{
  "name": "Seasonal & Outerwear",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "seasonal-outerwear",
  "kind": "subcategory",
  "parent_slug": "apparel-fashion",
  "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "seasonal-outerwear",
    "parent_slug": "apparel-fashion",
    "cohort_scope": "exact_child",
    "median_aov_usd": 87.89,
    "p25_aov_usd": 39.76,
    "p75_aov_usd": 157.96,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:01.732249+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Seasonal & Outerwear account AOV: median $87.89; middle 50% $39.76–$157.96. Snapshot read 2026-10-11T14:06:01.732249+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "patagonia",
      "name": "Patagonia",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.patagonia.com/shop/category/jackets/l",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets: Winter, Fall, & Spring by Patagonia",
          "url": "https://www.patagonia.com/shop/category/jackets/l"
        }
      ]
    },
    {
      "id": "the-north-face",
      "name": "The North Face",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.thenorthface.com/en-us/c/womens/womens-jackets-and-vests-211719?bc_lcid=t6529704258297856lw6247887831687168li0&obem=VJAzYgFuBySElzTTobg1MUKe_QanwK-_kipQUoj5WJw%3D&page=2",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Jackets & Vests | The North Face",
          "url": "https://www.thenorthface.com/en-us/c/womens/womens-jackets-and-vests-211719?bc_lcid=t6529704258297856lw6247887831687168li0&obem=VJAzYgFuBySElzTTobg1MUKe_QanwK-_kipQUoj5WJw%3D&page=2"
        }
      ]
    },
    {
      "id": "columbia",
      "name": "Columbia",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://perf.columbia.com/c/outdoor-jackets-coats/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop All Jackets | Columbia Sportswear",
          "url": "https://perf.columbia.com/c/outdoor-jackets-coats/"
        }
      ]
    },
    {
      "id": "arc-teryx",
      "name": "Arc'teryx",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://arcteryx.com/us/en",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outdoor Clothing, Technical Outerwear, & Accessories | Arc'teryx United States",
          "url": "https://arcteryx.com/us/en"
        }
      ]
    },
    {
      "id": "mammut",
      "name": "Mammut",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.mammut.com/us/en/category/5823/softshell-jackets/activity/urban",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Softshell Jackets » Lightweight, Hooded Jackets | Mammut",
          "url": "https://www.mammut.com/us/en/category/5823/softshell-jackets/activity/urban"
        }
      ]
    },
    {
      "id": "marmot",
      "name": "Marmot",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.marmot.com/c/marmot-men-lightweight",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Lightweight Jackets & Outerwear | Marmot",
          "url": "https://www.marmot.com/c/marmot-men-lightweight"
        }
      ]
    },
    {
      "id": "outdoor-research",
      "name": "Outdoor Research",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.outdoorresearch.com/collections/mens-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Outdoor Jackets | Outdoor Research",
          "url": "https://www.outdoorresearch.com/collections/mens-jackets"
        }
      ]
    },
    {
      "id": "rab",
      "name": "Rab",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://rab.equipment/eu/womens/all-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Jackets | Lightweight Outdoor Coats - Rab® EU",
          "url": "https://rab.equipment/eu/womens/all-jackets"
        }
      ]
    },
    {
      "id": "montane",
      "name": "Montane",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://montane.com/collections/mens-all-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets & Coats | Protective Outerwear – Montane - UK",
          "url": "https://montane.com/collections/mens-all-jackets"
        }
      ]
    },
    {
      "id": "berghaus",
      "name": "Berghaus",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://berghaus.com/en-us/collections/jackets-coats",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets & Coats – Berghaus",
          "url": "https://berghaus.com/en-us/collections/jackets-coats"
        }
      ]
    },
    {
      "id": "mountain-equipment",
      "name": "Mountain Equipment",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.mountain-equipment.com/collections/mens-outdoor-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Outdoor Jackets – Mountain Equipment",
          "url": "https://www.mountain-equipment.com/collections/mens-outdoor-jackets"
        }
      ]
    },
    {
      "id": "fjallraven",
      "name": "Fjallraven",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.fjallraven.com/us/en-us/men/jackets/outdoor-jackets/?Size=XS_XXL_S",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Outdoor Jackets, durable jackets for all activities | Fjällräven US",
          "url": "https://www.fjallraven.com/us/en-us/men/jackets/outdoor-jackets/?Size=XS_XXL_S"
        }
      ]
    },
    {
      "id": "norrona",
      "name": "Norrona",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.norrona.com/en-GB/products/categories/jackets/?h=13854",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets for men, women, and kids/junior - Norrøna®",
          "url": "https://www.norrona.com/en-GB/products/categories/jackets/?h=13854"
        }
      ]
    },
    {
      "id": "helly-hansen",
