{
  "name": "Airline Passenger Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "airline-passenger-services",
  "kind": "subcategory",
  "parent_slug": "passenger-transportation-services",
  "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "airline-passenger-services",
    "parent_slug": "passenger-transportation-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:36.491716+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Airline Passenger Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:10:36.491716+00:00. https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hrtv1-airline-passenger-services-1",
      "question": "Should airline ticket value include all ancillary revenue?",
      "text": "Ryanair's FY2025 results report scheduled and ancillary revenue separately. A fare-only purchase measure and a measure including extras describe different baskets. Declare the scope before comparing campaigns; company revenue totals do not establish this page's unavailable airline purchase-AOV benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-hrtv1-airline-passenger-services-1",
      "citation": "Madgicx Research & Labs. Airline Passenger Services. Should airline ticket value include all ancillary revenue? Ryanair's FY2025 results report scheduled and ancillary revenue separately. A fare-only purchase measure and a measure including extras describe different baskets. Declare the scope before comparing campaigns; company revenue totals do not establish this page's unavailable airline purchase-AOV benchmark.  Source: https://corporate.ryanair.com/news/ryanair-reports-pat-of-e1-61bn-despite-7-lower-fares-1st-eu-airline-to-carry-200m-guests-in-one-year/ Answer: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-hrtv1-airline-passenger-services-1",
      "source_url": "https://corporate.ryanair.com/news/ryanair-reports-pat-of-e1-61bn-despite-7-lower-fares-1st-eu-airline-to-carry-200m-guests-in-one-year/"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-airline-passenger-services-2",
      "question": "Does passenger growth prove that an airline campaign raised average fare?",
      "text": "Ryanair reported higher FY2025 traffic alongside lower average fares. Passenger volume and fare value can move in different directions. Evaluate each separately; those company-wide results are an illustration, not evidence that advertising caused either change.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-hrtv1-airline-passenger-services-2",
      "citation": "Madgicx Research & Labs. Airline Passenger Services. Does passenger growth prove that an airline campaign raised average fare? Ryanair reported higher FY2025 traffic alongside lower average fares. Passenger volume and fare value can move in different directions. Evaluate each separately; those company-wide results are an illustration, not evidence that advertising caused either change.  Source: https://corporate.ryanair.com/news/ryanair-reports-pat-of-e1-61bn-despite-7-lower-fares-1st-eu-airline-to-carry-200m-guests-in-one-year/ Answer: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-hrtv1-airline-passenger-services-2",
      "source_url": "https://corporate.ryanair.com/news/ryanair-reports-pat-of-e1-61bn-despite-7-lower-fares-1st-eu-airline-to-carry-200m-guests-in-one-year/"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-airline-passenger-services-3",
      "question": "Can a lowest-fare ad imply a chosen seat and extra baggage?",
      "text": "Ryanair's Basic bundle includes a small bag and automatic seat allocation, while its other bundles add specified seating and baggage benefits. Match the campaign's promise and transaction-value comparison to the bundle sold rather than implying all extras are included in the entry fare.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-hrtv1-airline-passenger-services-3",
      "citation": "Madgicx Research & Labs. Airline Passenger Services. Can a lowest-fare ad imply a chosen seat and extra baggage? Ryanair's Basic bundle includes a small bag and automatic seat allocation, while its other bundles add specified seating and baggage benefits. Match the campaign's promise and transaction-value comparison to the bundle sold rather than implying all extras are included in the entry fare.  Source: https://help.ryanair.com/hc/en-us/articles/12888555638161-What-are-Ryanair-s-fare-bundle-options Answer: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-hrtv1-airline-passenger-services-3",
      "source_url": "https://help.ryanair.com/hc/en-us/articles/12888555638161-What-are-Ryanair-s-fare-bundle-options"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-airline-passenger-services-4",
      "question": "Does advertising fee-free flight changes imply unchanged ticket value?",
      "text": "Ryanair's Flexi Plus description distinguishes no change fee from a fare difference that may still apply. Qualify a flexibility claim accordingly. A later repricing can change the traveler's cost even where the advertised change fee is waived.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-hrtv1-airline-passenger-services-4",
      "citation": "Madgicx Research & Labs. Airline Passenger Services. Does advertising fee-free flight changes imply unchanged ticket value? Ryanair's Flexi Plus description distinguishes no change fee from a fare difference that may still apply. Qualify a flexibility claim accordingly. A later repricing can change the traveler's cost even where the advertised change fee is waived.  Source: https://help.ryanair.com/hc/en-us/articles/12888555638161-What-are-Ryanair-s-fare-bundle-options Answer: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-hrtv1-airline-passenger-services-4",
      "source_url": "https://help.ryanair.com/hc/en-us/articles/12888555638161-What-are-Ryanair-s-fare-bundle-options"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Airline Passenger Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#benchmark Answer: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Airline Passenger Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Airline Passenger Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/airline-passenger-services#reuse"
    }
  ]
}