No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Signup is only the first permission.
Explore category insights and their sources below.
Within Financial Services & Fintech
Coinbase's UK signup guide separates application completion from identity verification, payment-method linking, investor self-certification and an appropriateness assessment. Only customers passing the assessment can buy or trade. Suggested measurement: keep registration distinct from trading permission in this UK provider example.
Coinbase's UK guide requires a 24-hour waiting period after signup under the UK financial-promotions rules. Its assessment and verification checks are additional stages. A campaign promising immediate access would omit this provider's UK onboarding conditions.
The UK guide requires an adult applicant, supported government photo identification and an SMS-capable phone. It also describes tax-residency and TIN reporting beginning 1 January 2026, with a regional equivalent where applicable. These are Coinbase's stated UK-flow requirements, not a universal exchange checklist.
Coinbase's UK guide says creating or maintaining an account has no fee. Its separate fee explainer describes payment-method-dependent cash fees, variable trading fees and a spread on simple trades; fees and spread appear in the preview. Availability varies by region. Suggested measurement: distinguish account creation from a priced transaction.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.