No publishable AOV benchmark
Explore category insights and their sources below.
Passenger Transportation Services351 / 552
Madgicx Research & Labs
Cruise Ship Services
Distinguish deposits, tickets and onboard spend.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Passenger Transportation Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Is a cruise deposit the same as full voyage revenue?
Carnival's FY2025 filing records advance cruise and onboard receipts as customer deposits before recognizing revenue under its voyage rules. A deposit can confirm a reservation while the balance remains payable. Label deposit, full booking value and recognized revenue separately in campaign analysis.
Should a fare-only cruise campaign claim onboard sales as ticket value?
Carnival separately describes passenger-ticket and onboard revenue, including excursion sales and concession treatment. Define the basket being measured. An onboard purchase can add revenue after the initial ticket sale, but the filing does not attribute that purchase to a specific advertisement.
Can bundled cruise inclusions be counted again as new paid extras?
Carnival allocates bundled services between ticket and onboard revenue using estimated standalone selling prices. That allocation divides one bundle's value; it does not establish another payment. Distinguish allocated inclusions from additional purchases when comparing package-led campaign orders.
How do vouchers and cancellations change a cruise sale's retained value?
Carnival's FY2025 filing says redeemed discount vouchers reduce ticket revenue and cancellation fees are recognized when cancellation occurs. Compare the applicable net or retained amount with the original booking value; these are company accounting policies, not a universal ad-platform adjustment procedure.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.