airline booking | Source | ||
| Ground transport | Source | ||
| Hotels | Source | ||
| Travel search | Source | ||
| Cruise booking | Source | ||
| Travel experiences | Source | ||
| Airlines | Source | ||
| Cruise booking | Source | ||
| Ground travel booking | Source | ||
| Travel booking | Source | ||
| Travel booking | Source | ||
| RV rental | Source | ||
| Vacation rentals | Source | ||
| Travel booking | Source | ||
| Cruise booking | Source | ||
| Airline booking | Source | ||
| Airline booking | Source | ||
| Hotel booking | Source | ||
| Rail booking | Source | ||
| Car rental booking | Source | ||
| Educational travel | Source | ||
| Cruise booking | Source | ||
| RV rental | Source | ||
| Airline booking | Source | ||
| Airlines | Source | ||
| Car rental | Source | ||
| Airline booking | Source | ||
| Boutique hotel booking | Source | ||
| Attraction booking | Source | ||
| Tour marketplace | Source | ||
| Tour operator | Source | ||
| Travel booking | Source | ||
| Travel reviews and booking | Source | ||
| Hotel search | Source | ||
| Tour operators | Source | ||
| Airlines | Source | ||
| Ground transport | Source | ||
| Airline booking | Source | ||
| Vacation rentals | Source | ||
| Airlines | Source | ||
| Luxury travel network | Source | ||
| Vacation rentals | Source | ||
| Travel search | Source | ||
| Airlines | Source | ||
| Hotel booking | Source |
No brands in this segment.
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
Behind the numbers
Benchmark snapshot read 22 September 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Growth figures require a named public source, reporting period and business scope. Brand heat is a separate attention signal. Missing evidence stays unavailable; this directory is not a ranking of the world’s fastest-growing brands. Check each fact sheet for dates and sources.
Independent public brand references are separate from the aggregate benchmark. No brand-level AOV, customer affiliation or ad spend is inferred. Brand marks identify the subjects of research; they do not imply endorsement. The industry hierarchy was checked in October 2026; taxonomy coverage does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Not available. The industry benchmark does not describe this brand.
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