      "name": "Helly Hansen",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.hellyhansen.com/en_us/shop/jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets & Outerwear | Helly Hansen US",
          "url": "https://www.hellyhansen.com/en_us/shop/jackets"
        }
      ]
    },
    {
      "id": "jack-wolfskin",
      "name": "Jack Wolfskin",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.jack-wolfskin.com/en-gb/collections/women-winter-jackets-winter-coats?q=jacket",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Winter Jackets & Winter Coats online | JACK WOLFSKIN",
          "url": "https://www.jack-wolfskin.com/en-gb/collections/women-winter-jackets-winter-coats?q=jacket"
        }
      ]
    },
    {
      "id": "vaude",
      "name": "Vaude",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.vaude.com/int/en/women/clothing/jackets/3in1-jackets.html",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Eco-friendly 3in1 jackets for women",
          "url": "https://www.vaude.com/int/en/women/clothing/jackets/3in1-jackets.html"
        }
      ]
    },
    {
      "id": "sch-ffel",
      "name": "Schöffel",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.schoeffel.com/de/en/outdoor/leisure/parkas?_billing_country_selection=DE",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Parkas | SCHÖFFEL",
          "url": "https://www.schoeffel.com/de/en/outdoor/leisure/parkas?_billing_country_selection=DE"
        }
      ]
    },
    {
      "id": "salewa",
      "name": "Salewa",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.salewa.com/men-hardshell-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Hardshell Jackets | Jackets | Men | Salewa® International",
          "url": "https://www.salewa.com/men-hardshell-jackets"
        }
      ]
    },
    {
      "id": "ortovox",
      "name": "Ortovox",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.ortovox.com/us-en/shop/women/mountainwear/jackets-vests/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Merino & SWISSWOOL jackets for women | ORTOVOX",
          "url": "https://www.ortovox.com/us-en/shop/women/mountainwear/jackets-vests/"
        }
      ]
    },
    {
      "id": "dynafit",
      "name": "Dynafit",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.dynafit.com/men/apparel/jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Dynafit Jackets Men | Dynafit® International",
          "url": "https://www.dynafit.com/men/apparel/jackets"
        }
      ]
    },
    {
      "id": "black-diamond",
      "name": "Black Diamond",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://eu.blackdiamondequipment.com/collections/ski-shell-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shell Jackets - Soft Shell & Hard Shell Ski Jackets | Black Diamond – Black Diamond Europe",
          "url": "https://eu.blackdiamondequipment.com/collections/ski-shell-jackets"
        }
      ]
    },
    {
      "id": "ternua",
      "name": "Ternua",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.ternua.com/es/en/hombre/chaquetas-y-chalecos/impermeables.html",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Impermeables - Jackets and Gilets - Man",
          "url": "https://www.ternua.com/es/en/hombre/chaquetas-y-chalecos/impermeables.html"
        }
      ]
    },
    {
      "id": "picture-organic-clothing",
      "name": "Picture Organic Clothing",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.picture-organic-clothing.com/en-gb/collections/177-fleeces",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Fleeces – Picture",
          "url": "https://www.picture-organic-clothing.com/en-gb/collections/177-fleeces"
        }
      ]
    },
    {
      "id": "o-neill",
      "name": "O'Neill",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://us.oneill.com/collections/mens-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets & Versatile Outerwear | O'Neill",
          "url": "https://us.oneill.com/collections/mens-jackets"
        }
      ]
    },
    {
      "id": "billabong",
      "name": "Billabong",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.billabong.com/collections/adult-jackets-0afz03a",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Adult Jackets | Billabong",
          "url": "https://www.billabong.com/collections/adult-jackets-0afz03a"
        }
      ]
    },
    {
      "id": "quiksilver",
      "name": "Quiksilver",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.quiksilver.com/collections/jackets-outerwear-0afz00a",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets Outerwear | Quiksilver",
          "url": "https://www.quiksilver.com/collections/jackets-outerwear-0afz00a"
        }
      ]
    },
    {
      "id": "roxy",
      "name": "Roxy",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.roxy.com/collections/gore-tex",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Roxy GORE-TEX Snow Gear | Waterproof Jackets & Pants",
          "url": "https://www.roxy.com/collections/gore-tex"
        }
      ]
    },
    {
      "id": "burton",
      "name": "Burton",
      "segment": "Snow and ski outerwear",
      "url": "https://www.burton.com/en-us/collections/outerwear",
      "description": "Public snow and ski outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outerwear | Men's, Women's & Kids' | Burton Snowboards",
          "url": "https://www.burton.com/en-us/collections/outerwear"
        }
      ]
    },
    {
      "id": "volcom",
      "name": "Volcom",
      "segment": "Snow and ski outerwear",
