Seasonal & Outerwear

Show the advertised jacket's actual insulation and intended conditions. Patagonia distinguishes natural down from synthetic insulation and describes synthetic performance when damp. Those material differences can inform a demonstration; they do not establish the performance of every jacket.

Care can be relevant to the product claim. Patagonia explains that contaminants affect durable water repellency and provides washing and drying guidance for waterproof shells. Link the advertised garment's own care instructions; do not apply one shell's instructions to every coat.

They solve different product needs. Patagonia's insulation and shell-care guides discuss warmth and water-repellent performance separately. Distinguish the advertised construction and use, then assess campaign results yourself; the source does not report a winning seasonal audience split.

AOV is a purchase-value metric. The account aggregate contains no garment construction, temperature test or item-price breakdown. Use documented product specifications for those comparisons and this benchmark only for monetary order-value context.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The median account AOV for Seasonal & Outerwear is $87.89 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The middle 50% of account AOVs runs from $39.76 to $157.96 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 25th-percentile account AOV is $39.76 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 75th-percentile account AOV is $157.96 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

This benchmark covers exact Seasonal & Outerwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.