{
  "name": "Cruise Ship Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "cruise-ship-services",
  "kind": "subcategory",
  "parent_slug": "passenger-transportation-services",
  "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "cruise-ship-services",
    "parent_slug": "passenger-transportation-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:36.491716+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Cruise Ship Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:10:36.491716+00:00. https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hrtv1-cruise-ship-services-1",
      "question": "Is a cruise deposit the same as full voyage revenue?",
      "text": "Carnival's FY2025 filing records advance cruise and onboard receipts as customer deposits before recognizing revenue under its voyage rules. A deposit can confirm a reservation while the balance remains payable. Label deposit, full booking value and recognized revenue separately in campaign analysis.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-hrtv1-cruise-ship-services-1",
      "citation": "Madgicx Research & Labs. Cruise Ship Services. Is a cruise deposit the same as full voyage revenue? Carnival's FY2025 filing records advance cruise and onboard receipts as customer deposits before recognizing revenue under its voyage rules. A deposit can confirm a reservation while the balance remains payable. Label deposit, full booking value and recognized revenue separately in campaign analysis.  Source: https://www.sec.gov/Archives/edgar/data/815097/000081509726000007/ccl-20251130.htm Answer: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-hrtv1-cruise-ship-services-1",
      "source_url": "https://www.sec.gov/Archives/edgar/data/815097/000081509726000007/ccl-20251130.htm"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-cruise-ship-services-2",
      "question": "Should a fare-only cruise campaign claim onboard sales as ticket value?",
      "text": "Carnival separately describes passenger-ticket and onboard revenue, including excursion sales and concession treatment. Define the basket being measured. An onboard purchase can add revenue after the initial ticket sale, but the filing does not attribute that purchase to a specific advertisement.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-hrtv1-cruise-ship-services-2",
      "citation": "Madgicx Research & Labs. Cruise Ship Services. Should a fare-only cruise campaign claim onboard sales as ticket value? Carnival separately describes passenger-ticket and onboard revenue, including excursion sales and concession treatment. Define the basket being measured. An onboard purchase can add revenue after the initial ticket sale, but the filing does not attribute that purchase to a specific advertisement.  Source: https://www.sec.gov/Archives/edgar/data/815097/000081509726000007/ccl-20251130.htm Answer: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-hrtv1-cruise-ship-services-2",
      "source_url": "https://www.sec.gov/Archives/edgar/data/815097/000081509726000007/ccl-20251130.htm"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-cruise-ship-services-3",
      "question": "Can bundled cruise inclusions be counted again as new paid extras?",
      "text": "Carnival allocates bundled services between ticket and onboard revenue using estimated standalone selling prices. That allocation divides one bundle's value; it does not establish another payment. Distinguish allocated inclusions from additional purchases when comparing package-led campaign orders.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-hrtv1-cruise-ship-services-3",
      "citation": "Madgicx Research & Labs. Cruise Ship Services. Can bundled cruise inclusions be counted again as new paid extras? Carnival allocates bundled services between ticket and onboard revenue using estimated standalone selling prices. That allocation divides one bundle's value; it does not establish another payment. Distinguish allocated inclusions from additional purchases when comparing package-led campaign orders.  Source: https://www.sec.gov/Archives/edgar/data/815097/000081509726000007/ccl-20251130.htm Answer: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-hrtv1-cruise-ship-services-3",
      "source_url": "https://www.sec.gov/Archives/edgar/data/815097/000081509726000007/ccl-20251130.htm"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-cruise-ship-services-4",
      "question": "How do vouchers and cancellations change a cruise sale's retained value?",
      "text": "Carnival's FY2025 filing says redeemed discount vouchers reduce ticket revenue and cancellation fees are recognized when cancellation occurs. Compare the applicable net or retained amount with the original booking value; these are company accounting policies, not a universal ad-platform adjustment procedure.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-hrtv1-cruise-ship-services-4",
      "citation": "Madgicx Research & Labs. Cruise Ship Services. How do vouchers and cancellations change a cruise sale's retained value? Carnival's FY2025 filing says redeemed discount vouchers reduce ticket revenue and cancellation fees are recognized when cancellation occurs. Compare the applicable net or retained amount with the original booking value; these are company accounting policies, not a universal ad-platform adjustment procedure.  Source: https://www.sec.gov/Archives/edgar/data/815097/000081509726000007/ccl-20251130.htm Answer: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-hrtv1-cruise-ship-services-4",
      "source_url": "https://www.sec.gov/Archives/edgar/data/815097/000081509726000007/ccl-20251130.htm"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Cruise Ship Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#benchmark Answer: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Cruise Ship Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Cruise Ship Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/cruise-ship-services#reuse"
    }
  ]
}