      "url": "https://www.volcom.com/collections/mens-jackets?current=2",
      "description": "Public snow and ski outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets & Everyday Outerwear - Volcom",
          "url": "https://www.volcom.com/collections/mens-jackets?current=2"
        }
      ]
    },
    {
      "id": "686",
      "name": "686",
      "segment": "Snow and ski outerwear",
      "url": "https://www.686.com/collections/wn26-product-comp/products/mens-smarty-3-in-1-form-jacket?variant=47672958353579",
      "description": "Public snow and ski outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "686 Men's SMARTY® 3-In-1 Form Jacket – 686.com",
          "url": "https://www.686.com/collections/wn26-product-comp/products/mens-smarty-3-in-1-form-jacket?variant=47672958353579"
        }
      ]
    },
    {
      "id": "dc-shoes",
      "name": "DC Shoes",
      "segment": "Snow and ski outerwear",
      "url": "https://www.dcshoes.com/collections/womens-outerwear",
      "description": "Public snow and ski outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Outerwear – DC Shoes",
          "url": "https://www.dcshoes.com/collections/womens-outerwear"
        }
      ]
    },
    {
      "id": "obermeyer",
      "name": "Obermeyer",
      "segment": "Snow and ski outerwear",
      "url": "https://obermeyer.com/",
      "description": "Public snow and ski outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Obermeyer | Ski & Snowboard Outerwear",
          "url": "https://obermeyer.com/"
        }
      ]
    },
    {
      "id": "descente",
      "name": "Descente",
      "segment": "Snow and ski outerwear",
      "url": "https://my.descente.com/collections/women%27s-outerwear-jackets",
      "description": "Public snow and ski outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Outerwear & Jackets – DESCENTE MY",
          "url": "https://my.descente.com/collections/women%27s-outerwear-jackets"
        }
      ]
    },
    {
      "id": "phenix",
      "name": "Phenix",
      "segment": "Snow and ski outerwear",
      "url": "https://phenixstore.com/en/collections/jacket-alk-mens",
      "description": "Public snow and ski outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Blouson Jacket | alk phenix | MENS",
          "url": "https://phenixstore.com/en/collections/jacket-alk-mens"
        }
      ]
    },
    {
      "id": "peak-performance",
      "name": "Peak Performance",
      "segment": "Snow and ski outerwear",
      "url": "https://www.peakperformance.com/jacket-collection",
      "description": "Public snow and ski outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Discover Our Jacket Collection | Peak Performance",
          "url": "https://www.peakperformance.com/jacket-collection"
        }
      ]
    },
    {
      "id": "kari-traa",
      "name": "Kari Traa",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.karitraa.com/eu/en/outlet-eu/jackets-and-vests/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets & Vests | Kari Traa Outlet",
          "url": "https://www.karitraa.com/eu/en/outlet-eu/jackets-and-vests/"
        }
      ]
    },
    {
      "id": "dale-of-norway",
      "name": "Dale of Norway",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://eu.daleofnorway.com/women/jacket/short-jacket/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Short wool jackets and cardigans for women - Dale of Norway",
          "url": "https://eu.daleofnorway.com/women/jacket/short-jacket/"
        }
      ]
    },
    {
      "id": "devold",
      "name": "Devold",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.devold.com/en-no/women/jackets-vests/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets & vests for women in 100% merino wool | Devold",
          "url": "https://www.devold.com/en-no/women/jackets-vests/"
        }
      ]
    },
    {
      "id": "bergans",
      "name": "Bergans",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.bergans.com/en/women/jackets/coats-and-parkas?filter.eComFilter1.0=Coat",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Coats and parkas for women | Bergans",
          "url": "https://www.bergans.com/en/women/jackets/coats-and-parkas?filter.eComFilter1.0=Coat"
        }
      ]
    },
    {
      "id": "didriksons",
      "name": "Didriksons",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.didriksons.com/en/c/men/jackets/outdoor-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outdoor Jackets - Didriksons",
          "url": "https://www.didriksons.com/en/c/men/jackets/outdoor-jackets"
        }
      ]
    },
    {
      "id": "reima",
      "name": "Reima",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.reima.com/en",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outerwear for Babies, Toddlers & Active Kids | Reima",
          "url": "https://www.reima.com/en"
        }
      ]
    },
    {
      "id": "polarn-o-pyret",
      "name": "Polarn O. Pyret",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.polarnopyretusa.com/otwr_snap-in-solution-shell/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outerwear - Snap in solution - Snap in Solution-Shell - Polarn O. Pyret",
          "url": "https://www.polarnopyretusa.com/otwr_snap-in-solution-shell/"
        }
      ]
    },
    {
      "id": "regatta",
      "name": "Regatta",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.regatta.com/row/mens/jackets-coats/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Mens Jackets & Coats | Regatta",
          "url": "https://www.regatta.com/row/mens/jackets-coats/"
