Kids & Teen Fashion

Carter's notes that children grow at different rates and a child's best size may differ from their age. Pair the label with the brand's height and weight guide rather than promise that an age-labelled size will fit every child.

Keep the brand's sizes and measurements distinct. Carter's explains differences between age-labelled baby sizing and toddler sizing and publishes separate measurements. Verify each advertised variant instead of replacing one label with the other.

Meta's published teen-ad guidance limits targeting to age and location and removes gender, interests and previous app activity as targeting signals. Treat teen reach as its own policy context and verify current market rules during campaign setup; this is not live-delivery evidence.

No child-count or household breakdown is supplied. One order may contain several products, while the benchmark gives account-level purchase value. It cannot estimate spending for one child or one family.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The median account AOV for Kids & Teen Fashion is $60.46 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The middle 50% of account AOVs runs from $25.91 to $99.79 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 25th-percentile account AOV is $25.91 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 75th-percentile account AOV is $99.79 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

This benchmark covers exact Kids & Teen Fashion classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.