No publishable AOV benchmark
Explore category insights and their sources below.
Software & Technology Platforms55 / 552
Madgicx Research & Labs
IT Managed Services
Define the supported environment. Separate support from projects.
MADGICX / LABSINDUSTRY RESEARCH
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Scope & method
Within Software & Technology Platforms
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Software revenue metricsACV · MRR · ARPU
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
- MRRMonthly recurring revenue
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenue- ARPUAverage revenue per user
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPU- ACVAnnual contract value
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract value
Questions, answered.AOV, context & using this research11 answers
In this category
Which service boundaries matter when comparing managed IT engagement value?
Kyndryl describes workplace services spanning devices, support and technology access. Define the environment and purchased service scope before comparing contracted fees. A managed-service enquiry does not establish a common price per device or total contract value.
Should support tickets and sales enquiries share a conversion count?
NTT's managed-services welcome page provides request and escalation paths for existing clients. Keep customer support activity separate from new-service enquiries and signed engagements. A service-desk request is not a new sale.
What can managed IT creative show beyond an uptime promise?
Kyndryl's workplace support offering focuses on support delivery for employee technology. Show the actual request-to-resolution workflow and contracted boundaries. Do not invent response times, service-level guarantees or universal uptime from a broad service description.
How can a managed IT landing page qualify the needed service?
Kyndryl organizes workplace services around distinct support and employee-technology needs. Ask about the actual environment and requested scope before presenting a quote. A common service label does not establish that every provider includes the same coverage.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Software revenue metrics
What is MRR for a software business?
Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
What is ARPU for a software business?
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
What is ACV for a software business?
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Does purchase AOV measure MRR, ARPU or ACV?
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.