        }
      ]
    },
    {
      "id": "craghoppers",
      "name": "Craghoppers",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.craghoppers.com/row/mens/jackets/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Jackets | Outdoor Jackets For Men | Craghoppers ROW",
          "url": "https://www.craghoppers.com/row/mens/jackets/"
        }
      ]
    },
    {
      "id": "trespass",
      "name": "Trespass",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.trespass.com/us/men/jackets/lightweight-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Mens Lightweight Jackets & Coats - Trespass | Trespass",
          "url": "https://www.trespass.com/us/men/jackets/lightweight-jackets"
        }
      ]
    },
    {
      "id": "dare-2b",
      "name": "Dare 2b",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.dare2b.com/row/clothing/jackets-coats/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets & Coats for Women, Men & Kids | Dare2B",
          "url": "https://www.dare2b.com/row/clothing/jackets-coats/"
        }
      ]
    },
    {
      "id": "decathlon",
      "name": "Decathlon",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.decathlon.com/collections/jackets-outerwear",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Skiwear – Decathlon",
          "url": "https://www.decathlon.com/collections/jackets-outerwear"
        }
      ]
    },
    {
      "id": "eddie-bauer",
      "name": "Eddie Bauer",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.eddiebauer.com/collections/outerwear",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets & Outerwear – Eddie Bauer",
          "url": "https://www.eddiebauer.com/collections/outerwear"
        }
      ]
    },
    {
      "id": "l-l-bean",
      "name": "L.L.Bean",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.llbean.com/buy/weather-ready-outerwear",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Weather Ready Outerwear | LLBean",
          "url": "https://www.llbean.com/buy/weather-ready-outerwear"
        }
      ]
    },
    {
      "id": "lands-end",
      "name": "Lands' End",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.landsend.com/shop/womens-coats-jackets-outerwear/S-xfi-xez-y5c-xhi-xec?msockid=2ab0f85a80e264de0501ee2c816c6512",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Coats & Jackets | Lands' End",
          "url": "https://www.landsend.com/shop/womens-coats-jackets-outerwear/S-xfi-xez-y5c-xhi-xec?msockid=2ab0f85a80e264de0501ee2c816c6512"
        }
      ]
    },
    {
      "id": "orvis",
      "name": "Orvis",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.orvis.com/women/jackets-vests",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s Jackets & Vests | Orvis",
          "url": "https://www.orvis.com/women/jackets-vests"
        }
      ]
    },
    {
      "id": "filson",
      "name": "Filson",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.filson.com/collections/outerwear",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Better Outdoor Jackets | Filson",
          "url": "https://www.filson.com/collections/outerwear"
        }
      ]
    },
    {
      "id": "pendleton",
      "name": "Pendleton",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.pendleton-usa.com/women/clothing/jackets-coats/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "High-Quality Women's Jackets & Coats | Pendleton",
          "url": "https://www.pendleton-usa.com/women/clothing/jackets-coats/"
        }
      ]
    },
    {
      "id": "woolrich",
      "name": "Woolrich",
      "segment": "Specialist coats and jackets",
      "url": "https://www.woolrich.com/pl/en/women/outerwear/",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's outerwear: jackets, winter coats and parkas | Woolrich PL",
          "url": "https://www.woolrich.com/pl/en/women/outerwear/"
        }
      ]
    },
    {
      "id": "barbour",
      "name": "Barbour",
      "segment": "Specialist coats and jackets",
      "url": "https://www.barbour.com/row/mens/mens-jackets-coats",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Jackets & Coats | Barbour",
          "url": "https://www.barbour.com/row/mens/mens-jackets-coats"
        }
      ]
    },
    {
      "id": "belstaff",
      "name": "Belstaff",
      "segment": "Specialist coats and jackets",
      "url": "https://belstaff.com/collections/men-outerwear",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Outerwear – Belstaff.com",
          "url": "https://belstaff.com/collections/men-outerwear"
        }
      ]
    },
    {
      "id": "schott-nyc",
      "name": "Schott NYC",
      "segment": "Specialist coats and jackets",
      "url": "https://www.schottnyc.com/collections/mens-outerwear",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Outerwear – Schott N.Y.C.",
          "url": "https://www.schottnyc.com/collections/mens-outerwear"
        }
      ]
    },
    {
      "id": "alpha-industries",
      "name": "Alpha Industries",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.alphaindustries.com/collections/women-shop-all-outerwear",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s Jackets & Coats | Alpha Industries",
          "url": "https://www.alphaindustries.com/collections/women-shop-all-outerwear"
        }
      ]
    },
    {
      "id": "canada-goose",
      "name": "Canada Goose",
      "segment": "Specialist coats and jackets",
      "url": "https://www.canadagoose.com/us/en/shop/men/shop-mens-outerwear",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outerwear for Men - Jackets, Vests & Bombers | Canada Goose US",
