No publishable AOV benchmark
Explore category insights and their sources below.
Passenger Transportation Services349 / 552
Madgicx Research & Labs
Airline Passenger Services
Separate fares from ancillary sales.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Passenger Transportation Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Should airline ticket value include all ancillary revenue?
Ryanair's FY2025 results report scheduled and ancillary revenue separately. A fare-only purchase measure and a measure including extras describe different baskets. Declare the scope before comparing campaigns; company revenue totals do not establish this page's unavailable airline purchase-AOV benchmark.
Does passenger growth prove that an airline campaign raised average fare?
Ryanair reported higher FY2025 traffic alongside lower average fares. Passenger volume and fare value can move in different directions. Evaluate each separately; those company-wide results are an illustration, not evidence that advertising caused either change.
Can a lowest-fare ad imply a chosen seat and extra baggage?
Ryanair's Basic bundle includes a small bag and automatic seat allocation, while its other bundles add specified seating and baggage benefits. Match the campaign's promise and transaction-value comparison to the bundle sold rather than implying all extras are included in the entry fare.
Does advertising fee-free flight changes imply unchanged ticket value?
Ryanair's Flexi Plus description distinguishes no change fee from a fare difference that may still apply. Qualify a flexibility claim accordingly. A later repricing can change the traveler's cost even where the advertised change fee is waived.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.