No publishable AOV benchmark
Explore category insights and their sources below.
Software & Technology Platforms57 / 552
Madgicx Research & Labs
Software Development Services
Make the deliverable concrete. Separate discovery from delivery.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Software & Technology Platforms
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System Integration Services
Research
Software revenue metricsACV · MRR · ARPU
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
- MRRMonthly recurring revenue
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenue- ARPUAverage revenue per user
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPU- ACVAnnual contract value
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract value
Questions, answered.AOV, context & using this research11 answers
In this category
Should product discovery and software delivery share one service offer?
Thoughtworks separates strategy, design, delivery and modernization services. Name the commissioned stage and deliverable in the landing page. A discovery engagement and a full product build do not automatically have comparable fees or sales cycles.
Can a discovery workshop request count as a software delivery sale?
Thoughtworks describes discovery as work to align scope and understanding before development. Track workshop enquiries, commissioned discovery and signed delivery work separately. Interest in a workshop does not establish the value of a full build.
What should a development-services value comparison make explicit?
Endava describes engineering and product development services tailored to client context. Compare actual contracted scope, deliverables and charge periods. A vendor service page does not supply a typical project fee or justify annualizing an enquiry value.
What can software development creative demonstrate without an invented outcome metric?
Thoughtworks lists prototype, design and delivery work. Show the actual artifact or engineering process offered and identify the service stage. Do not borrow a vendor's unrelated client-case result as a guaranteed result for every engagement.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Software revenue metrics
What is MRR for a software business?
Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
What is ARPU for a software business?
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
What is ACV for a software business?
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Does purchase AOV measure MRR, ARPU or ACV?
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.