          "url": "https://www.canadagoose.com/us/en/shop/men/shop-mens-outerwear"
        }
      ]
    },
    {
      "id": "moncler",
      "name": "Moncler",
      "segment": "Specialist coats and jackets",
      "url": "https://www.moncler.com/en-de/men/outerwear/coats-and-jackets",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Coats & Jackets for Men - Outerwear | Moncler DE",
          "url": "https://www.moncler.com/en-de/men/outerwear/coats-and-jackets"
        }
      ]
    },
    {
      "id": "mackage",
      "name": "Mackage",
      "segment": "Specialist coats and jackets",
      "url": "https://www.mackage.com/",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Mackage® US | Luxury Outerwear, Ski Jackets, and Clothing",
          "url": "https://www.mackage.com/"
        }
      ]
    },
    {
      "id": "moose-knuckles",
      "name": "Moose Knuckles",
      "segment": "Specialist coats and jackets",
      "url": "https://www.mooseknucklescanada.com/en-us/collections/women-outerwear",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Outerwear | Moose Knuckles US",
          "url": "https://www.mooseknucklescanada.com/en-us/collections/women-outerwear"
        }
      ]
    },
    {
      "id": "nobis",
      "name": "Nobis",
      "segment": "Specialist coats and jackets",
      "url": "https://eu.nobis.com/",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Luxury Outerwear | Parkas, Jackets and Coats | Nobis – Nobis - EU",
          "url": "https://eu.nobis.com/"
        }
      ]
    },
    {
      "id": "rudsak",
      "name": "Rudsak",
      "segment": "Specialist coats and jackets",
      "url": "https://us.rudsak.com/collections/coats-jackets",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men & Women's Coats & Jackets | Winter Coats & Outerwear",
          "url": "https://us.rudsak.com/collections/coats-jackets"
        }
      ]
    },
    {
      "id": "parajumpers",
      "name": "Parajumpers",
      "segment": "Specialist coats and jackets",
      "url": "https://www.parajumpers.it/is/en/men/clothing/jackets/",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets, Parkas, Coats & Bomber | Parajumpers®",
          "url": "https://www.parajumpers.it/is/en/men/clothing/jackets/"
        }
      ]
    },
    {
      "id": "save-the-duck",
      "name": "Save The Duck",
      "segment": "Specialist coats and jackets",
      "url": "https://us.savetheduck.com/collections/men-all-outerwear",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men all outerwear - Save The Duck",
          "url": "https://us.savetheduck.com/collections/men-all-outerwear"
        }
      ]
    },
    {
      "id": "herno",
      "name": "Herno",
      "segment": "Specialist coats and jackets",
      "url": "https://www.herno.com/en/men/outerwear/",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Outerwear Down Jackets, Coats and Bomber | Herno®",
          "url": "https://www.herno.com/en/men/outerwear/"
        }
      ]
    },
    {
      "id": "colmar",
      "name": "Colmar",
      "segment": "Specialist coats and jackets",
      "url": "https://www.colmar.com/ca/en/woman/outlet/outerwear",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outerwear Outlet woman - Colmar",
          "url": "https://www.colmar.com/ca/en/woman/outlet/outerwear"
        }
      ]
    },
    {
      "id": "peuterey",
      "name": "Peuterey",
      "segment": "Specialist coats and jackets",
      "url": "https://www.peuterey.com/mc/en/pre-fall-26/men/outerwear",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outerwear Collection | Peuterey",
          "url": "https://www.peuterey.com/mc/en/pre-fall-26/men/outerwear"
        }
      ]
    },
    {
      "id": "k-way",
      "name": "K-Way",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.k-way.com/collections/mens-coats-long-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Long Jackets – K-Way.com",
          "url": "https://www.k-way.com/collections/mens-coats-long-jackets"
        }
      ]
    },
    {
      "id": "napapijri",
      "name": "Napapijri",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.napapijri.com/en-gb/collections/men-clothing-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets and Coats | Napapijri Official Website",
          "url": "https://www.napapijri.com/en-gb/collections/men-clothing-jackets"
        }
      ]
    },
    {
      "id": "stone-island",
      "name": "Stone Island",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.stoneisland.com/en-us/collection/coats-and-jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outerwear: coats and jackets for men | Stone Island US",
          "url": "https://www.stoneisland.com/en-us/collection/coats-and-jackets"
        }
      ]
    },
    {
      "id": "c-p-company",
      "name": "C.P. Company",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://www.cpcompany.com/en-ca/shop/main-collection/clothing/jackets-coats/",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets: Coats, Puffers, Windbreakers, Gilets | C.P. Company",
          "url": "https://www.cpcompany.com/en-ca/shop/main-collection/clothing/jackets-coats/"
        }
      ]
    },
    {
      "id": "rains",
      "name": "Rains",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://ca.rains.com/collections/jackets-men?filter.v.m.filter.color=Black&filter.v.m.filter.color=Blue",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Rain Jackets for Men | Buy Long Rain Jackets & Coats | Rains®",
