$29.77
Average order value
Median account AOV · USD
$12.88 to $120.27Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method
Software & Technology Platforms56 / 552
Madgicx Research & Labs
Marketing Technology Platforms
Median account AOV: $29.77 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
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Software revenue metricsACV · MRR · ARPU
These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.
- MRRMonthly recurring revenue
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenue- ARPUAverage revenue per user
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPU- ACVAnnual contract value
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract value
Questions, answered.AOV, context & using this research20 answers
In this category
Why distinguish stored contacts from billable marketing contacts?
HubSpot describes a marketing-contact model with different contact classifications. Use the actual platform's billing definition rather than treating every stored record as a paid unit. A contact count is not purchase AOV or recurring revenue.
What should an email-platform offer say about sending limits?
Mailchimp explains additional charges when contact or send limits exceed the plan tier. Make the current allowance and overage basis visible for the advertised plan. A headline subscription price does not establish every possible monthly bill.
Should onboarding fees and recurring software charges be analyzed together?
HubSpot's marketer bundle notes onboarding separately from its recurring offer. Label each charge and its period before comparing purchases. A one-time implementation charge is not itself MRR or a recurring subscription unit.
Which marketing workflow should an ad demonstrate?
HubSpot's marketer offer combines marketing and content tools with defined seats and contacts. Show a task included in the advertised modules and plan. Do not infer lead quality or revenue lift from the presence of a platform feature.
Read the benchmark
What is the average order value benchmark for Marketing Technology Platforms?
The median account AOV for Marketing Technology Platforms is $29.77 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the typical AOV range in Marketing Technology Platforms?
The middle 50% of account AOVs runs from $12.88 to $120.27 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $12.88 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $120.27 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How is account AOV calculated for this benchmark?
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What dates does this AOV benchmark cover?
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Marketing Technology Platforms classifications under Software & Technology Platforms. It excludes the parent industry and sibling subcategories.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Software revenue metrics
What is MRR for a software business?
Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
What is ARPU for a software business?
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
What is ACV for a software business?
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Does purchase AOV measure MRR, ARPU or ACV?
These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.