          "url": "https://ca.rains.com/collections/jackets-men?filter.v.m.filter.color=Black&filter.v.m.filter.color=Blue"
        }
      ]
    },
    {
      "id": "stutterheim",
      "name": "Stutterheim",
      "segment": "Outdoor layers and weatherwear",
      "url": "https://stutterheim.com/en-us/women/jackets",
      "description": "Public outdoor layers and weatherwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Stutterheim",
          "url": "https://stutterheim.com/en-us/women/jackets"
        }
      ]
    },
    {
      "id": "mackintosh",
      "name": "Mackintosh",
      "segment": "Specialist coats and jackets",
      "url": "https://www.mackintosh.com/en-eu/collections/womens-coats-jackets",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Coats & Jackets | Mackintosh Official",
          "url": "https://www.mackintosh.com/en-eu/collections/womens-coats-jackets"
        }
      ]
    },
    {
      "id": "gloverall",
      "name": "Gloverall",
      "segment": "Specialist coats and jackets",
      "url": "https://www.gloverall.com/collections/mens-jackets?page=1",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets | Anoraks, Parkas & Outerwear | Gloverall",
          "url": "https://www.gloverall.com/collections/mens-jackets?page=1"
        }
      ]
    },
    {
      "id": "london-tradition",
      "name": "London Tradition",
      "segment": "Specialist coats and jackets",
      "url": "https://londontradition.com/shop/men",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Outerwear - Handmade in London | London Tradition",
          "url": "https://londontradition.com/shop/men"
        }
      ]
    },
    {
      "id": "burberry",
      "name": "Burberry",
      "segment": "Specialist coats and jackets",
      "url": "https://row.burberry.com/l/mens-coats-jackets/coats/",
      "description": "Public specialist coats and jackets range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Designer Coats & Jackets | Burberry®️ Official",
          "url": "https://row.burberry.com/l/mens-coats-jackets/coats/"
        }
      ]
    },
    {
      "id": "zara",
      "name": "Zara",
      "segment": "Fashion outerwear",
      "url": "https://www.zara.com/az/en/s-woman-outerwear-coats-l9261.html",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Coats | ZARA Azerbaijan",
          "url": "https://www.zara.com/az/en/s-woman-outerwear-coats-l9261.html"
        }
      ]
    },
    {
      "id": "h-m",
      "name": "H&M",
      "segment": "Fashion outerwear",
      "url": "https://www2.hm.com/en_us/men/products/jackets-coats/jackets.html",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets | Bomber, Puffer, Shackets, & Parkas | H&M US",
          "url": "https://www2.hm.com/en_us/men/products/jackets-coats/jackets.html"
        }
      ]
    },
    {
      "id": "mango",
      "name": "Mango",
      "segment": "Fashion outerwear",
      "url": "https://shop.mango.com/mk/en/c/men/coats_3a5ade78/",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s coats 2026 | MANGO Macedonia",
          "url": "https://shop.mango.com/mk/en/c/men/coats_3a5ade78/"
        }
      ]
    },
    {
      "id": "uniqlo",
      "name": "Uniqlo",
      "segment": "Fashion outerwear",
      "url": "https://www.uniqlo.com/us/en/men/outerwear-and-blazers",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Men's Outerwear & Blazers | UNIQLO US",
          "url": "https://www.uniqlo.com/us/en/men/outerwear-and-blazers"
        }
      ]
    },
    {
      "id": "cos",
      "name": "COS",
      "segment": "Fashion outerwear",
      "url": "https://www.cos.com/en-eu-e/men/coats-and-jackets",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Coats & Jackets | COS",
          "url": "https://www.cos.com/en-eu-e/men/coats-and-jackets"
        }
      ]
    },
    {
      "id": "arket",
      "name": "Arket",
      "segment": "Fashion outerwear",
      "url": "https://www.arket.com/en-eu/women/clothing/coats-jackets/jackets/",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets for women – ARKET EU",
          "url": "https://www.arket.com/en-eu/women/clothing/coats-jackets/jackets/"
        }
      ]
    },
    {
      "id": "quince",
      "name": "Quince",
      "segment": "Fashion outerwear",
      "url": "https://www.quince.com/shop/cold-weather-shop/women/outerwear",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Winter Coats - Down, Wool, Trench & Waxed Cotton",
          "url": "https://www.quince.com/shop/cold-weather-shop/women/outerwear"
        }
      ]
    },
    {
      "id": "aritzia",
      "name": "Aritzia",
      "segment": "Fashion outerwear",
      "url": "https://www.aritzia.com/us/en/clothing/coats-jackets/butter1",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Jackets & Coats for Women | Shop All Outerwear | Aritzia US",
          "url": "https://www.aritzia.com/us/en/clothing/coats-jackets/butter1"
        }
      ]
    },
    {
      "id": "j-crew",
      "name": "J.Crew",
      "segment": "Fashion outerwear",
      "url": "https://www.jcrew.com/buy/jackets-for-fall-0ajz07a/outerwear",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Fall Jackets Outerwear | J.Crew",
          "url": "https://www.jcrew.com/buy/jackets-for-fall-0ajz07a/outerwear"
        }
      ]
    },
    {
      "id": "madewell",
      "name": "Madewell",
      "segment": "Fashion outerwear",
      "url": "https://www.madewell.com/madewell_category/JACKETSANDOUTERWEAR.jsp?navLoc=left_nav",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Jackets and Outerwear | Madewell",
          "url": "https://www.madewell.com/madewell_category/JACKETSANDOUTERWEAR.jsp?navLoc=left_nav"
        }
      ]
    },
    {
      "id": "banana-republic",
      "name": "Banana Republic",
      "segment": "Fashion outerwear",
      "url": "https://bananarepublic.gap.com/browse/men/coats-and-jackets?cid=1016720&mlink=5001%2C1%2Chp_outerwear_mcta",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets, Coats & Outerwear | Banana Republic",
          "url": "https://bananarepublic.gap.com/browse/men/coats-and-jackets?cid=1016720&mlink=5001%2C1%2Chp_outerwear_mcta"
        }
      ]
    },
    {
      "id": "gap",
      "name": "Gap",
      "segment": "Fashion outerwear",
      "url": "https://www.gap.com/browse/women/outerwear-and-jackets?cid=5736&msockid=072e7d06db9e6f1d03f66beeda916eb5",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Jackets, Coats, & Outerwear | Gap",
          "url": "https://www.gap.com/browse/women/outerwear-and-jackets?cid=5736&msockid=072e7d06db9e6f1d03f66beeda916eb5"
        }
      ]
    },
    {
      "id": "old-navy",
      "name": "Old Navy",
      "segment": "Fashion outerwear",
      "url": "https://oldnavy.gap.com/browse/men/coats-and-jackets?cid=72305",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets, Coats & Outerwear | Old Navy",
          "url": "https://oldnavy.gap.com/browse/men/coats-and-jackets?cid=72305"
        }
      ]
    },
    {
      "id": "abercrombie-fitch",
      "name": "Abercrombie & Fitch",
      "segment": "Fashion outerwear",
      "url": "https://www.abercrombie.com/shop/a-wd/mens-coats-and-jackets",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Coats & Jackets | Abercrombie & Fitch",
          "url": "https://www.abercrombie.com/shop/a-wd/mens-coats-and-jackets"
        }
      ]
    },
    {
      "id": "reiss",
      "name": "Reiss",
      "segment": "Fashion outerwear",
      "url": "https://www.reiss.com/us/en/shop/gender-men-productaffiliation-coatsandjackets",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Reiss official product/category page",
          "url": "https://www.reiss.com/us/en/shop/gender-men-productaffiliation-coatsandjackets"
        }
      ]
    },
    {
      "id": "allsaints",
      "name": "AllSaints",
      "segment": "Fashion outerwear",
      "url": "https://www.allsaints.com/us/men/coats-and-jackets",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Coats and Jackets | Men's Outerwear | ALLSAINTS US",
          "url": "https://www.allsaints.com/us/men/coats-and-jackets"
        }
      ]
    },
    {
      "id": "ralph-lauren",
      "name": "Ralph Lauren",
      "segment": "Fashion outerwear",
      "url": "https://www.ralphlauren.com/women-clothing-jackets-coats-vests/r/black/ralph-lauren-collection",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Black Ralph Lauren Collection Coats & Outerwear | Ralph Lauren",
          "url": "https://www.ralphlauren.com/women-clothing-jackets-coats-vests/r/black/ralph-lauren-collection"
        }
      ]
    },
    {
      "id": "tommy-hilfiger",
      "name": "Tommy Hilfiger",
      "segment": "Fashion outerwear",
      "url": "https://usa.tommy.com/men/clothing/jackets",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets & Coats | Shop Men's Outerwear | Tommy Hilfiger USA",
          "url": "https://usa.tommy.com/men/clothing/jackets"
        }
      ]
    },
    {
      "id": "calvin-klein",
      "name": "Calvin Klein",
      "segment": "Fashion outerwear",
      "url": "https://www.calvinklein.us/en/women/apparel/womens-outerwear?ab=HP_visnav_CTA_jackets_w_L3_260919",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Coats + Jackets | Calvin Klein",
          "url": "https://www.calvinklein.us/en/women/apparel/womens-outerwear?ab=HP_visnav_CTA_jackets_w_L3_260919"
        }
      ]
    },
    {
      "id": "massimo-dutti",
      "name": "Massimo Dutti",
      "segment": "Fashion outerwear",
      "url": "https://www.massimodutti.com/us/men/jackets-n1372",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Jackets & Coats - Massimo Dutti - US",
          "url": "https://www.massimodutti.com/us/men/jackets-n1372"
        }
      ]
    },
    {
      "id": "boden",
      "name": "Boden",
      "segment": "Fashion outerwear",
      "url": "https://eu.boden.com/en-eu/collections/womens-coats-jackets",
      "description": "Public fashion outerwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Coats & Jackets | Boden EU",
          "url": "https://eu.boden.com/en-eu/collections/womens-coats-jackets"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-outerwear-insulation-creative",
      "question": "What should an outerwear ad explain about down and synthetic insulation?",
      "text": "Show the advertised jacket's actual insulation and intended conditions. Patagonia distinguishes natural down from synthetic insulation and describes synthetic performance when damp. Those material differences can inform a demonstration; they do not establish the performance of every jacket.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-insulation-creative",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. What should an outerwear ad explain about down and synthetic insulation? Show the advertised jacket's actual insulation and intended conditions. Patagonia distinguishes natural down from synthetic insulation and describes synthetic performance when damp. Those material differences can inform a demonstration; they do not establish the performance of every jacket.  Source: https://www.patagonia.com/stories/guides/product/natural-down-vs-synthetic-down-insulation-warmth-comes-standard/story-175856.html Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-insulation-creative",
      "source_url": "https://www.patagonia.com/stories/guides/product/natural-down-vs-synthetic-down-insulation-warmth-comes-standard/story-175856.html"
    },
    {
      "group": "In this category",
      "id": "answer-outerwear-care-conversion",
      "question": "Does jacket care belong in an outerwear purchase journey?",
      "text": "Care can be relevant to the product claim. Patagonia explains that contaminants affect durable water repellency and provides washing and drying guidance for waterproof shells. Link the advertised garment's own care instructions; do not apply one shell's instructions to every coat.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-care-conversion",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Does jacket care belong in an outerwear purchase journey? Care can be relevant to the product claim. Patagonia explains that contaminants affect durable water repellency and provides washing and drying guidance for waterproof shells. Link the advertised garment's own care instructions; do not apply one shell's instructions to every coat.  Source: https://www.patagonia.com/stories/guides/care-repair/how-to-wash-waterproof-jacket/story-178390.html Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-care-conversion",
      "source_url": "https://www.patagonia.com/stories/guides/care-repair/how-to-wash-waterproof-jacket/story-178390.html"
    },
    {
      "group": "In this category",
      "id": "answer-outerwear-season-use",
      "question": "Should insulated outerwear and waterproof shells share one creative message?",
      "text": "They solve different product needs. Patagonia's insulation and shell-care guides discuss warmth and water-repellent performance separately. Distinguish the advertised construction and use, then assess campaign results yourself; the source does not report a winning seasonal audience split.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-season-use",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Should insulated outerwear and waterproof shells share one creative message? They solve different product needs. Patagonia's insulation and shell-care guides discuss warmth and water-repellent performance separately. Distinguish the advertised construction and use, then assess campaign results yourself; the source does not report a winning seasonal audience split.  Source: https://www.patagonia.com/stories/guides/product/natural-down-vs-synthetic-down-insulation-warmth-comes-standard/story-175856.html Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-season-use",
      "source_url": "https://www.patagonia.com/stories/guides/product/natural-down-vs-synthetic-down-insulation-warmth-comes-standard/story-175856.html"
    },
    {
      "group": "In this category",
      "id": "answer-outerwear-aov-temperature",
      "question": "Does outerwear AOV tell me the warmest jacket or its temperature rating?",
      "text": "AOV is a purchase-value metric. The account aggregate contains no garment construction, temperature test or item-price breakdown. Use documented product specifications for those comparisons and this benchmark only for monetary order-value context.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-aov-temperature",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Does outerwear AOV tell me the warmest jacket or its temperature rating? AOV is a purchase-value metric. The account aggregate contains no garment construction, temperature test or item-price breakdown. Use documented product specifications for those comparisons and this benchmark only for monetary order-value context. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-outerwear-aov-temperature",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Seasonal & Outerwear?",
      "text": "The median account AOV for Seasonal & Outerwear is $87.89 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-median-aov",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. What is the average order value benchmark for Seasonal & Outerwear? The median account AOV for Seasonal & Outerwear is $87.89 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Seasonal & Outerwear?",
      "text": "The middle 50% of account AOVs runs from $39.76 to $157.96 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-range",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. What is the typical AOV range in Seasonal & Outerwear? The middle 50% of account AOVs runs from $39.76 to $157.96 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $39.76 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. What is the lower-quartile AOV? The 25th-percentile account AOV is $39.76 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $157.96 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. What is the upper-quartile AOV? The 75th-percentile account AOV is $157.96 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Seasonal & Outerwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Which industry or subcategory does this benchmark cover? This benchmark covers exact Seasonal & Outerwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#method Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-download-research",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-cite-research",
      "citation": "Madgicx Research & Labs. Seasonal & Outerwear. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/seasonal-outerwear#reuse"
    }
  ]
}